Acute Care 360 ImageCo, Sayreville Junction, New Jersey, NJ,

ImageCo, Sayreville Junction, New Jersey, NJ,

Evolv Design logo designed by ImageCo, Sayreville Junction, New Jersey, NJ,

Red Panda Publishers logo designed by ImageCo, Sayreville Junction, New Jersey, NJ,

Sayreville Junction, New Jersey, NJ,

ImageCo, Sayreville Junction, New Jersey, NJ,

ImageCo, Sayreville Junction, New Jersey, NJ,
Mid Valley Pathology logo designed by ImageCo, Sayreville Junction, New Jersey, NJ,

FSA OK logo designed by ImageCo, Sayreville Junction, New Jersey, NJ,

Emerald Heights logo designed by ImageCo, Sayreville Junction, New Jersey, NJ,

Club Sapphire logo designed by ImageCo, Sayreville Junction, New Jersey, NJ,

Downtown Dogs logo designed by ImageCo, Sayreville Junction, New Jersey, NJ,

WSBA logo designed by ImageCo, Sayreville Junction, New Jersey, NJ,

Ferry Street Coffee Company logo designed by ImageCo, Sayreville Junction, New Jersey, NJ,

Stoney Forensic logo designed by ImageCo, Sayreville Junction, New Jersey, NJ,

Smart kernels logo designed by ImageCo, Sayreville Junction, New Jersey, NJ,

Memorable Logos That Tell Stories and Connect Emotionally

Designing a brand identity or a logo that is both memorable and expresses the story of who you are or what you actually do is a monumental endeavor. The challenge is to come up with a design concept that is simple enough to be comprehended at a glimpse and transmits enough information that it can express who you are. However no logo can genuinely tell your story or summarize your organization, and moving down that road often produces a logo design that accomplishes neither. Although, in skilled hands, it is quite possible to strike a balance between both and create a logo that both informs and emotes and hitting that sweet spot is what your business should wish for from their logo designer.

ImageCo is one person, Tim Garner, I am a freelance branding specialist. For over 20 years I have been designing unforgettable logos and brand identity designs which tell stories and resonate with audiences. However don’t take my word for it, check out my work and discover for yourself. I don’t assert that I’m the greatest brand identity designer in the world, however, I do know what Iam doing and my clients are inclined to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often said with such fervor by individuals working in the branding industry, that one ought to question why so many people in branding companies dislike logo designs as much as they appear to. It is definitely true that your logo is not your business’s brand, however what does that mean for a business that has no logo? One thing is certain, it all but guarantees that a brand with no logo will be faceless and easily forgotten.

Without a visual identity, an organization’s brand is simply nothing more than a fading memory because consumers would have virtually nothing to anchor their experiences too.

Some people compare a logo to a smile or a handshake which is somewhat accurate, however it’s also a lot more than that. A logo is a brand’s anchor and it also acts as the cornerstone of an organization’s brand. A logo functions as an anchor because the entire brand experience is anchored to it. It is also a brand’s cornerstone, because a cornerstone is the first stone laid when building the foundation of the structure above it, and once laid it will be the reference point for every building block that comes after it. A logo functions in the same way, it is a foundational building block that supports the business it represents, and it also serves as a defining reference point that guides a brand as it expands.

ImageCo is a brand identity agency and our mission is to assist our clients lay that cornerstone as well as drop that anchor. We help companies look well established, more polished, and more professional. This ensures that our clients will always stand out, and are not only worthy of a seat at the table, but look like they ought to be seated at the head of that table.

Sayreville Junction LOGO DESIGN​

For over 2 decades ImageCo has been helping small business owners develop unforgettable brand identities. We’ve done branding work for builders, educational institutions, diamond miners, party planners, bistros, retail stores, and virtually every other kind of business you can think of. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be employed as an electrical sign. Because of our sign first strategy our brand identity designs can, and have been used in everything from clothing labels to electrical signs. Our sign first technique guarantees that our logos are just as reliable whether they are used in TV commercials or web headers, they are consistently identifiable, comprehended, and remembered irrespective of scale or function.

American Made ★ Design

The thing that really sets ImageCo apart from other design agencies that you might possibly have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to perform, we perform in-house. Irrespective of the type of design project we accept, logo, business website, trade show booth, or retail sign, we do not, and never will job out our customer’s projects to companies located outside the US. When you contact us at 1-855-IMAGECO the party that answers the telephone is ImageCo’s owner and designer, not a go-between that increases the cost of your design project and imposes the terms of how my customers and I conduct business.

ASPECTS OF A GREAT LOGO DESIGN

Nearly every new Sayreville Junction business knows they require a logo, but few new business owners thoroughly comprehend the crucial role their organization’s logo can make in their success, or precisely why one logo functions better than another. A business logo has a critical and long term influence on the growth of a company, pick the right one and it can make the door swing and phone ring, go with the incorrect one and it will be an obstacle and an impediment for the life span of a company.

