Acute Care 360 ImageCo, Princeton, New Jersey, NJ,

ImageCo, Princeton, New Jersey, NJ,

Evolv Design logo designed by ImageCo, Princeton, New Jersey, NJ,

Red Panda Publishers logo designed by ImageCo, Princeton, New Jersey, NJ,

Princeton, New Jersey, NJ,

ImageCo, Princeton, New Jersey, NJ,
ImageCo, Princeton, New Jersey, NJ,

Mid Valley Pathology logo designed by ImageCo, Princeton, New Jersey, NJ,

FSA OK logo designed by ImageCo, Princeton, New Jersey, NJ,

Emerald Heights logo designed by ImageCo, Princeton, New Jersey, NJ,

Club Sapphire logo designed by ImageCo, Princeton, New Jersey, NJ,

Downtown Dogs logo designed by ImageCo, Princeton, New Jersey, NJ,

School board logo designed by ImageCo, Princeton, New Jersey, NJ,

Ferry Street Coffee Company logo designed by ImageCo, Princeton, New Jersey, NJ,

Stoney Forensic logo designed by ImageCo, Princeton, New Jersey, NJ,

Smart kernels logo designed by ImageCo, Princeton, New Jersey, NJ,

STRATEGIES ON SELECTING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design company presents a money back guarantee try to bear in mind that they can not refund the amount of time you commit which is eminently more valuable than your money is.

PORTFOLIO

Some designers talk a good game but in the end a designer can only be judged by the quality of their design work, if the work in their design portfolio does not contain real life samples chances are they won’t be able to deliver a top quality logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s goal is to echo your personal vision for your company. If a designer isn’t focused on realizing your vision, the thing they are really focused on is how soon they will get paid.

Princeton LOGO DESIGN​

For over 2 decades ImageCo has been helping small business owners establish notable brand identities. We’ve undertaken brand identity design work for ranchers, colleges, diamond miners, party planners, cafes, retailers, and virtually every other kind of business concern you can imagine. What makes us different compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every design as if it will be used as an electric sign. Because of our sign first technique our brand identity designs can, and have been utilized in everything from garment labels to billboards. Our sign first approach insures that our logo designs are equally reliable whether they are used in television commercials or website apps, they are consistently recognizable, understood, and remembered irrespective of scale or function.

American Made ★ Design

The thing which seriously sets ImageCo apart from other design companies that you probably have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to do, we perform in-house. Irrespective of the type of design project we accept, business logo, website design, trade show booth, or electrical sign, we do not, and never will job-out our customer’s work to 3rd parties located outside the United States. When you contact us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a middleman that increases the cost of your design project and imposes the terms of how my customers and I do business.

ASPECTS OF A POWERFUL LOGO DESIGN

Virtually every new Princeton organization knows they probably need a logo, however few new business owners fully grasp the pivotal role their logo can play in their success, or the reason that one logo performs better than another. A logo design has an instant and long term influence on the growth of a business, select the correct one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the life of a company. The logos included in the ImageCo portfolio help Princeton businesses prosper, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t need deliberation, they can be comprehended in merely a look.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos which work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or company they brand.
  5. Relevance: a business logo needs to be lasting and will feel equally relevant today, tomorrow, and forty years from now.

understand your brand

Brand – It is both a verb and a noun, it is an identifying mark as well as the act of marking something so that it can be identified, its genesis originates from the brand branded onto animals. Nowadays a brand represents practically anything with an objective, regardless if it be earnings or government agencies, a brand is an inherent aspect of specifying the worth of a specific thing in the customer’s mind.

Branding – Is sort of like marketing and advertising’s attractive cousin, they are all from the very same family, the difference being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition directed at a target market, it’s goal is to produce a mental image that the target market can connect to.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When someone states the names Ferrari or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and brand image is what makes individuals purchase those brands. Brand image is why individuals get most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you reflect on the origin of the majority of branding agencies you’ll find that they are often re-branded advertising and marketing companies. When somebody claims they are in marketing the majority of people will likely have an idea about what they do. Yet when somebody claims “I’m in branding”… it simply seems more attractive, possibly it’s because most people do not understand what it implies to be in branding so it comes off as more mysterious and maybe even sexy.

Brand Identity – Is a comprehensive term that defines the visual components of a product or business that influence view points. This primarily consists of the name, the logo design, the packaging, the colors utilized however can likewise consist of audio, lighting, texture, signage, actually anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that concentrates on a type of visual design which helps shape the image of a firm, a product or a company. Brand identity designers produce logo designs, signage designs, packaging, and also collateral material such as cards, stationery, as well as pamphlets. Some visual designers also design websites as well as software interfaces. The necessary role of a brand identity designer is to establish the visual cues and a psychological tone with the objective of influencing actions, results and also understandings.

Featured signs/logos

Retro logo layout of a bicycle developed for a Princeton coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening in an old section of town and wished to project a vintage atmosphere without coming across as stodgy or low energy. I fulfilled both jobs via designing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and bacteria designed for Princeton clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and consequences of diseases, especially the branch of medicine that works with the laboratory examination of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it represents very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and a lot more memorable.

logo style with a leaping environment-friendly frog developed for a household enjoyable facility in Princeton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for doctors, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to incorporate a some springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, and also a tree - designed for Princeton travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche profession because travel photographers don’t shoot locations or things but instead project emotional experiences by means of the photos they record. The idea behind this logo design was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be communicated with just words. I made an effort to do something the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Princeton logo design but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Princeton logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I truly savor and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, while he loved the concept, really did not care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his hatred for this specific type of sea bird.

