Rutherford Logo Design

Every new Rutherford business understands that they need a logo, however few entrepreneurs entirely grasp the crucial role their company logo will perform in their success, or the reason that one business logo functions better than another. A business logo has an instant and sustaining effect on the success of a company, select the right one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the life of an organization. The logos presented in the ImageCo portfolio help Rutherford companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos do not demand contemplation, they can be grasped in merely a look.
  2. Scalability: from business cards to posters a scalable logo will remain legible and just as emotive at every dimension.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a business logo should be ageless and will feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bike developed for a Rutherford coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were launching in an old part of the community and hoped to cast an old-fashioned feel without appearing as stodgy or low energy. I accomplished the two jobs via developing a sign design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo design with a microscope slide and also bacteria designed for Rutherford medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and outcomes of diseases, especially the branch of healthcare that works with the clinical examination of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember where I was able to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it represents rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more interest grabbing and a lot more unforgettable.

logo style with a leaping green frog created for a family fun center in Rutherford.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for health care providers, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to include a some springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a route, a stream, and a tree - designed for Rutherford travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality because travel photographers don’t shoot places or things but instead project emotional journeys through the images they record. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I attempted to do something similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Rutherford logo but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Rutherford logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the customer, even though he loved the concept, didn’t care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his aversion for this specific breed of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and family as well as with people that they don’t actually know so as to get objective viewpoints on the worthiness of a concept. Fortunately, he discussed it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world because the people that are inclined to hire an expert to design their logo understand how crucial a logo design is for their company so they are much more invested in the result. Every logo job possesses it’s portion of hurdles, however the biggest obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Rutherford publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, but it is the most critical part of a printed book due to the fact that it is ordinarily the initial thing a person sees in the book store. Concerning a publisher, it’s the opportunity that they will ever get to spotlight their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many instances 1 of the traits consumers often tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service located in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of airline flight and it was certainly a winner.

 Rutherford logo layout used for advertising and marketing as well as a label layout for Vintage Situation includes an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that looked to be much older cases. For this custom logo design I attempted to come up with a logo that had a fluid retro feel to it and could easily be used for anything from a web page to an insignia on brand new cases that appeared like they were from another era.

Logo design produced for an orthodontist in Rutherford, design consist of an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo design projects considering that it seems that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to business advertising, if restaurants approached their branding in the exact same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo features 4 personalities surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that conveyed that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate how individuals ought to think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself will never have the likelihood to be understood.

Logo layout produced for a hair layout studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that related a spirit of relaxation and connection for their new hair studio. I created a design which did not go the obvious direction of creating just a stylized orchid but alternatively crafted a company logo that suggested a flower in the pattern of a swirl integrated in to the letter O in the name and by putting emphasis on the logo design using the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a company logo is frequently the wrong route and in this case, the design ended up not being about the flower but alternately put the attention on the feeling that they really wanted to forecast to their clients.

Arabian equine logo style developed for a steed cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique creative logo concept tailored to display the unique physical traits of the Arabian breed of horses. By having a distinctive head form and higher tail carriage, the Arabian is one of the highly quite easily identifiable horse types in the whole world.

Las Cafe logo style a small restaurant, style consists of a customized manuscript font style which floats over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, design consists of a modified script font style which floats above a team of elaborate lines as well as dots.

Logo style for a software program developer the layout functions and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in many cases the substance behind a logo is equally as important as how it brands the business it stands for.

Advance logo design produced for a Rutherford interior designer, design function a series of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rutherford interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, collaborates, and manages such tasks. Interior design is a diverse occupation that involves conceptual development, space planning, location evaluations, programming, analysis, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V and also A in center of the word progressed have actually been changed to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Rutherford logo design assignment was performed for a management guide that helps business leaders to develop into more successful at overseeing people, expectations, and productivity.

A logo style including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly realized the market place was primed for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a spot to sell their secondhand goods to other sports enthusiasts. I tailored their Rutherford logo dsign with a graphic that garners the attention of traffic and sends an image that wakens the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo style has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really composed for an Rutherford area farm it was really created for an investments broker, and this particular logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce a graphic that projected assurance, financial success, and opulence.
Logo design developed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script font style that is similar to a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the proprietor to design a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.