Newark, New Jersey Logo Design

Each and every new Newark company knows they are in need of a logo, however few entrepreneurs fully comprehend the vital role their company logo can perform in their financial success, or the reason that one logo design functions more effectively than another. A business logo has a critical and long term effect on the growth of a business, select the correct one and it will make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the life of a company.

The logos included in the ImageCo portfolio help Newark, New Jersey businesses succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs do not demand scrutiny, they can be understood in just a glance.
  2. Scalability: from labels to billboards a scalable business logo will remain legible and equally emotive at virtually any dimension.
  3. Versatility: logos which function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a business logo should be lasting and should feel as relevant today, tomorrow, and thirty years from today.
Retro logo layout of a bike produced for a Newark, New Jersey coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were launching in an old section of the city and wanted to project a retro vibe without coming across as monotonous or low energy. I accomplished the two jobs by means of creating a custom logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo layout with a microscope slide and also bacteria created for Newark, New Jersey medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the root causes and consequences of diseases, mainly the branch of healthcare which deals with the clinical examination of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be overly literal with a concept and to a point, this specific design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more focus grabbing and a lot more unforgettable.

logo layout with a jumping environment-friendly frog developed for a household enjoyable facility in Newark, New Jersey.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to feature a some springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, and also a tree - made for Newark, New Jersey traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture places or things but rather project emotional experiences by means of the photos they capture. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I attempted to do something very similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Newark logo design but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Newark logo layout with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the client, while he loved the concept, really did not care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this specific breed of sea bird.

When I turn a design over to a client I encourage them to share it with friends and family members as well as with other people that they don’t even know so as to get honest judgements on the value of a design. Fortunately, he talked about it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a weird creature in the design world because the people that are inclined to hire a professional to design their logo realize how important a logo design is for their organization so they are much more vested in the end result. Every logo job possesses it’s portion of obstacles, however the most significant obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Newark, New Jersey book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it really is the most vital part of a printed book due to the fact that it is often the very first thing a person sees in the book store. For a publishing company, it’s the best opportunity they will ever get to spotlight their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many instances 1 of the items consumers often tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline based in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to affording a sense of airline flight and it was undoubtedly a winner.

 Newark logo style utilized for advertising and a tag style for Vintage Instance includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that seemed to be older cases. For this business logo concept I sought to come up with a logo that had a fluid retro feel to it and could be used for every thing from a web page to a label on brand new cases that looked like they were from a different era.

Logo developed for an orthodontist in Newark, New Jersey, layout include an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo design projects considering that it seems that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to small business branding, if dining establishments approached their advertising in the exact same way dental practices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo design includes 4 personalities surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate precisely how people should think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the chance to be understood.

Logo design created for a hair style studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which conveyed a spirit of peace and class for their new hair salon. I created a design which did not go the obvious course of designing simply a stylized orchid but rather delivered a company logo which suggested an orchid in the formation of a swirl featured in to the letter O in the title and by placing attention on the concept with the figure of a hummingbird floating above the logo itself. The obvious path in creating a logo design is generally the wrong direction and in this case, the design ended up not being about the flower but instead put the importance on the perception that they really wanted to transmit to their customers.

Arabian horse logo layout produced for a horse cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind custom logo concept styled to embody the unique physical traits of the Arabian kind of horses. By having an identifiable head shape and higher tail posture, the Arabian is one of the very most quite easily recognizable horse lineages in the world.

Las Coffee shop logo design a tiny restaurant, design contains a customized manuscript font which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, design consists of a changed manuscript font style which floats over a group of luxuriant lines and also dots.

Logo layout for a software application designer the style functions as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in many cases the significance supporting a logo is equally as important as how it serves the organization it stands for.

Evolve logo style developed for a Newark, New Jersey indoor designer, style attribute a collection of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Newark, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, coordinates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, area planning, site inspections, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and A in center of words advanced have been changed to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Newark, New Jersey logo design assignment was performed for a leadership coach that enables business professionals to develop into more efficient at handling people, expectations, and productivity.
A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly realized the market place was primed for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a place to market their pre-owned products to other sports enthusiasts. I designed their Newark logo design dsign using a graphic which pulls in the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo style has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually created for an Newark, New Jersey area farm it was really created for a products broker, and this particular company was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to produce a image that projects confidence, financial success, and luxury.

 Newark Logo design for a not-for-profit, Transforming Factor Solutions - the logo style function for externally dealing with arrow as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where exactly the target is. Fortunately, in this particular instance, I nailed a bullseye with the very first try.

Logo design made for using an indication for the dining establishment (Brewgrrs), it is an elaborate script font that is similar to a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the proprietor to produce a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.