Trenton Logo Design

Each and every new Trenton company knows they require a logo, however few entrepreneurs fully comprehend the essential role their logo can make in their success, or exactly why one logo works more effectively than another. A business logo has an immediate and long term effect on the success of a business, select the right one and it will make the door swing and phone ring, select the incorrect one and it will be an obstacle and a hindrance for the longevity of a business. The logos included in the ImageCo portfolio help Trenton companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be comprehended in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo needs to be ageless and should feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bike created for a Trenton coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually launching in an older section of the city and wished to project an old-fashioned atmosphere without coming across as stodgy or low energy. I achieved both tasks by creating a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and bacteria made for Trenton medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and effects of diseases, especially the branch of healthcare which works with the laboratory assessment of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more attention grabbing and a lot more unforgettable.

logo layout with a jumping eco-friendly frog designed for a household enjoyable facility in Trenton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, and a tree - created for Trenton travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers tend not to shoot places or things but rather convey emotional journeys through the photos they record. The idea behind this logo concept was to make use of negative space to communicate more than what was visible upon initial view, which I think is representative of most professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I made an effort to do something comparable to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Trenton logo design but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Trenton logo layout with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I truly savor and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the client, while he loved the concept, didn’t care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his aversion for this specific variety of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and colleagues and family as well as with other people that they don’t even know so as to get unprejudiced opinions on the value of a design. Fortunately, he discussed it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a weird animal in the design world given that the people that have a tendency to hire a professional to create their logo design realize how crucial a logo design is for their business so they are much more vested in the result. Every logo job possesses it’s share of difficulties, however the most significant challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Trenton publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it is the most critical part of a published book given that it is usually the very first thing a person views in the bookstore. For a publisher, it’s the optimal opportunity they will likely ever get to promote their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many instances one of the items folks often tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline located in LA and although I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of air travel and it was surely a victory.

 Trenton logo layout used for marketing as well as a tag layout for Vintage Situation features an antiquated font design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which appeared to be vintage cases. For this custom logo concept I sought to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for anything from a website to a label on brand new cases that looked like they were from a different generation.

Logo design developed for an orthodontist in Trenton, layout include an arc with lines intersecting through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo design jobs considering that it appears that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to company branding, if restaurants approached their advertising in the same way dentists do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo includes 4 personalities staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate specifically how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that explains itself won’t have the likelihood to be understood.

Logo layout created for a hair layout workshop including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which related an atmosphere of relaxation and elegance for their new hair studio. I came up with a concept that did not go the obvious direction of crafting merely a stylized orchid but instead crafted a logo that suggested a flower in the pattern of a swirl blended in to the letter O in the name and by placing attention on the concept along with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a logo design is more often than not the wrong path and in this case, the design ended up not being about the flower but instead placed the emphasis on the emotion that they really wanted to project to their patrons.

Arabian horse logo style produced for a horse cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logo design fashioned to exemplify the unique physical traits of the Arabian kind of equines. By having a distinctive head form and high tail posture, the Arabian is one of the highly immediately recognizable equine breeds in the whole world.

Las Coffee shop logo style a tiny dining establishment, layout contains a changed script font style which hovers above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, design consists of a changed script font which floats above a team of elaborate lines and dots.

Logo layout for a software programmer the design functions as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in quite a few cases the significance supporting a logo is just as important as how it brands the enterprise it represents.

Progress logo design produced for a Trenton indoor designer, layout feature a collection of red circles that converge and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Trenton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, site evaluations, programming, investigation, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word progressed have been modified to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Trenton logo design job was carried out for a management advisor that enables business leaders to develop into more effective at managing people, expectations, and productivity.

A logo style including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was ready for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a location to sell their pre-owned equipment to other sports enthusiasts. I created their Trenton logo design dsign along with an image that captures the interest of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really produced for an Trenton regional farm it was actually designed for a products broker, and this logo design was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make a graphic that projected trust, success, and wealth.
Logo made for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the business owner to create a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.