The logos presented in the ImageCo portfolio help Sayreville Junction companies succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs do not require contemplation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or organization they represent.
  5. Relevance: a company logo needs to be timeless and should feel equally relevant today, tomorrow, and forty years from today.

understanding branding

Brand – It’s both a verb as well as a noun, it’s an identifying mark and the act of noting something so that it could be distinguished, its origin originates from the brand burned onto animals. Nowadays a brand symbolizes practically anything with a motive, whether it be profit or politics, a brand is an innate aspect of defining the value of a specific thing in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are each from the same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition targeted at a target audience, it’s goal is to develop an image that the audience will likely relate to.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When someone says the brand names Porsche or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and that is what makes individuals purchase those products. Brand image is why individuals buy most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you reflect on the history of most branding companies you’ll find that they are often rebranded advertising and marketing firms. When a person claims they are in marketing many people will likely have an idea about what they do. However when someone states “I am in branding”… it just sounds more attractive, possibly it’s since most people don’t know what it suggests to be in branding so it comes off as more mysterious and kind of attractive.

Brand Identity – Is a comprehensive term that describes the visual components of a product or company that influence perceptions. This largely includes the name, the logo, the product packaging, the colors utilized however can also consist of sound, lights, texture, signs, actually anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a type of visual design which helps shape the public image of a company, a product or a business. Brand identity designers create logo designs, sign designs, packaging, and collateral material such as business cards, stationery, and pamphlets. Some identity designers also design websites as well as software interfaces. The vital role of a brand identity designer is to develop the visual cues and also an emotional tone with the goal of affecting actions, outcomes as well as assumptions.

Featured SIGNS & LOGOS

Retro logo design of a bike created for a Sayreville Junction coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening up in an older section of the city and wanted to visualize an old-fashioned atmosphere without appearing as uninteresting or low energy. I achieved the two tasks by designing a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo layout with a microscopic lense slide and also bacteria developed for Sayreville Junction medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and outcomes of diseases, mainly the branch of healthcare that works with the laboratory examination of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this design approaches the company it represents fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and even more memorable.

logo layout with a jumping green frog developed for a family fun center in Sayreville Junction.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to integrate a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a hill, a trail, a stream, and a tree - designed for Sayreville Junction traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche field due to the fact that travel photographers tend not to shoot locations or things but rather convey emotional experiences through the photos they record. The thought behind this logo concept was to use negative space to reveal more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I made an effort to do something very similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Sayreville Junction logo design but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Sayreville Junction logo style with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I honestly take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my client, while he loved the concept, really did not care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his aversion for this specific breed of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and colleagues and family members as well as with folks that they don’t even know so as to get impartial viewpoints on the worthiness of a design concept. Fortunately, he talked about it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a strange creature in the design world given that the people that tend to hire a professional to design their business logo recognize how essential a logo is for their company so they are way more vested in the end result. Every logo design job has it’s allotment of difficulties, but the most significant challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Sayreville Junction book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it really is the most vital part of a printed book given that it is usually the initial thing a person views in the book shop. With regard to a publisher, it’s the absolute best opportunity they will likely ever have to spotlight their label and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many cases one of the things people usually tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a feeling of flight and it was surely a victory.

 Sayreville Junction logo design utilized for advertising and marketing and also a label style for Vintage Instance includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that appeared to be older cases. For this brand design I tried to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for every thing from a website to a label on brand new cases that appeared like they were from another generation.

Logo produced for an orthodontist in Sayreville Junction, style include an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo design jobs due to the fact that it seems that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to company advertising, if restaurants approached their branding in the exact same way dental professionals do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo design features 4 personalities startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate exactly how people should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo layout developed for a Sayreville Junction hair design studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that projected a feeling of simplicity and elegance for their new hair studio. I came up with a concept which didn’t go the obvious course of crafting merely a stylized orchid but instead designed a business logo which implied a flower in the formation of a swirl incorporated in to the letter O in the name and by putting attention on the logo design with the figure of a hummingbird floating over the image itself. The obvious path in designing a business logo is usually the wrong route and in this case, the design ended up not being about the orchid but alternately put the attention on the feeling that they really wanted to transmit to their customers.

Arabian steed logo style created for a steed ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind business logo design tailored to illustrate the unique physical traits of the Arabian pedigree of equines. By having an identifiable head shape and higher tail carriage, the Arabian is one of the very most immediately recognizable equine types in the entire world.

Las Cafe, A Sayreville Junction restaurant logo style a small restaurant, style includes a customized script typeface which floats above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, style contains a changed manuscript typeface which hovers over a group of ornate lines and also dots.

Logo style for a software application designer the layout attributes and also legendary Sayreville Junction component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in many cases the significance behind a business logo is equally as important as how it brands the business it stands for.

Progress logo style created for a Sayreville Junctioninterior developer, layout function a series of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sayreville Junction interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, collaborates, and manages such projects. Interior design is a diverse profession that involves conceptual development, area planning, location evaluations, programming, study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions in Sayreville Junction, the personalities for letter V and A in center of words advanced have been changed to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Sayreville Junction logo design project was done for a leadership advisor that assists business leaders to become more efficient at overseeing people, expectations, and profitability.

A Sayreville Junction business logo layout including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was primed for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their pre-owned items to other sports enthusiasts.

I designed their Sayreville Junction logo design using an illustration which captures the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo style MQ farms, this Sayreville Junction company logo layout has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually developed for an Sayreville Junction regional farm it was in reality developed for an investments broker, and this company logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop an identity that projects assurance, success, and opulence.

 Sayreville Junction Logo design for a not-for-profit, Transforming Point Solutions - the logo layout attribute for externally encountering arrow and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where exactly the target is. Fortunately, in this particular instance, I struck a bullseye with the 1st shot.

Logo developed for the use of an indication for the restaurant (Brewgrrs), it is an elaborate script typeface that is evocative a popular Sayreville Junction sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to develop a business logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.