Secaucus Logo Design

Each and every new Secaucus company realizes that they need a logo, however few new business owners thoroughly understand the vital role their logo can make in their financial success, or exactly why one logo works more effectively than another. A logo design has a critical and sustaining impact on the prosperity of a company, pick the correct one and it can make the door swing and phone ring, choose the wrong one and it can be an obstacle and a hindrance for the longevity of a business. The logos included in the ImageCo portfolio help Secaucus companies succeed, they are effective in any given situation and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t demand deliberation, they can be understood in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and equally emotive at virtually any dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo must be enduring and should feel relevant today, tomorrow, and forty years from today.

Retro logo style of a bicycle developed for a Secaucus coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were launching in an old part of town and wanted to cast a nostalgic atmosphere without coming across as monotonous or low energy. I achieved both jobs by designing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo style with a microscope slide and also bacteria designed for Secaucus clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and effects of diseases, especially the branch of healthcare which deals with the clinical examination of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Usually I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it serves very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more focus grabbing and even more memorable.

logo layout with a leaping eco-friendly frog developed for a household fun facility in Secaucus.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to feature a couple springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a mountain, a trail, a stream, and also a tree - created for Secaucus traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t capture places or things but instead communicate emotional journeys through the images they record. The thought behind this logo design was to use negative space to communicate more than what was visible upon first glance, which I think is representative of almost all good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I tried to do something comparable to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Secaucus logo design but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 Secaucus logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I seriously relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the client, while he loved the concept, really did not care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this particular variety of sea bird.

When I turn a design over to a client I encourage them to talk about it with colleagues and family members as well as with folks that they don’t even know so as to get neutral opinions on the worthiness of a design concept. Fortunately, he talked about it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world given that the people that are inclined to hire a professional to design their business logo realize how essential a logo design is for their business so they are way more invested in the final result. Every logo design job possesses it’s allotment of difficulties, however the greatest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, style for Secaucus publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, nevertheless it really is the most vital part of a published book because it is often the primary thing a person sees in the bookstore. With regard to a publishing company, it’s the most ideal opportunity they will ever have to spotlight their product and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many cases 1 of the things consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a feeling of airline flight and it was surely a success.

 Secaucus logo design made use of for marketing and a tag design for Vintage Case includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be vintage cases. For this logo concept I attempted to come up with a logo that had a fluid vintage feel to it and could be utilized for everything from a web page to an insignia on brand new cases that appeared like they were from another generation.

Logo developed for an orthodontist in Secaucus, style consist of an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo projects due to the fact that it appears that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business advertising, if dining establishments approached their advertising in the very same way dental practitioners do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo includes 4 personalities staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that describes itself won’t have the chance to be understood.

Logo layout created for a hair style workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that conveyed a feeling of peace and connection for their new hair salon. I created a concept which didn’t go the obvious route of making just a stylized orchid but rather delivered a logo design that implied a flower in the pattern of a swirl integrated in to the letter O in the title and by placing emphasis on the logo design using the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a business logo is generally the wrong route and in this case, the design ended up not being about the flower but instead placed the importance on the feeling that they really wanted to project to their customers.

Arabian equine logo design created for an equine ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind company logo design tailored to illustrate the unique physical traits of the Arabian kind of equines. By having an unique head form and higher tail carriage, the Arabian is one of the most immediately recognizable equine lineages in the whole world.

Las Coffee shop logo style a little dining establishment, style includes a modified manuscript typeface which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, style contains a modified manuscript typeface which hovers above a group of luxuriant lines and also dots.

Logo style for a software application programmer the layout attributes and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in quite a few cases the meaning behind a logo is just as important as how it brands the business it stands for.

Progress logo design produced for a Secaucus interior designer, design function a series of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Secaucus interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, coordinates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, space planning, site assessments, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V and A in middle of words advanced have actually been customized to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Secaucus logo design assignment was carried out for a leadership consultant that helps business leaders to become more effective at managing people, expectations, and productivity.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was ready for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a place to sell off their pre-owned products to other sports enthusiasts. I tailored their Secaucus logo design dsign with an illustration that seizes the attention of traffic and projects an image that evokes the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo style has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really developed for an Secaucus area farm it was in reality created for an investments broker, and this company logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make a brand mark that projected assurance, effectiveness, and wealth.
Logo design created for using an indicator for the dining establishment (Brewgrrs), it is an ornate script font style that is reminiscent of a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the proprietor to produce a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very easy to read from over a block away.