Voorhees, New Jersey Logo Design

Each and every new Voorhees business knows they require a logo, yet few entrepreneurs thoroughly comprehend the key role their logo will perform in their financial success, or exactly why one business logo functions more effectively than another. A logo has an instant and long-term effect on the success of a business, select the right one and it will make the door swing and cash register ring, choose the incorrect one and it will be a barrier and a hindrance for the life of a company.

The logos featured in the ImageCo portfolio help Voorhees, New Jersey companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs do not demand consideration, they can be understood in just a glimpse.
  2. Scalability: from labels to signboards a scalable logo design will stay legible and equally emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo design needs to be timeless and should feel as relevant today, tomorrow, and 20 years from today.
Retro logo layout of a bicycle developed for a Voorhees, New Jersey coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were opening up in an old part of town and wished to project an old-fashioned tone without appearing as uninteresting or low energy. I fulfilled each of the jobs by creating a company logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo design with a microscopic lense slide and bacteria developed for Voorhees, New Jersey clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and effects of diseases, mainly the branch of healthcare that works with the clinical assessment of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be overly literal with a design and to a point, this specific design approaches the company it represents quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more interest grabbing and even more memorable.

logo style with a leaping environment-friendly frog designed for a family enjoyable center in Voorhees, New Jersey.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to include a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a route, a stream, as well as a tree - designed for Voorhees, New Jersey travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector because travel photographers tend not to shoot locations or things but rather convey emotional journeys by means of the images they capture. The thought behind this logo composition was to use negative space to project more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I made an effort to do something comparable to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Voorhees logo but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Voorhees logo layout with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I genuinely enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my client, even though he liked the concept, really did not care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this specific variety of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with friends and colleagues and family as well as with other people that they don’t actually know so as to get unprejudiced assessments on the worthiness of a design. Fortunately, he shared it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world because the people that have a tendency to hire an expert to create their logo design realize how vital a logo is for their business so they are much more vested in the final result. Every logo project has it’s share of obstacles, however the greatest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Voorhees, New Jersey book author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it is the most critical part of a printed book because it is usually the very first thing a person views in the book shop. With respect to a publishing company, it’s the absolute best opportunity they will ever have to publicize their product and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many cases one of the items consumers tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company located in LA and while I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of air travel and it was undoubtedly a victory.

 Voorhees logo style made use of for advertising and also a label style for Vintage Instance features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that looked to be antique cases. For this custom logo concept I tried to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for anything from a web site to an insignia on brand new cases that looked like they were from a different generation.

Logo design produced for an orthodontist in Voorhees, New Jersey, design consist of an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo jobs due to the fact that it appears that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to company branding, if dining establishments approached their branding in the same way dental offices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo includes 4 personalities startled in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate specifically how individuals ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself will never have the opportunity to be understood.

Logo design produced for a hair style studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which related a sense of serenity and class for their new hair salon. I came up with a concept which didn’t go the obvious path of designing merely a stylized orchid but rather designed a logo design which suggested an orchid in the formation of a swirl blended into the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a logo is oftentimes the wrong direction and in this case, the design ended up not being about the flower but instead laid the emphasis on the feeling that they really wanted to project to their patrons.

Arabian horse logo style produced for a horse ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct brand design styled to epitomize the unique physical traits of the Arabian type of horses. By having a different head shape and very high tail carriage, the Arabian is one of the most quite easily recognizable equine lineages in the world.

Las Coffee shop logo style a tiny restaurant, layout contains a changed manuscript font style which hovers above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, layout includes a customized script font style which floats above a group of elaborate lines as well as dots.

Logo style for a software program developer the style attributes as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in many cases the meaning supporting a company logo is just as important as how it brands the enterprise it stands for.

Evolve logo layout produced for a Voorhees, New Jersey interior developer, layout function a collection of red circles that intersect and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Voorhees, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, collaborates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, site evaluations, programming, study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V as well as A in middle of words progressed have been customized to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Voorhees, New Jersey logo design project was done for a leadership consultant that assists business leaders to become more efficient at handling people, expectations, and profitability.
A logo style featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was ready for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a spot to market their previously owned goods to other sports enthusiasts. I designed their Voorhees logo design dsign utilizing an illustration that garners the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really composed for an Voorhees, New Jersey area farm it was in reality created for an investments broker, and this trademark was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to design a graphic that projects self-confidence, financial success, and opulence.

 Voorhees Logo design for a nonprofit, Transforming Point Solutions - the logo layout function for outwardly encountering arrowhead as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to discover any concept that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where exactly the target is. Fortunately, in this particular instance, I nailed a bullseye with the very first try.

Logo created for using an indication for the restaurant (Brewgrrs), it is a luxuriant script font style that is similar to a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the proprietor to design a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.