Summit Logo Design

Every new Summit company knows they require a logo, yet few new business owners entirely recognize the key role their logo design will make in their success, or the reason that one logo design performs far better than another. A company logo has an instant and long term impact on the financial success of a company, pick the correct one and it can make the door swing and phone ring, select the incorrect one and it can be an obstacle and a hindrance for the longevity of a business. The logos presented in the ImageCo portfolio help Summit businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t require deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and equally emotive at any size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a company logo should be ageless and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bike created for a Summit coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening up in an older part of the community and wanted to project a nostalgic vibe without appearing as boring or low energy. I accomplished the two tasks by means of developing a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo layout with a microscope slide and also germs created for Summit clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and outcomes of diseases, mainly the field of healthcare which works with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Generally I try not to be extremely literal with a design and to a degree, this design approaches the company it represents quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more interest grabbing and a lot more meaningful.

logo design with a leaping environment-friendly frog created for a household fun center in Summit.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to incorporate a few springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a hill, a trail, a stream, and a tree - made for Summit travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t shoot locations or things but rather convey emotional journeys through the images they capture. The idea behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I made an effort to do something very similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Summit logo but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Summit logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I really relish and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the client, while he liked the concept, didn’t care for my choice of birds. This guy seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular kind of sea bird.

When I turn a design over to a client I urge all of them to talk about it with friends and colleagues and family members as well as with people that they don’t even know so as to get honest judgements on the worthiness of a concept. Fortunately, he shared it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a weird animal in the design world because the people that have a tendency to hire an expert to design their logo recognize how vital a logo is for their organization so they are much more vested in the outcome. Every logo job has it’s portion of hurdles, however the biggest challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Summit book publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, yet it is the most necessary part of a published book given that it is usually the first thing a person sees in the bookstore. Concerning a publisher, it’s the opportunity they will likely ever have to publicize their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many occurrences 1 of the traits people tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service located in LA and although I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a good sense of flight and it was certainly a victory.

 Summit logo design used for marketing and also a tag design for Vintage Instance features an old font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that appeared to be much older cases. For this brand design I attempted to come up with a logo that had a fluid old-fashioned feel to it and could easily be used for anything from a website to an insignia on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in Summit, layout include an arc with lines converging via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo design jobs considering that it seems that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to small business marketing, if restaurants approached their branding in the exact same way dental practitioners do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo design features 4 characters surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe specifically how people ought to think or feel they don’t understand the mission of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the opportunity to be understood.

Logo layout created for a hair style workshop featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that projected a feeling of ease and connection for their new hair studio. I created a concept which did not go the obvious path of making merely a stylized orchid but rather designed a logo which suggested an orchid in the pattern of a swirl incorporated into the letter O in the title and by putting emphasis on the logo design using the figure of a hummingbird floating above the logo design itself. The obvious path in designing a business logo is frequently the wrong route and in this case, the design ended up not being about the orchid but alternately laid the importance on the emotion that they wanted to project to their clients.

Arabian equine logo layout created for an equine cattle ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed an original custom logo concept styled to display the unique physical traits of the Arabian type of horses. With a different head form and high tail carriage, the Arabian is one of the highly easily recognizable horse breeds in the entire world.

Las Cafe logo style a little dining establishment, style contains a changed manuscript font which hovers over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, style contains a modified script font style which hovers above a group of luxuriant lines and dots.

Logo design for a software programmer the style attributes and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in quite a few cases the symbolism supporting a business logo is equally as important as how it serves the enterprise it stands for.

Advance logo style developed for a Summit indoor designer, style attribute a series of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Summit interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, collaborates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, location inspections, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V as well as A in center of words progressed have been changed to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Summit logo design job was completed for a management specialist that enables business leaders to become more effective at handling people, expectations, and profitability.

A logo design including a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was ready for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a spot to sell their used goods to other sports enthusiasts. I designed their Summit logo dsign using a graphic which garners the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really produced for an Summit area farm it was actually created for a commodities broker, and this particular trademark was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make a image that projected self-assurance, effectiveness, and opulence.
Logo design created for making use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to develop a business logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.