North Bergen, New Jersey Logo Design

Every new North Bergen business person realizes that they are in need of a logo, yet few entrepreneurs thoroughly understand the key role their company logo will take in their financial success, or why one logo design functions more effectively than another. A logo has an immediate and lasting effect on the success of a company, pick the right one and it will make the door swing and phone ring, go with the wrong one and it will be an obstacle and an impediment for the longevity of a company.

The logos presented in the ImageCo portfolio help North Bergen, New Jersey businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be comprehended in merely a look.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and just as emotive at any scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a logo needs to be ageless and will feel as relevant today, tomorrow, and 20 years from today.
Retro logo layout of a bike developed for a North Bergen, New Jersey coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening up in an old section of the town and wanted to visualize a nostalgic vibe without appearing as uninteresting or low energy. I fulfilled both jobs by means of developing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo layout with a microscope slide as well as germs created for North Bergen, New Jersey medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and consequences of diseases, especially the field of healthcare that deals with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Typically I try not to be extremely literal with a design and to a point, this specific design approaches the company it represents quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and more unforgettable.

logo layout with a jumping eco-friendly frog made for a family enjoyable center in North Bergen, New Jersey.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for physicians, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to include a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for advertising. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a flock of birds, a hill, a path, a stream, and also a tree - designed for North Bergen, New Jersey travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession because travel photographers don’t capture locations or things but rather communicate emotional experiences by means of the pictures they capture. The thought behind this logo design was to use negative space to project more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I tried to do something very similar to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  North Bergen logo but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 North Bergen logo style with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I really enjoy and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my client, while he liked the concept, really did not care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this specific kind of sea bird.

When I turn a design over to a customer I encourage them to talk about it with colleagues and family members as well as with individuals that they don’t actually know so as to get impartial judgements on the benefit of a design concept. Fortunately, he shared it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world given that the people that tend to hire an expert to design their logo recognize how vital a logo is for their organization so they are way more invested in the result. Every logo design project has it’s portion of obstacles, however the biggest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for North Bergen, New Jersey book publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it is the most critical part of a printed book since it is usually the initial thing a person sees in the book store. Concerning a publisher, it’s the optimal opportunity they will ever get to advertise their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many instances 1 of the traits consumers tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a feeling of airline flight and it was definitely a success.

 North Bergen logo design used for advertising and a label style for Vintage Case features an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be older cases. For this business logo concept I strove to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for anything from a web site to a label on brand new cases that seemed like they were from a different era.

Logo design created for an orthodontist in North Bergen, New Jersey, design consist of an arc with lines intersecting with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo projects considering that it appears that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to small business branding, if restaurants approached their advertising in the very same way dental offices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental business logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo includes 4 personalities startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize specifically how people ought to think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that describes itself will never have the likelihood to be comprehended.

Logo style produced for a hair layout workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that projected a spirit of serenity and elegance for their new hair studio. I came up with a concept that didn’t go the obvious course of creating simply a stylized orchid but rather crafted a logo which implied an orchid in the pattern of a swirl incorporated into the letter O in the title and by putting emphasis on the concept using the figure of a hummingbird hovering above the logo itself. The obvious path in designing a logo is frequently the wrong course and in this case, the design ended up not being about the flower but instead put the emphasis on the perception that they really wanted to project to their clients.

Arabian horse logo design developed for an equine cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind business logo design customized to illustrate the unique physical traits of the Arabian type of equines. By having an identifiable head form and high tail posture, the Arabian is one of the most easily identifiable horse breeds in the whole world.

Las Coffee shop logo style a tiny dining establishment, layout consists of a customized manuscript font which hovers over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, style includes a changed manuscript typeface which hovers over a team of luxuriant lines and also dots.

Logo layout for a software application programmer the layout attributes and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in quite a few cases the significance supporting a business logo is equally as important as how it brands the enterprise it stands for.

Progress logo design developed for a North Bergen, New Jersey indoor designer, design attribute a collection of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a North Bergen, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, site assessments, programming, study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V and also A in middle of words advanced have been customized to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This North Bergen, New Jersey logo design assignment was done for a leadership guide that enables business leaders to develop into more efficient at managing people, expectations, and profitability.
A logo style featuring an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was ready for an outdoor sporting store that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a place to sell off their used goods to other sports enthusiasts. I created their North Bergen logo design dsign with an image which grabs the attention of vehicles and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually created for an North Bergen, New Jersey regional farm it was in reality designed for a commodities broker, and this particular creative logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create a image that projected esteem, effectiveness, and opulence.

 North Bergen Logo design for a nonprofit, Transforming Factor Solutions - the logo layout feature for externally facing arrow as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it gives a designer the flexibility to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where exactly the target is. Fortunately, in this instance, I nailed a bullseye with the first go.

Logo created for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the owner to create a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.