Roselle Logo Design

Nearly every new Roselle venture knows they need a logo, however few new business owners fully are aware of the key role their logo design will take in their success, or exactly why one logo design performs better than another. A logo has an immediate and lasting impact on the prosperity of a business, choose the correct one and it can make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Roselle businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not require deliberation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and equally emotive at any scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a company logo should be enduring and will feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bike created for a Roselle coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening in an old part of the city and hoped to visualize a retro feel without coming across as monotonous or low energy. I fulfilled the two tasks by means of creating a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo style with a microscopic lense slide and also germs made for Roselle medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and outcomes of diseases, especially the field of medicine that deals with the laboratory assessment of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more focus grabbing and even more memorable.

logo layout with a jumping green frog created for a family members fun center in Roselle.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to include a some springs into the design but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a route, a stream, as well as a tree - designed for Roselle traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot places or things but instead reveal emotional experiences through the images they capture. The idea behind this logo design was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of most good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I attempted to do something very similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Roselle logo but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 Roselle logo design with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I really enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the customer, while he loved the concept, didn’t care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this specific kind of sea bird.

When I turn a concept over to a client I encourage them to share it with colleagues and family members as well as with other people that they don’t even know so as to get honest judgements on the worthiness of a concept. Fortunately, he talked about it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a strange animal in the design world given that the people that have a tendency to hire a professional to design their logo design realize how important a logo is for their business so they are way more invested in the end result. Every logo design project possesses it’s allotment of challenges, but the greatest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Roselle publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it is the most important part of a printed book because it is usually the very first thing a person views in the book shop. With respect to a publishing company, it’s the most ideal opportunity that they will ever have to promote their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many instances 1 of the traits folks tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a spirit of airline flight and it was certainly a success.

 Roselle logo layout made use of for marketing and also a tag style for Vintage Instance features an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which seemed to be older cases. For this custom logo design I sought to come up with a logo that had a fluid vintage feel to it and could be used for everything from a web site to an insignia on brand new cases that looked like they were from a different era.

Logo design created for an orthodontist in Roselle, design include an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo design projects because it seems that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to business advertising, if restaurants approached their branding in the exact same way dental practitioners do every one of their logos would be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo design features 4 personalities staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain exactly how individuals should think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the likelihood to be comprehended.

Logo design produced for a hair design workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that related a spirit of simplicity and elegance for their new hair studio. I came up with a design which did not go the obvious path of creating just a stylized orchid but alternatively delivered a logo design which suggested an orchid in the pattern of a swirl blended in to the letter O in the title and by placing emphasis on the concept using the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a business logo is frequently the wrong course and in this case, the design ended up not being about the flower but instead laid the focus on the perception that they really wanted to project to their clients.

Arabian equine logo design developed for a horse cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original logotype design styled to symbolize the unique physical traits of the Arabian type of equines. By having an unique head shape and very high tail carriage, the Arabian is one of the most easily identifiable equine lineages in the whole world.

Las Coffee shop logo style a small restaurant, style consists of a customized manuscript typeface which hovers over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, layout contains a modified script font which hovers above a team of luxuriant lines and dots.

Logo style for a software programmer the style attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in quite a few cases the substance behind a business logo is equally as important as how it brands the company it represents.

Develop logo design created for a Roselle indoor developer, design attribute a collection of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Roselle interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, coordinates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, site inspections, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in center of words advanced have been modified to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Roselle logo design job was done for a management coach that enables business professionals to become more effective at handling people, expectations, and profitability.

A logo style featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was prepared for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a spot to sell their previously owned goods to other sports enthusiasts. I created their Roselle logo design dsign utilizing an image that pulls in the attention of traffic and sends an image that evokes the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually designed for an Roselle area farm it was in reality developed for a commodities broker, and this trademark was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make a brand mark that projected confidence, effectiveness, and prosperity.
Logo developed for using a sign for the restaurant (Brewgrrs), it is an elaborate script typeface that is evocative a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the owner to create a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.