South Plainfield Logo Design

Virtually every new South Plainfield company understands that they require a logo, however few entrepreneurs entirely grasp the crucial role their organization logo can perform in their financial success, or the reason that one business logo performs better than another. A logo design has a critical and lasting impact on the financial success of a business, choose the right one and it can make the door swing and cash register ring, choose the wrong one and it will be an obstacle and an impediment for the life of a company. The logos presented in the ImageCo portfolio help South Plainfield businesses prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos do not demand deliberation, they can be realized in just a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and equally emotive at every size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design must be timeless and will feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bike developed for a South Plainfield coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening in an old part of town and really wanted to project an old-fashioned vibe without appearing as uninteresting or low energy. I fulfilled both of these jobs via designing a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo design with a microscope slide as well as germs made for South Plainfield clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and outcomes of diseases, mainly the branch of medicine which deals with the clinical evaluation of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recollect where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be extremely literal with a design and to a point, this design approaches the company it serves rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more attention grabbing and more memorable.

logo style with a jumping eco-friendly frog designed for a household enjoyable center in South Plainfield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to feature a few springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a route, a stream, and also a tree - made for South Plainfield travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field because travel photographers tend not to shoot places or things but rather convey emotional journeys by means of the pictures they capture. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon initial view, which I think is quintessential of most good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I made an effort to do something the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  South Plainfield logo but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 South Plainfield logo design with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, while he liked the concept, really did not care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his scorn for this specific kind of sea bird.

When I turn a concept over to a client I urge them to discuss it with colleagues and family members as well as with other people that they don’t actually know so as to get unprejudiced assessments on the worthiness of a concept. Fortunately, he discussed it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to create their business logo understand how essential a logo design is for their business so they are way more invested in the result. Every logo design project has it’s allotment of obstacles, but the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for South Plainfield publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it is the most vital part of a published book because it is ordinarily the primary thing a person views in the bookstore. Concerning a publishing company, it’s the optimal opportunity that they will likely ever get to advertise their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many instances 1 of the items individuals tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service located in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a spirit of airline flight and it was surely a winner.

 South Plainfield logo style used for advertising and marketing and a tag style for Vintage Instance features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be much older cases. For this brand concept I sought to come up with a logo that provided a fluid old-fashioned feel to it and could easily be used for everything from a web page to a label on brand new cases that seemed like they were from another generation.

Logo design created for an orthodontist in South Plainfield, style consist of an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging and difficult logo design jobs considering that it seems that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to company marketing, if restaurants approached their advertising in the exact same way dental practices do every one of their company logos would be a picture trying to explain something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo features 4 personalities startled in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate exactly how people ought to think or feel they don’t understand the purpose of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself will never have the likelihood to be comprehended.

Logo layout created for a hair layout studio including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which conveyed a sense of simplicity and elegance for their new hair studio. I created a concept that did not go the obvious direction of making just a stylized orchid but alternatively designed a business logo that implied an orchid in the pattern of a swirl featured in to the letter O in the name and by putting emphasis on the concept using the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a logo design is generally the wrong course and in this case, the design ended up not being about the flower but alternately laid the main focus on the perception that they really wanted to transmit to their customers.

Arabian steed logo design developed for an equine ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind brand concept fashioned to manifest the unique physical traits of the Arabian type of equines. By having an identifiable head form and high tail posture, the Arabian is one of the very most immediately identifiable horse types in the world.

Las Cafe logo layout a small restaurant, layout includes a modified manuscript font which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, design consists of a modified script typeface which floats above a team of luxuriant lines and dots.

Logo style for a software program designer the design features as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in quite a few cases the meaning behind a company logo is equally as important as how it brands the organization it represents.

Advance logo style produced for a South Plainfield interior designer, layout feature a collection of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South Plainfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, collaborates, and oversees such projects. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location examinations, programming, investigation, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words progressed have actually been customized to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This South Plainfield logo design assignment was performed for a leadership advisor that aids business professionals to become more effective at handling people, expectations, and productivity.

A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a place to market their used goods to other sports enthusiasts. I tailored their South Plainfield logo dsign utilizing a graphic which captures the interest of traffic and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really designed for an South Plainfield regional farm it was really created for a commodities broker, and this company logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce an identity that projects trust, effectiveness, and luxury.
Logo designed for using a sign for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the proprietor to develop a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.