Princeton Logo Design

Virtually every new Princeton organization realizes that they require a logo, yet few new business owners entirely realize the vital role their company logo can make in their success, or the reason that one logo design performs better than another. A logo has an immediate and long-term effect on the financial success of a business, go with the correct one and it can make the door swing and phone ring, go with the wrong one and it can be an obstacle and an impediment for the life of an organization. The logos featured in the ImageCo portfolio help Princeton companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t require deliberation, they can be grasped in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and just as emotive at any scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo needs to be lasting and will feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bike produced for a Princeton coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually launching in an old part of the area and really wanted to visualize a retro atmosphere without appearing as uninteresting or low energy. I accomplished the two jobs via designing a symbol concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo layout with a microscope slide and germs designed for Princeton clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the causes and effects of diseases, mainly the field of medicine that works with the laboratory evaluation of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember where I was able to integrate a bacteria-laden microscope slide within a logo design.

Usually I try not to be excessively literal with a design and to a degree, this design approaches the company it represents quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more attention grabbing and much more memorable.

logo layout with a leaping green frog created for a family members enjoyable center in Princeton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to feature a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a trail, a stream, and a tree - developed for Princeton travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers don’t shoot places or things but instead reveal emotional journeys through the photos they record. The idea behind this logo design was to use negative space to convey more than what was visible upon first view, which I think is quintessential of most professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I attempted to do something similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Princeton logo design but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Princeton logo design with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly savor and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the client, even though he loved the concept, really did not care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this particular breed of sea bird.

When I turn a design over to a client I encourage them to talk about it with friends and colleagues and family members as well as with people that they don’t even know so as to get unbiased judgements on the worthiness of a design. Fortunately, he talked about it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world because the people that are inclined to hire a professional to create their business logo realize how essential a logo design is for their company so they are way more vested in the outcome. Every logo design project possesses it’s portion of hurdles, however the biggest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Princeton book author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it is the most crucial part of a printed book considering that it is often the first thing a person sees in the book store. For a publishing company, it’s the optimal opportunity they will ever have to spotlight their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many occurrences one of the things people usually tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline situated in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to affording a sense of airline flight and it was certainly a victory.

 Princeton logo layout made use of for marketing as well as a label layout for Vintage Case features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that seemed to be much older cases. For this brand concept I strove to come up with a logo that had a fluid old style feel to it and could be utilized for anything from a web site to an insignia on brand new cases that appeared like they were from a different point in time.

Logo developed for an orthodontist in Princeton, design include an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo projects considering that it seems that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to business advertising, if restaurants approached their advertising in the same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo design features 4 personalities staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate precisely how individuals ought to think or feel they don’t understand the mission of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that describes itself won’t have the likelihood to be understood.

Logo style created for a hair design workshop including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which conveyed an atmosphere of simplicity and class for their new hair salon. I came up with a concept which did not go the obvious path of creating simply a stylized orchid but instead crafted a business logo which implied an orchid in the formation of a swirl integrated into the letter O in the title and by placing attention on the concept with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a logo is generally the incorrect course and in this case, the design ended up not being about the orchid but alternately laid the attention on the perception that they wanted to transmit to their clients.

Arabian equine logo design developed for a horse cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique custom logo concept fashioned to display the unique physical traits of the Arabian kind of horses. With a distinctive head form and high tail carriage, the Arabian is one of the highly immediately identifiable equine types in the world.

Las Cafe logo design a tiny dining establishment, layout consists of a customized script font which hovers above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, design consists of a modified script typeface which floats over a team of elaborate lines and dots.

Logo layout for a software application programmer the design attributes and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in many cases the symbolism behind a company logo is equally as important as how it serves the organization it stands for.

Progress logo style developed for a Princeton indoor designer, layout attribute a collection of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Princeton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, collaborates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, space planning, location evaluations, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V as well as A in center of words advanced have been modified to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Princeton logo design assignment was carried out for a management coach that enables business professionals to become more efficient at handling people, expectations, and productivity.

A logo design featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market was primed for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a spot to sell their secondhand equipment to other sports enthusiasts. I designed their Princeton logo design dsign with an image which garners the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually produced for an Princeton area farm it was actually developed for a commodities broker, and this creative logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make a brand mark that projects confidence, success, and opulence.
Logo developed for using an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to create a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.