Sayreville, New Jersey Logo Design

Nearly every new Sayreville business realizes that they need a logo, yet few entrepreneurs fully recognize the essential role their logo design will make in their becoming successful, or precisely why one business logo works more effectively than another. A company logo has an immediate and sustaining effect on the growth of a business, pick the correct one and it can make the door swing and cash register ring, choose the incorrect one and it can be a barrier and a hindrance for the longevity of an organization.

The logos featured in the ImageCo portfolio help Sayreville, New Jersey companies prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos do not demand contemplation, they can be understood in just a glance.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and equally emotive at any scale.
  3. Versatility: logos which operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo design must be lasting and should feel as relevant today, tomorrow, and forty years from today.
Retro logo style of a bike created for a Sayreville, New Jersey coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were launching in an old section of the community and wanted to visualize a nostalgic feel without coming across as boring or low energy. I fulfilled both jobs via creating a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo design with a microscopic lense slide and also bacteria created for Sayreville, New Jersey medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and consequences of diseases, especially the field of medicine which deals with the clinical examination of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be excessively literal with a concept and to a degree, this design approaches the company it represents fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more attention grabbing and a lot more memorable.

logo layout with a jumping green frog designed for a household enjoyable facility in Sayreville, New Jersey.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for doctors, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a group of birds, a hill, a path, a stream, and a tree - developed for Sayreville, New Jersey travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area because travel photographers tend not to capture places or things but instead communicate emotional journeys by means of the images they capture. The idea behind this logo composition was to make use of negative space to project more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be revealed with just words. I made an effort to do something similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Sayreville logo design but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Sayreville logo design with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I truly enjoy and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his aversion for this particular type of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and colleagues and family members as well as with people that they don’t actually know so as to get honest opinions on the worthiness of a design. Fortunately, he talked about it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to design their logo design recognize how crucial a logo is for their organization so they are much more invested in the end result. Every logo project possesses it’s share of difficulties, however the greatest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Sayreville, New Jersey publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, but it really is the most crucial part of a printed book given that it is often the first thing a person sees in the book store. Concerning a publisher, it’s the best opportunity that they will likely ever have to advertise their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many occurrences one of the items consumers often tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline situated in LA and although I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of airline flight and it was undoubtedly a victory.

 Sayreville logo style utilized for advertising and also a label layout for Vintage Instance features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that seemed to be much older cases. For this logo concept I sought to come up with a logo that offered a fluid vintage feel to it and could be used for every thing from a web site to a label on brand new cases that seemed like they were from a different era.

Logo created for an orthodontist in Sayreville, New Jersey, design consist of an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo design jobs due to the fact that it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to small business branding, if dining establishments approached their branding in the exact same way dental practices do every one of their logos would be a picture explaining anything they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care business logos because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo design includes 4 personalities staggered in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which communicated that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe exactly how people ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo layout produced for a hair layout studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which communicated a feeling of simplicity and class for their new hair studio. I created a concept that didn’t go the obvious path of creating merely a stylized orchid but instead crafted a company logo that suggested a flower in the pattern of a swirl featured in to the letter O in the name and by putting emphasis on the concept using the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a logo design is usually the wrong path and in this case, the design ended up not being about the orchid but instead put the emphasis on the emotion that they really wanted to forecast to their customers.

Arabian horse logo layout created for an equine ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique business logo concept customized to manifest the unique physical traits of the Arabian pedigree of equines. By having a distinctive head form and high tail carriage, the Arabian is one of the most immediately identifiable equine lineages in the entire world.

Las Cafe logo layout a tiny dining establishment, style includes a changed script font style which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, design consists of a customized manuscript font which floats above a team of luxuriant lines and also dots.

Logo style for a software program designer the style features and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in many cases the significance behind a logo is equally as important as how it brands the organization it stands for.

Progress logo layout created for a Sayreville, New Jersey interior designer, design feature a collection of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sayreville, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, collaborates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, site inspections, programming, investigation, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and A in middle of the word advanced have been customized to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Sayreville, New Jersey logo design job was done for a leadership advisor that enables business leaders to become more efficient at managing people, expectations, and profitability.
A logo style featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was prepared for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a location to market their secondhand items to other sports enthusiasts. I designed their Sayreville business logo dsign utilizing an image which garners the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo design has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really composed for an Sayreville, New Jersey regional farm it was actually designed for a commodities broker, and this particular trademark was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to produce a graphic that projected confidence, financial success, and wealth.

 Sayreville Logo design for a not-for-profit, Transforming Point Solutions - the logo style feature for ostensibly dealing with arrow and also the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where exactly the target is. Fortunately, in this instance, I struck a bullseye with the 1st go.

Logo designed for using an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is reminiscent of a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the business owner to develop a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.