Plainfield, New Jersey Logo Design

Every new Plainfield company knows they require a logo, yet few new business owners fully understand the key role their logo can take in their becoming successful, or exactly why one logo performs far better than another. A company logo has an instant and long-term effect on the success of a company, go with the right one and it can make the door swing and cash register ring, choose the wrong one and it can be a barrier and an impediment for the longevity of a company.

The logos included in the ImageCo portfolio help Plainfield, New Jersey businesses succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be comprehended in just a glance.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo needs to be ageless and will feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike developed for a Plainfield, New Jersey coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually launching in an older section of town and wished to visualize a vintage vibe without appearing as monotonous or low energy. I fulfilled both tasks via creating a company logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo style with a microscope slide as well as bacteria developed for Plainfield, New Jersey medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the triggers and consequences of diseases, especially the field of healthcare that deals with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be overly literal with a design and to a point, this specific design approaches the company it represents rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more interest grabbing and even more meaningful.

logo design with a leaping environment-friendly frog developed for a family members enjoyable center in Plainfield, New Jersey.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to integrate a few springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a path, a stream, and a tree - developed for Plainfield, New Jersey traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession because travel photographers tend not to shoot locations or things but rather project emotional journeys by means of the photos they record. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I attempted to do something comparable to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Plainfield logo design but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 Plainfield logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I genuinely relish and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, even though he loved the concept, didn’t care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this specific variety of sea bird.

When I turn a concept over to a customer I encourage them to share it with colleagues and family members as well as with people that they don’t even know so as to get objective judgements on the worthiness of a design. Fortunately, he shared it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a strange animal in the design world given that the people that have a tendency to hire an expert to design their logo design comprehend how essential a logo design is for their business so they are way more vested in the result. Every logo job possesses it’s allotment of difficulties, however the greatest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Plainfield, New Jersey book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it is the most necessary part of a printed book given that it is ordinarily the very first thing a person sees in the bookstore. Concerning a publishing company, it’s the absolute best opportunity they will ever get to advertise their label and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many instances one of the items folks often tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of air travel and it was certainly a winner.

 Plainfield logo layout utilized for marketing and a label layout for Vintage Situation includes an old font style layout.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that looked to be much older cases. For this business logo concept I strove to come up with a logo that offered a fluid old style feel to it and could easily be used for everything from a web site to an insignia on brand new cases that appeared like they were from a different generation.

Logo design developed for an orthodontist in Plainfield, New Jersey, style include an arc with lines intersecting through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo projects considering that it seems that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to small business branding, if dining establishments approached their branding in the same way dental offices do every one of their company logos would be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentist logos because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo design includes 4 personalities staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe specifically how individuals ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the chance to be understood.

Logo design developed for a hair layout studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which related an atmosphere of contentment and elegance for their new hair salon. I came up with a design which didn’t go the obvious route of creating simply a stylized orchid but instead delivered a company logo that implied a flower in the pattern of a swirl incorporated into the letter O in the title and by putting attention on the logo design with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a business logo is generally the incorrect course and in this case, the design ended up not being about the orchid but instead placed the emphasis on the perception that they really wanted to transmit to their patrons.

Arabian steed logo design produced for an equine cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original brand design fashioned to exemplify the unique physical traits of the Arabian breed of equines. With a different head shape and very high tail carriage, the Arabian is one of the most immediately recognizable horse lineages in the whole world.

Las Coffee shop logo design a little restaurant, layout contains a modified manuscript typeface which floats over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, design consists of a modified manuscript font which floats above a group of ornate lines and also dots.

Logo style for a software application developer the layout features and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in many cases the significance supporting a business logo is equally as important as how it brands the organization it represents.

Progress logo style created for a Plainfield, New Jersey interior developer, style attribute a series of red circles that intersect and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Plainfield, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, coordinates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, site inspections, programming, investigation, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and also A in middle of words advanced have been changed to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Plainfield, New Jersey logo design job was carried out for a leadership guide that enables business leaders to become more successful at managing people, expectations, and productivity.
A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was prepared for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a place to market their used goods to other sports enthusiasts. I tailored their Plainfield business logo dsign with a graphic that garners the attention of traffic and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo layout has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually composed for an Plainfield, New Jersey area farm it was actually devised for a commodities broker, and this particular company logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate a brand mark that projects assurance, effectiveness, and affluence.

 Plainfield Logo design for a not-for-profit, Turning Point Solutions - the logo style feature for externally dealing with arrow and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where the target is. Thankfully, in this particular instance, I hit a bullseye with the 1st go.

Logo design made for making use of a sign for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is evocative a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the owner to produce a logo design that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.