Princeton, New Jersey Logo Design

Each and every new Princeton business knows they require a logo, however few entrepreneurs entirely comprehend the essential role their organization logo will perform in their success, or the reason that one business logo functions better than another. A business logo has an immediate and lasting effect on the growth of a company, select the correct one and it will make the door swing and cash register ring, choose the incorrect one and it will be a barrier and an impediment for the life of a company.

The logos featured in the ImageCo portfolio help Princeton, New Jersey companies succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos don’t demand consideration, they can be realized in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will be legible and equally emotive at virtually any size.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a business logo needs to be lasting and should feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bike produced for a Princeton, New Jersey coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening in an old section of the city and hoped to project a nostalgic feel without appearing as boring or low energy. I accomplished each of the tasks by means of creating a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo design with a microscope slide and also germs designed for Princeton, New Jersey medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and effects of diseases, especially the branch of medicine that deals with the laboratory assessment of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recollect where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be overly literal with a concept and to a degree, this design approaches the company it represents fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and more memorable.

logo layout with a jumping green frog developed for a household fun facility in Princeton, New Jersey.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a trail, a stream, and a tree - created for Princeton, New Jersey traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers don’t shoot locations or things but rather project emotional journeys through the photos they capture. The thought behind this logo design was to make use of negative space to project more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I made an effort to do something similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Princeton logo design but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Princeton logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I honestly enjoy and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my customer, even though he loved the concept, didn’t care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this particular kind of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with friends and colleagues and family members as well as with people that they don’t actually know so as to get unbiased opinions on the worthiness of a concept. Fortunately, he discussed it with his whole family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world given that the people that tend to hire a professional to design their business logo comprehend how crucial a logo is for their organization so they are way more vested in the end result. Every logo project possesses it’s portion of challenges, however the biggest challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Princeton, New Jersey book author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, but it is the most vital part of a printed book because it is in most cases the initial thing a person views in the book shop. Regarding a publisher, it’s the opportunity that they will likely ever have to promote their brand and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many instances one of the items consumers tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company situated in LA and although I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of air travel and it was certainly a victory.

 Princeton logo layout used for marketing and a tag style for Vintage Instance features an antiquated font layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which seemed to be much older cases. For this business logo design I strove to come up with a logo that possessed a fluid vintage feel to it and could easily be used for anything from a web site to a label on brand new cases that looked like they were from another generation.

Logo design created for an orthodontist in Princeton, New Jersey, layout consist of an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo jobs considering that it appears that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to company marketing, if restaurants approached their advertising in the exact same way dental practitioners do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo includes 4 personalities staggered in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo which communicated that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe specifically how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the chance to be comprehended.

Logo layout produced for a hair style studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that projected an atmosphere of tranquility and elegance for their new hair salon. I created a concept that didn’t go the obvious route of making merely a stylized orchid but alternatively delivered a logo which suggested an orchid in the pattern of a swirl integrated into the letter O in the name and by placing emphasis on the concept with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a company logo is more often than not the wrong path and in this case, the design ended up not being about the flower but alternately placed the main focus on the perception that they really wanted to transmit to their patrons.

Arabian steed logo layout developed for a steed cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique business logo design styled to epitomize the unique physical traits of the Arabian breed of horses. By having an unique head form and very high tail carriage, the Arabian is one of the most quite easily identifiable horse breeds in the entire world.

Las Cafe logo layout a little dining establishment, layout consists of a customized script font which floats above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design consists of a customized manuscript font which floats above a group of elaborate lines and also dots.

Logo layout for a software program developer the layout features and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in quite a few cases the meaning supporting a logo design is just as important as how it brands the company it stands for.

Develop logo layout produced for a Princeton, New Jersey interior designer, style function a series of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Princeton, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, site evaluations, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word progressed have actually been changed to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Princeton, New Jersey logo design project was performed for a leadership expert that helps business leaders to develop into more efficient at handling people, expectations, and productivity.
A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly understood the market was prepared for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a location to market their secondhand items to other sports enthusiasts. I tailored their Princeton logo design dsign using an illustration which garners the interest of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really designed for an Princeton, New Jersey area farm it was in reality created for an investments broker, and this brand was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make an identity that projects esteem, financial success, and opulence.

 Princeton Logo design for a nonprofit, Transforming Point Solutions - the logo layout feature for externally facing arrowhead as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where the target is. Fortunately, in this particular case, I struck a bullseye with the very first try.

Logo designed for using a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is evocative a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the business owner to produce a logo design that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.