North Arlington Logo Design

Every new North Arlington company knows they require a logo, yet few new business owners entirely recognize the crucial role their company logo will play in their success, or the reason that one logo design functions better than another. A logo design has an instant and sustaining impact on the prosperity of a business, select the right one and it can make the door swing and phone ring, choose the wrong one and it will be an obstacle and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help North Arlington businesses succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t demand consideration, they can be comprehended in just a look.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and just as emotive at any dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a business logo should be timeless and will feel relevant today, tomorrow, and 20 years from now.

Retro logo layout of a bike developed for a North Arlington coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually launching in an old section of the city and wished to visualize a retro vibe without appearing as monotonous or low energy. I accomplished both jobs via developing a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscope slide and bacteria created for North Arlington clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and consequences of diseases, especially the field of medicine which works with the laboratory assessment of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be overly literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more interest grabbing and a lot more memorable.

logo layout with a jumping green frog created for a family fun center in North Arlington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a path, a stream, and also a tree - designed for North Arlington travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers don’t shoot locations or things but rather communicate emotional journeys through the pictures they capture. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I tried to do something comparable to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  North Arlington logo design but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 North Arlington logo layout with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the client, while he liked the concept, didn’t care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this specific type of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and family as well as with folks that they don’t actually know so as to get unbiased point of views on the merit of a design. Fortunately, he shared it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world given that the people that have a tendency to hire an expert to design their logo comprehend how crucial a logo is for their organization so they are way more vested in the end result. Every logo design job possesses it’s allotment of challenges, however the greatest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for North Arlington publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it is the most vital part of a printed book because it is in most cases the primary thing a person sees in the book shop. With regard to a publishing company, it’s the optimal opportunity that they will likely ever have to promote their label and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many occurrences 1 of the things individuals tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service based in LA and while I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a sense of flight and it was definitely a victory.

 North Arlington logo design used for advertising and marketing and also a tag layout for Vintage Situation includes an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be vintage cases. For this custom logo design I strove to come up with a logo that had a fluid nostalgic feel to it and could be utilized for every thing from a web page to a label on brand new cases that appeared like they were from a different era.

Logo design developed for an orthodontist in North Arlington, layout include an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo jobs because it appears that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to small business marketing, if restaurants approached their advertising in the same way dental professionals do every one of their logo designs would be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo features 4 characters staggered in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate precisely how individuals should think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the chance to be comprehended.

Logo layout developed for a hair style workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that conveyed a feeling of serenity and elegance for their new hair studio. I created a design that didn’t go the obvious direction of crafting just a stylized orchid but instead created a company logo that implied an orchid in the pattern of a swirl featured in to the letter O in the name and by placing emphasis on the logo design using the figure of a hummingbird hovering above the logo itself. The obvious path in creating a company logo is frequently the incorrect route and in this case, the design ended up not being about the flower but alternately placed the main focus on the perception that they wanted to project to their patrons.

Arabian steed logo style produced for a steed ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct company logo concept styled to epitomize the unique physical traits of the Arabian kind of horses. With a distinctive head form and higher tail carriage, the Arabian is one of the highly immediately identifiable horse types in the whole world.

Las Cafe logo style a little dining establishment, style consists of a customized script font style which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, design consists of a changed script typeface which floats over a group of ornate lines and dots.

Logo layout for a software program developer the layout functions as well as renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in many cases the significance behind a company logo is equally as important as how it serves the enterprise it stands for.

Advance logo design produced for a North Arlington interior developer, layout function a series of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a North Arlington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, collaborates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, site evaluations, programming, analysis, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word advanced have been changed to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular North Arlington logo design job was undertaken for a leadership expert that assists business professionals to develop into more successful at handling people, expectations, and profitability.

A logo style featuring an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a location to market their pre-owned goods to other sports enthusiasts. I created their North Arlington logo dsign with a graphic that captures the interest of vehicles and projects an image that wakens the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually designed for an North Arlington regional farm it was in reality devised for a products broker, and this logo design was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to produce a graphic that projects esteem, effectiveness, and prosperity.
Logo created for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the business owner to design a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.