West Orange Logo Design

Nearly every new West Orange organization knows they are in need of a logo, but few new business owners thoroughly comprehend the essential role their logo design will take in their success, or the reason that one logo functions more effectively than another. A logo design has a critical and long-term influence on the success of a business, pick the correct one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and an impediment for the life span of an organization. The logos presented in the ImageCo portfolio help West Orange businesses prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be realized in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be lasting and will feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bicycle produced for a West Orange coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening up in an older section of the town and really wanted to visualize a retro vibe without coming across as stodgy or low energy. I fulfilled both tasks via creating a symbol concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo layout with a microscope slide as well as germs created for West Orange clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the root causes and outcomes of diseases, mainly the branch of healthcare that works with the clinical examination of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall where I was able to integrate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be excessively literal with a concept and to a point, this design approaches the company it serves fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and more unforgettable.

logo style with a leaping green frog made for a family fun facility in West Orange.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a path, a stream, as well as a tree - designed for West Orange traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche area due to the fact that travel photographers don’t capture places or things but instead project emotional journeys by means of the images they record. The thought behind this logo design was to use negative space to convey more than what was visible upon first view, which I think is representative of most professional photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I attempted to do something much the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  West Orange logo but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 West Orange logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I genuinely relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my customer, while he liked the concept, didn’t care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this specific kind of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and family as well as with people that they don’t actually know so as to get honest opinions on the value of a concept. Fortunately, he shared it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a weird creature in the design world given that the people that tend to hire an expert to design their logo design understand how crucial a logo design is for their company so they are way more invested in the end result. Every logo design job has it’s share of hurdles, however the greatest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, design for West Orange book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it really is the most crucial part of a published book given that it is ordinarily the first thing a person views in the bookstore. Concerning a publishing company, it’s the most ideal opportunity that they will ever get to publicize their brand and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many occurrences 1 of the aspects folks often tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline situated in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of air travel and it was definitely a success.

 West Orange logo style utilized for advertising and also a tag design for Vintage Instance includes an old font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be older cases. For this brand design I tried to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for anything from a web page to an insignia on brand new cases that seemed like they were from another generation.

Logo developed for an orthodontist in West Orange, layout include an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo projects considering that it appears that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to small business advertising, if restaurants approached their branding in the exact same way dental professionals do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo includes 4 personalities staggered in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain how individuals should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the likelihood to be comprehended.

Logo style produced for a hair style workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that projected an atmosphere of simplicity and class for their new hair salon. I came up with a concept which didn’t go the obvious route of crafting just a stylized orchid but alternatively delivered a business logo that suggested a flower in the pattern of a swirl integrated in to the letter O in the name and by placing emphasis on the logo design using the figure of a hummingbird hovering over the image itself. The obvious path in designing a business logo is usually the incorrect route and in this case, the design ended up not being about the flower but alternately laid the importance on the perception that they really wanted to forecast to their customers.

Arabian equine logo style produced for a horse cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original company logo concept customized to display the unique physical traits of the Arabian kind of equines. With a different head shape and very high tail posture, the Arabian is one of the very most easily identifiable equine lineages in the entire world.

Las Cafe logo design a little dining establishment, design includes a changed script typeface which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, style contains a changed script font style which floats above a team of elaborate lines and also dots.

Logo style for a software designer the style features and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in many cases the significance behind a business logo is equally as important as how it serves the enterprise it stands for.

Advance logo layout developed for a West Orange indoor developer, design feature a series of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Orange interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, coordinates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, location assessments, programming, research, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in center of the word advanced have actually been modified to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Orange logo design assignment was carried out for a leadership advisor that enables business professionals to become more effective at overseeing people, expectations, and productivity.

A logo layout including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was primed for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a location to sell off their used equipment to other sports enthusiasts. I created their West Orange logo dsign with an illustration which grabs the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really designed for an West Orange regional farm it was really devised for a products broker, and this particular logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make a image that projects confidence, effectiveness, and wealth.
Logo created for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script font style that is evocative a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the proprietor to produce a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.