Newark Logo Design

Virtually every new Newark company realizes that they require a logo, but few entrepreneurs fully are aware of the pivotal role their company logo will take in their success, or precisely why one logo functions far better than another. A logo has a critical and sustaining impact on the growth of a business, go with the right one and it can make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and an impediment for the life span of a company. The logos featured in the ImageCo portfolio help Newark businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not demand deliberation, they can be understood in merely a look.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo needs to be timeless and will feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bike developed for a Newark coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually launching in an old section of town and hoped to visualize a retro feel without coming across as monotonous or low energy. I achieved each of the tasks by designing a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and also germs designed for Newark medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and effects of diseases, especially the field of medicine that deals with the laboratory examination of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more attention grabbing and even more unforgettable.

logo design with a leaping eco-friendly frog created for a family enjoyable facility in Newark.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to incorporate a some springs into the design but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a route, a stream, as well as a tree - made for Newark travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers tend not to capture locations or things but instead communicate emotional journeys through the images they capture. The thought behind this logo composition was to utilize negative space to convey more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be communicated with just words. I tried to do something comparable to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Newark logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Newark logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I honestly relish and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my customer, even though he liked the concept, didn’t care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his scorn for this specific breed of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with colleagues and family members as well as with individuals that they don’t even know so as to get neutral judgements on the worthiness of a design. Fortunately, he shared it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to design their business logo realize how important a logo is for their company so they are much more invested in the end result. Every logo project has it’s portion of obstacles, however the most significant obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, design for Newark book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it is the most critical part of a printed book considering that it is usually the primary thing a person views in the book shop. With regard to a publisher, it’s the optimal opportunity they will likely ever have to promote their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many instances one of the traits folks tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a spirit of air travel and it was certainly a victory.

 Newark logo style utilized for advertising and marketing and also a tag design for Vintage Situation features an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which seemed to be vintage cases. For this business logo design I attempted to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for everything from a web site to a label on brand new cases that appeared like they were from another generation.

Logo created for an orthodontist in Newark, layout include an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo design jobs because it seems that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to small business advertising, if dining establishments approached their advertising in the same way dental practitioners do every one of their logos would be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo design features 4 characters staggered in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe precisely how individuals ought to think or feel they don’t understand the goal of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself won’t have the opportunity to be comprehended.

Logo design produced for a hair style workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that carried an atmosphere of tranquility and connection for their new hair salon. I came up with a concept that didn’t go the obvious course of making just a stylized orchid but instead designed a logo which suggested an orchid in the pattern of a swirl integrated in to the letter O in the name and by placing emphasis on the concept with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a logo is usually the wrong direction and in this case, the design ended up not being about the orchid but instead placed the main focus on the feeling that they wanted to transmit to their patrons.

Arabian equine logo layout developed for a steed ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct company logo concept styled to manifest the unique physical traits of the Arabian type of equines. By having a distinctive head form and high tail carriage, the Arabian is one of the most immediately recognizable equine types in the world.

Las Cafe logo design a small restaurant, design includes a customized manuscript font which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, style consists of a modified script font style which hovers above a team of ornate lines and also dots.

Logo style for a software program programmer the layout attributes and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in quite a few cases the significance supporting a business logo is just as important as how it serves the business it represents.

Develop logo design developed for a Newark indoor designer, style feature a collection of red circles that intersect and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Newark interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, collaborates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, area planning, location examinations, programming, investigation, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and also A in center of words advanced have been customized to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Newark logo design assignment was completed for a management expert that helps business professionals to develop into more successful at supervising people, expectations, and profitability.

A logo design including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was primed for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a spot to market their used goods to other sports enthusiasts. I tailored their Newark logo dsign using a graphic that grabs the attention of traffic and sends an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really developed for an Newark regional farm it was really designed for a commodities broker, and this particular business logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a graphic that projects trust, success, and wealth.
Logo created for using an indication for the restaurant (Brewgrrs), it is an ornate script font that is similar to a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to develop a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.