Piscataway, New Jersey Logo Design

Each and every new Piscataway business understands that they need a logo, but few new business owners entirely recognize the essential role their logo will make in their financial success, or precisely why one logo design works better than another. A logo design has a critical and long term effect on the success of a company, choose the correct one and it will make the door swing and phone ring, choose the wrong one and it will be an obstacle and an impediment for the life span of a company.

The logos presented in the ImageCo portfolio help Piscataway, New Jersey businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos don’t require consideration, they can be grasped in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and just as emotive at any scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a company logo should be enduring and should feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike created for a Piscataway, New Jersey coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually launching in an old section of the area and wished to visualize a vintage atmosphere without coming across as stodgy or low energy. I fulfilled each of the tasks by developing a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo design with a microscopic lense slide as well as bacteria developed for Piscataway, New Jersey medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and effects of diseases, especially the field of medicine that works with the laboratory assessment of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Generally I try not to be extremely literal with a design and to a point, this design approaches the company it serves very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more focus grabbing and a lot more meaningful.

logo layout with a leaping green frog designed for a family members enjoyable center in Piscataway, New Jersey.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to incorporate a few springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a path, a stream, and also a tree - designed for Piscataway, New Jersey travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but rather reveal emotional journeys through the photos they record. The idea behind this logo concept was to make use of negative space to reveal more than what was visible upon first glance, which I think is quintessential of most good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I tried to do something the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Piscataway logo design but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Piscataway logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I honestly relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the customer, even though he loved the concept, really did not care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this particular type of sea bird.

When I turn a concept over to a customer I urge all of them to share it with colleagues and family as well as with other people that they don’t even know so as to get unprejudiced viewpoints on the merit of a design concept. Fortunately, he talked about it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world given that the people that have a tendency to hire a professional to design their logo understand how vital a logo is for their company so they are much more invested in the outcome. Every logo design project possesses it’s portion of difficulties, however the biggest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Piscataway, New Jersey book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it really is the most important part of a printed book given that it is usually the primary thing a person sees in the bookstore. Regarding a publisher, it’s the optimal opportunity they will ever have to advertise their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many occurrences one of the aspects individuals often tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company located in LA and although I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of air travel and it was surely a success.

 Piscataway logo layout utilized for advertising and marketing and a label design for Vintage Instance includes an old font layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which looked to be vintage cases. For this business logo concept I sought to come up with a logo that provided a fluid nostalgic feel to it and could be used for every thing from a web site to a label on brand new cases that looked like they were from another generation.

Logo design created for an orthodontist in Piscataway, New Jersey, style include an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo jobs due to the fact that it seems that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to business branding, if dining establishments approached their branding in the same way dentists do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo design includes 4 personalities startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to explain specifically how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself won’t have the likelihood to be comprehended.

Logo style developed for a hair style workshop featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which related a spirit of serenity and elegance for their new hair salon. I came up with a concept that didn’t go the obvious route of making just a stylized orchid but instead crafted a logo design which implied a flower in the formation of a swirl blended in to the letter O in the title and by putting emphasis on the concept using the figure of a hummingbird floating over the image itself. The obvious path in creating a logo design is more often than not the wrong direction and in this case, the design ended up not being about the orchid but instead placed the focus on the emotion that they really wanted to forecast to their clients.

Arabian horse logo design created for a steed ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original logotype concept tailored to illustrate the unique physical traits of the Arabian breed of horses. By having an unique head shape and high tail posture, the Arabian is one of the very most immediately recognizable horse breeds in the world.

Las Coffee shop logo style a tiny dining establishment, style includes a modified script font style which hovers over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, style contains a modified manuscript typeface which floats over a group of ornate lines and also dots.

Logo design for a software designer the style features as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in many cases the meaning behind a company logo is equally as important as how it serves the business it stands for.

Advance logo design developed for a Piscataway, New Jersey indoor designer, style function a collection of red circles that converge as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Piscataway, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, collaborates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, site evaluations, programming, study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and A in middle of words progressed have actually been customized to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Piscataway, New Jersey logo design assignment was done for a leadership guide that aids business professionals to develop into more effective at handling people, expectations, and productivity.
A logo design including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market was prepared for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their secondhand items to other sports enthusiasts. I created their Piscataway logo design dsign using a graphic that garners the attention of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually created for an Piscataway, New Jersey area farm it was in reality developed for a commodities broker, and this particular logo design was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to develop a image that projected trust, success, and opulence.

 Piscataway Logo design for a not-for-profit, Turning Point Solutions - the logo design function for ostensibly encountering arrowhead and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it gives a designer the opportunity to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where exactly the target is. Luckily, in this case, I hit a bullseye with the 1st go.

Logo design created for using an indication for the restaurant (Brewgrrs), it is a luxuriant script typeface that is evocative a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the business owner to create a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.