When I turn a design over to a customer I encourage them to talk about it with friends and family members as well as with individuals that they don’t even know so as to get unbiased point of views on the worthiness of a design. Fortunately, he talked about it with his whole family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world because the people that are inclined to hire an expert to design their logo recognize how vital a logo design is for their business so they are much more vested in the final result. Every logo design job possesses it’s portion of hurdles, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Princeton book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, yet it is the most essential part of a published book considering that it is often the first thing a person sees in the book store. With respect to a publisher, it’s the best opportunity they will ever get to publicize their product and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many cases one of the items folks usually tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a feeling of air travel and it was surely a success.

 Princeton logo style utilized for advertising and marketing and a label style for Vintage Case features an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that looked to be much older cases. For this business logo concept I tried to come up with a logo that offered a fluid old style feel to it and could be utilized for everything from a web page to an insignia on brand new cases that appeared like they were from a different generation.

Logo design developed for an orthodontist in Princeton, style consist of an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo design projects because it seems that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to small business branding, if restaurants approached their advertising in the exact same way dental professionals do every one of their logos would definitely be a picture explaining something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo features 4 characters staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being openly corny about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain how individuals should think or feel they don’t understand the objective of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the opportunity to be comprehended.

Logo design developed for a Princeton hair layout studio including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which communicated a spirit of serenity and elegance for their new hair studio. I created a concept which did not go the obvious course of making just a stylized orchid but instead designed a logo that suggested an orchid in the pattern of a swirl incorporated in to the letter O in the title and by putting attention on the logo design along with the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a logo design is more often than not the wrong route and in this case, the design ended up not being about the flower but instead put the attention on the emotion that they really wanted to transmit to their patrons.

Arabian equine logo design produced for a horse cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logotype design styled to symbolize the unique physical traits of the Arabian pedigree of equines. By having a distinctive head form and high tail posture, the Arabian is one of the most immediately identifiable horse breeds in the world.

Las Cafe, A Princeton Coffee shop logo layout a tiny restaurant, style consists of a customized script typeface which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, layout includes a changed script font which hovers over a team of luxuriant lines and dots.

Logo style for a software program designer the style features and iconic Princeton component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in quite a few cases the meaning supporting a company logo is equally as important as how it brands the company it represents.

Progress logo layout developed for a Princetoninterior developer, layout function a collection of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Princeton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, collaborates, and manages such projects. Interior design is a diverse occupation that involves conceptual development, space planning, site inspections, programming, investigation, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions in Princeton, the personalities for letter V as well as A in center of the word advanced have been customized to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Princeton logo design assignment was performed for a management guide that helps business professionals to develop into more successful at handling people, expectations, and productivity.

A Princeton business logo style featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly understood the market was prepared for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a place to sell their previously owned items to other sports enthusiasts.

I tailored their Princeton logo design with a graphic which garners the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.

Logo layout MQ farms, this Princeton company logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually developed for an Princeton area farm it was in reality developed for a products broker, and this particular creative logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to create a brand mark that projects trust, financial success, and affluence.

 Princeton Logo design for a nonprofit, Transforming Factor Solutions - the logo layout feature for outwardly encountering arrow and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where exactly the target is. Luckily, in this instance, I nailed a bullseye with the 1st try.

Logo design designed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate script font that is reminiscent of a well-known Princeton sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the proprietor to produce a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Princeton, New Jersey, NJ,
Logo designed by ImageCo, Princeton, New Jersey, NJ,
Logo designed by ImageCo, Princeton, New Jersey, NJ,
Logo designed by ImageCo, Princeton, New Jersey, NJ,
Electrical sign design for Princeton restaurnat designed by Princeton Sign Company
Princeton logo design and brand identity design for Princeton companies
Logo designed by ImageCo, Princeton, New Jersey, NJ,
Logo designed by ImageCo, Princeton, New Jersey, NJ,
Logo designed by ImageCo, Princeton, New Jersey, NJ,
Logo designed by ImageCo, Princeton, New Jersey, NJ,
Logo designed by ImageCo, Princeton, New Jersey, NJ,

Logo designed by ImageCo, Princeton, New Jersey, NJ,

Logo designed by ImageCo, Princeton, New Jersey, NJ,

Logo designed by ImageCo, Princeton, New Jersey, NJ,

Logo designed by ImageCo, Princeton, New Jersey, NJ,

Logo designed by ImageCo, Princeton, New Jersey, NJ,
Logo designed by ImageCo, Princeton, New Jersey, NJ,
Logo designed by ImageCo, Princeton, New Jersey, NJ,
Logo designed by ImageCo, Princeton, New Jersey, NJ,
Logo designed by ImageCo, Princeton, New Jersey, NJ,
Logo designed by ImageCo, Princeton, New Jersey, NJ,
Logo designed by ImageCo, Princeton, New Jersey, NJ,
Logo designed by ImageCo, Princeton, New Jersey, NJ,
Logo designed by ImageCo, Princeton, New Jersey, NJ,
Logo designed by ImageCo, Princeton, New Jersey, NJ,