New Brunswick, New Jersey Logo Design

Nearly every new New Brunswick business understands that they need a logo, but few entrepreneurs entirely comprehend the key role their logo design can perform in their becoming successful, or precisely why one logo design functions more effectively than another. A company logo has a critical and lasting influence on the financial success of a business, go with the correct one and it will make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and an impediment for the life of a company.

The logos presented in the ImageCo portfolio help New Brunswick, New Jersey companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos do not demand deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to movie screens a scalable business logo will remain legible and equally emotive at virtually any dimension.
  3. Versatility: logos which work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a business logo should be timeless and will feel as relevant today, tomorrow, and twenty years from now.
Retro logo layout of a bike developed for a New Brunswick, New Jersey coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were launching in an older part of the city and wished to visualize a vintage atmosphere without coming across as stodgy or low energy. I fulfilled each of the jobs by creating a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and bacteria designed for New Brunswick, New Jersey medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the causes and effects of diseases, especially the field of healthcare that deals with the laboratory evaluation of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more focus grabbing and even more memorable.

logo layout with a leaping environment-friendly frog created for a family members enjoyable facility in New Brunswick, New Jersey.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to integrate a few springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a group of birds, a mountain, a route, a stream, and also a tree - made for New Brunswick, New Jersey travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t shoot locations or things but rather convey emotional journeys by means of the photos they capture. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon first glance, which I think is quintessential of most good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I made an effort to do something comparable to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  New Brunswick logo design but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 New Brunswick logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my customer, even though he liked the concept, didn’t care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his aversion for this particular type of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and colleagues and family as well as with individuals that they don’t even know so as to get impartial point of views on the worthiness of a design. Fortunately, he shared it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world given that the people that are inclined to hire an expert to design their business logo understand how vital a logo design is for their organization so they are way more invested in the end result. Every logo job has it’s share of challenges, but the largest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for New Brunswick, New Jersey book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it is the most necessary part of a published book because it is ordinarily the initial thing a person sees in the bookstore. With respect to a publisher, it’s the most ideal opportunity they will ever have to promote their brand and get their logo design in front of the people that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many instances 1 of the things people usually tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of airline flight and it was certainly a winner.

 New Brunswick logo layout made use of for marketing and a label style for Vintage Situation includes an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which looked to be antique cases. For this business logo concept I tried to come up with a logo that offered a fluid nostalgic feel to it and could be used for every thing from a web page to an insignia on brand new cases that seemed like they were from a different generation.

Logo design developed for an orthodontist in New Brunswick, New Jersey, style include an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging and difficult logo projects due to the fact that it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to company branding, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logos would be a picture explaining something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo includes 4 characters staggered in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain precisely how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the opportunity to be understood.

Logo style produced for a hair design workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that projected a spirit of serenity and class for their new hair studio. I came up with a design which didn’t go the obvious course of making merely a stylized orchid but instead delivered a business logo that implied an orchid in the pattern of a swirl integrated into the letter O in the title and by placing emphasis on the concept along with the figure of a hummingbird floating over the logo itself. The obvious path in creating a company logo is in most cases the incorrect path and in this case, the design ended up not being about the orchid but instead placed the emphasis on the perception that they really wanted to transmit to their clients.

Arabian equine logo layout produced for an equine cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed an original logo concept customized to exemplify the unique physical traits of the Arabian kind of horses. With a different head form and higher tail posture, the Arabian is one of the most quite easily identifiable equine types in the world.

Las Cafe logo layout a little restaurant, design contains a modified script font style which floats above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design contains a modified manuscript typeface which floats above a team of elaborate lines and also dots.

Logo style for a software application designer the layout functions as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in many cases the meaning supporting a logo is just as important as how it brands the organization it represents.

Develop logo layout produced for a New Brunswick, New Jersey interior designer, design attribute a collection of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New Brunswick, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, collaborates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, location assessments, programming, research, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word progressed have actually been changed to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular New Brunswick, New Jersey logo design job was done for a leadership advisor that helps business leaders to become more successful at managing people, expectations, and profitability.
A logo layout including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly realized the market was prepared for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a spot to sell their pre-owned goods to other sports enthusiasts. I tailored their New Brunswick business logo dsign along with an illustration which garners the interest of traffic and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo layout has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really produced for an New Brunswick, New Jersey regional farm it was actually created for a commodities broker, and this particular company logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce a graphic that projects assurance, effectiveness, and luxury.

 New Brunswick Logo design for a nonprofit, Turning Factor Solutions - the logo layout function for outwardly facing arrowhead and also the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where exactly the target is. Luckily, in this instance, I nailed a bullseye with the 1st go.

Logo created for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is similar to a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to produce a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.