New Brunswick Logo Design

Nearly every new New Brunswick company knows they are in need of a logo, however few entrepreneurs thoroughly grasp the crucial role their business logo can make in their financial success, or exactly why one business logo functions far better than another. A logo has a critical and lasting impact on the success of a business, choose the correct one and it can make the door swing and phone ring, choose the wrong one and it will be an obstacle and an impediment for the longevity of an organization. The logos presented in the ImageCo portfolio help New Brunswick companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos do not demand consideration, they can be understood in just a look.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a company logo needs to be timeless and will feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bicycle created for a New Brunswick coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were launching in an older part of the area and really wanted to visualize an old-fashioned feel without appearing as stodgy or low energy. I achieved both tasks by means of designing a symbol design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo style with a microscope slide as well as germs made for New Brunswick clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the triggers and consequences of diseases, especially the field of medicine that works with the clinical evaluation of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it serves fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more interest grabbing and more meaningful.

logo style with a jumping eco-friendly frog made for a family members fun facility in New Brunswick.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to incorporate a couple springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a trail, a stream, as well as a tree - made for New Brunswick travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area because travel photographers don’t shoot locations or things but instead communicate emotional journeys by means of the photos they capture. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I attempted to do something similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  New Brunswick logo design but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 New Brunswick logo layout with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, even though he liked the concept, really did not care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this particular variety of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and colleagues and family members as well as with people that they don’t actually know so as to get unprejudiced viewpoints on the worthiness of a design concept. Fortunately, he shared it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a weird creature in the design world because the people that have a tendency to hire an expert to design their business logo understand how crucial a logo is for their company so they are way more vested in the final result. Every logo project has it’s portion of obstacles, however the greatest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for New Brunswick publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it really is the most critical part of a published book due to the fact that it is ordinarily the first thing a person sees in the book store. Concerning a publishing company, it’s the best opportunity that they will likely ever get to publicize their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many cases 1 of the traits individuals tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service situated in LA and while I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of flight and it was surely a winner.

 New Brunswick logo layout utilized for advertising and marketing as well as a label design for Vintage Situation includes an archaic typeface design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which seemed to be much older cases. For this custom logo concept I attempted to come up with a logo that had a fluid old-fashioned feel to it and could be utilized for everything from a web page to an insignia on brand new cases that looked like they were from another era.

Logo design developed for an orthodontist in New Brunswick, design consist of an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo projects because it seems that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to business branding, if restaurants approached their branding in the exact same way dental professionals do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo includes 4 characters staggered in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize exactly how individuals should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that explains itself will never have the likelihood to be comprehended.

Logo style produced for a hair layout workshop including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that communicated a sense of peace and connection for their new hair studio. I came up with a concept which didn’t go the obvious direction of creating merely a stylized orchid but rather created a logo which implied an orchid in the pattern of a swirl featured into the letter O in the name and by putting attention on the logo design with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a logo design is more often than not the incorrect route and in this case, the design ended up not being about the flower but instead placed the attention on the feeling that they wanted to forecast to their clients.

Arabian steed logo layout created for an equine cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct company logo concept styled to manifest the unique physical traits of the Arabian pedigree of horses. By having a different head form and very high tail posture, the Arabian is one of the very most quite easily recognizable equine lineages in the world.

Las Cafe logo layout a tiny restaurant, style consists of a customized script font which floats above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, layout consists of a modified script typeface which hovers above a team of ornate lines and also dots.

Logo layout for a software application programmer the style functions and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in many cases the symbolism behind a company logo is just as important as how it brands the business it represents.

Evolve logo style created for a New Brunswick interior designer, layout attribute a series of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New Brunswick interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, coordinates, and oversees such projects. Interior design is a diverse profession that consists of conceptual development, space planning, location assessments, programming, research study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word progressed have actually been modified to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular New Brunswick logo design job was performed for a management guide that aids business leaders to become more successful at managing people, expectations, and profitability.

A logo design featuring an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was primed for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a place to sell off their previously owned products to other sports enthusiasts. I designed their New Brunswick logo design dsign utilizing an illustration that seizes the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really developed for an New Brunswick area farm it was really devised for a products broker, and this particular creative logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to create a graphic that projects trust, effectiveness, and luxury.
Logo design designed for using a sign for the restaurant (Brewgrrs), it is an ornate manuscript font style that is similar to a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the owner to develop a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.