Sayreville Logo Design

Each and every new Sayreville business knows they require a logo, but few new business owners fully are aware of the vital role their company logo will take in their success, or precisely why one logo design functions better than another. A logo has a critical and long-term impact on the success of a business, go with the right one and it can make the door swing and phone ring, choose the incorrect one and it can be a barrier and an impediment for the longevity of an organization. The logos presented in the ImageCo portfolio help Sayreville businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos don’t require deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will be legible and equally emotive at every scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design must be enduring and should feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bike developed for a Sayreville coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening up in an old section of the town and hoped to project a nostalgic tone without appearing as stodgy or low energy. I fulfilled both tasks via creating a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo style with a microscopic lense slide and germs designed for Sayreville clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and consequences of diseases, mainly the field of medicine which works with the laboratory assessment of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more attention grabbing and a lot more meaningful.

logo design with a jumping eco-friendly frog developed for a family members enjoyable facility in Sayreville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to incorporate a few springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a route, a stream, as well as a tree - created for Sayreville travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession because travel photographers don’t shoot places or things but rather reveal emotional journeys through the photos they record. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be revealed with just words. I attempted to do something much the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Sayreville logo but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Sayreville logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I genuinely enjoy and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the client, while he loved the concept, didn’t care for my choice of birds. This man truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this particular kind of sea bird.

When I turn a design over to a customer I urge them to discuss it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get neutral assessments on the worthiness of a concept. Fortunately, he shared it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world given that the people that are inclined to hire an expert to create their logo design comprehend how important a logo design is for their organization so they are way more invested in the final result. Every logo design project has it’s portion of difficulties, however the biggest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Sayreville book publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it is the most crucial part of a published book because it is often the first thing a person sees in the bookstore. For a publisher, it’s the absolute best opportunity that they will likely ever get to spotlight their product and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many occurrences one of the traits consumers often tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a sense of airline flight and it was surely a success.

 Sayreville logo style made use of for advertising and marketing as well as a tag design for Vintage Case features an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be older cases. For this custom logo design I strove to come up with a logo that possessed a fluid old style feel to it and could be used for everything from a web page to an insignia on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in Sayreville, style consist of an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design projects considering that it appears that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to small business advertising, if dining establishments approached their advertising in the same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dental business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo design features 4 personalities staggered in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain how individuals ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself won’t have the likelihood to be understood.

Logo style produced for a hair style workshop featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which conveyed a spirit of serenity and class for their new hair studio. I created a concept that didn’t go the obvious direction of creating merely a stylized orchid but alternatively crafted a company logo which implied a flower in the formation of a swirl blended into the letter O in the name and by placing emphasis on the concept using the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a company logo is more often than not the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the emphasis on the feeling that they wanted to forecast to their clients.

Arabian equine logo style developed for a horse ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed an original company logo design customized to illustrate the unique physical traits of the Arabian pedigree of equines. With a different head shape and higher tail carriage, the Arabian is one of the very most easily identifiable horse lineages in the world.

Las Cafe logo layout a tiny restaurant, style consists of a changed script font style which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, layout consists of a changed script font style which floats above a group of elaborate lines and also dots.

Logo design for a software programmer the design attributes and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in many cases the significance behind a company logo is just as important as how it serves the enterprise it represents.

Develop logo design produced for a Sayreville interior developer, design feature a collection of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sayreville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, collaborates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, area planning, site inspections, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have actually been changed to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Sayreville logo design assignment was carried out for a leadership expert that enables business professionals to become more effective at supervising people, expectations, and productivity.

A logo layout featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was prepared for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a spot to sell their used goods to other sports enthusiasts. I designed their Sayreville business logo dsign using a graphic which garners the attention of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo style has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually produced for an Sayreville area farm it was in reality designed for an investments broker, and this logo design was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to design a graphic that projects self-confidence, success, and affluence.
Logo design designed for making use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript font that is reminiscent of a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to produce a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.