Toms River Logo Design

Nearly every new Toms River company knows they are in need of a logo, however few new business owners thoroughly are aware of the crucial role their business logo will perform in their success, or why one logo performs better than another. A logo design has an immediate and lasting impact on the prosperity of a company, choose the correct one and it can make the door swing and cash register ring, choose the wrong one and it will be an obstacle and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Toms River companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not demand deliberation, they can be grasped in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will be legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be lasting and will feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bike developed for a Toms River coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening up in an older section of town and really wanted to cast a nostalgic atmosphere without appearing as monotonous or low energy. I accomplished each of the jobs by means of creating a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and bacteria created for Toms River clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the root causes and effects of diseases, especially the field of medicine which works with the laboratory evaluation of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more attention grabbing and a lot more memorable.

logo style with a jumping green frog created for a family members fun facility in Toms River.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to include a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a path, a stream, and also a tree - made for Toms River travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche sector because travel photographers don’t shoot locations or things but rather communicate emotional journeys through the photos they record. The idea behind this logo concept was to use negative space to convey more than what was visible upon first glance, which I think is representative of most professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be communicated with just words. I made an effort to do something much the same to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Toms River logo design but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 Toms River logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I honestly relish and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my customer, even though he loved the concept, really did not care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this specific kind of sea bird.

When I turn a design over to a client I urge them to discuss it with colleagues and family as well as with folks that they don’t actually know so as to get neutral viewpoints on the benefit of a concept. Fortunately, he shared it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a strange creature in the design world because the people that are inclined to hire a professional to create their logo design understand how important a logo design is for their organization so they are much more invested in the final result. Every logo job has it’s share of obstacles, but the most significant challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Toms River publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it is the most essential part of a printed book because it is usually the very first thing a person sees in the bookstore. With respect to a publishing company, it’s the opportunity they will likely ever have to spotlight their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many instances 1 of the items consumers often tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service located in LA and although I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a good sense of air travel and it was undoubtedly a success.

 Toms River logo layout made use of for advertising and marketing and a tag design for Vintage Situation includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which seemed to be vintage cases. For this logo concept I sought to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for everything from a web page to a label on brand new cases that seemed like they were from another generation.

Logo design produced for an orthodontist in Toms River, design consist of an arc with lines intersecting via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo design jobs because it seems that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to company branding, if restaurants approached their advertising in the very same way dental practices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo features 4 personalities staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize exactly how individuals ought to think or feel they don’t understand the objective of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that explains itself will never have the chance to be understood.

Logo style created for a hair style studio featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that projected an atmosphere of simplicity and elegance for their new hair salon. I came up with a design which didn’t go the obvious route of designing just a stylized orchid but alternatively crafted a business logo that suggested a flower in the formation of a swirl integrated in to the letter O in the name and by putting attention on the concept using the figure of a hummingbird hovering over the logo itself. The obvious path in designing a business logo is usually the wrong course and in this case, the design ended up not being about the orchid but instead put the emphasis on the emotion that they wanted to transmit to their patrons.

Arabian horse logo layout created for a horse cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind brand concept styled to illustrate the unique physical traits of the Arabian breed of horses. By having a distinctive head form and very high tail posture, the Arabian is one of the most quite easily identifiable horse lineages in the entire world.

Las Cafe logo design a tiny restaurant, design consists of a changed manuscript font style which hovers above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, layout consists of a customized script typeface which hovers above a group of luxuriant lines as well as dots.

Logo layout for a software program programmer the layout functions as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in quite a few cases the substance supporting a company logo is equally as important as how it brands the enterprise it stands for.

Evolve logo design developed for a Toms River indoor developer, style function a series of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Toms River interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, coordinates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, location evaluations, programming, investigation, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words progressed have actually been modified to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Toms River logo design project was carried out for a leadership consultant that assists business leaders to become more effective at overseeing people, expectations, and profitability.

A logo layout featuring an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their pre-owned goods to other sports enthusiasts. I tailored their Toms River logo design dsign using an illustration which garners the attention of traffic and projects an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually developed for an Toms River area farm it was in reality created for a commodities broker, and this logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design a image that projects self-assurance, financial success, and prosperity.
Logo design developed for using a sign for the dining establishment (Brewgrrs), it is an ornate script font that is reminiscent of a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to create a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.