Paterson, New Jersey Logo Design

Virtually every new Paterson business professional understands that they are in need of a logo, but few entrepreneurs thoroughly comprehend the crucial role their business logo can play in their success, or why one business logo performs more effectively than another. A company logo has an immediate and sustaining effect on the success of a business, go with the right one and it can make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the longevity of an organization.

The logos presented in the ImageCo portfolio help Paterson, New Jersey companies prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logo designs do not demand contemplation, they can be understood in just a glimpse.
  2. Scalability: from labels to billboards a scalable logo design will remain legible and just as emotive at every scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo needs to be enduring and will feel as relevant today, tomorrow, and forty years from now.
Retro logo design of a bicycle created for a Paterson, New Jersey coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were launching in an older section of the area and really wanted to visualize a nostalgic feel without coming across as boring or low energy. I achieved the two tasks by means of developing a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo style with a microscope slide and also germs designed for Paterson, New Jersey medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and consequences of diseases, especially the field of medicine which works with the laboratory evaluation of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be excessively literal with a design and to a point, this design approaches the company it serves quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more interest grabbing and much more unforgettable.

logo design with a jumping environment-friendly frog designed for a household fun center in Paterson, New Jersey.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to feature a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a path, a stream, and also a tree - made for Paterson, New Jersey travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area because travel photographers tend not to shoot places or things but rather reveal emotional journeys through the photos they capture. The thought behind this logo design was to utilize negative space to project more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I made an effort to do something the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Paterson logo but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Paterson logo layout with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, while he liked the concept, really did not care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this particular kind of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get neutral viewpoints on the benefit of a concept. Fortunately, he talked about it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world because the people that have a tendency to hire an expert to create their logo design realize how crucial a logo design is for their company so they are much more invested in the result. Every logo design project has it’s share of challenges, but the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, design for Paterson, New Jersey book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it is the most critical part of a printed book given that it is ordinarily the initial thing a person sees in the book shop. For a publishing company, it’s the opportunity they will ever have to promote their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many instances one of the things folks often tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of flight and it was certainly a success.

 Paterson logo design utilized for advertising and marketing and also a label layout for Vintage Case features an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which appeared to be older cases. For this brand design I sought to come up with a logo that had a fluid old style feel to it and could easily be used for everything from a website to a label on brand new cases that appeared like they were from another era.

Logo design developed for an orthodontist in Paterson, New Jersey, design consist of an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo design jobs due to the fact that it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to small business branding, if restaurants approached their branding in the same way dental practices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo design features 4 personalities staggered in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe specifically how individuals should think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo style produced for a hair layout workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which related a spirit of relaxation and elegance for their new hair studio. I came up with a design that did not go the obvious route of making just a stylized orchid but instead delivered a logo that suggested an orchid in the formation of a swirl blended in to the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a company logo is in most cases the incorrect course and in this case, the design ended up not being about the orchid but instead laid the attention on the feeling that they wanted to forecast to their clients.

Arabian steed logo design created for a steed ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct logotype design customized to symbolize the unique physical traits of the Arabian pedigree of horses. By having a different head form and high tail carriage, the Arabian is one of the highly quite easily identifiable equine types in the whole world.

Las Coffee shop logo layout a tiny restaurant, design consists of a changed script typeface which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, design contains a changed script font style which hovers over a group of luxuriant lines as well as dots.

Logo style for a software program programmer the style features and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in quite a few cases the substance supporting a logo design is equally as important as how it serves the enterprise it represents.

Evolve logo design developed for a Paterson, New Jersey indoor designer, style function a collection of red circles that converge as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Paterson, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, coordinates, and oversees such projects. Interior design is a multifaceted profession that involves conceptual development, space planning, site inspections, programming, research, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and also A in middle of the word advanced have actually been changed to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Paterson, New Jersey logo design assignment was done for a leadership coach that assists business professionals to develop into more efficient at handling people, expectations, and profitability.
A logo style including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was prepared for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a place to sell their pre-owned goods to other sports enthusiasts. I tailored their Paterson logo design dsign utilizing an illustration that captures the interest of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really created for an Paterson, New Jersey regional farm it was actually created for an investments broker, and this particular logo design was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make a brand mark that projected assurance, effectiveness, and prosperity.

 Paterson Logo design for a nonprofit, Turning Factor Solutions - the logo layout attribute for outwardly facing arrowhead as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where the target is. Fortunately, in this instance, I hit a bullseye with the very first try.

Logo design developed for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to produce a business logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.