West Orange, New Jersey Logo Design

Each and every new West Orange business knows they need a logo, however few entrepreneurs fully grasp the crucial role their organization’s logo can play in their financial success, or precisely why one logo design functions far better than another. A company logo has an immediate and long-term effect on the prosperity of a company, choose the correct one and it can make the door swing and cash register ring, go with the wrong one and it will be a barrier and an impediment for the longevity of an organization.

The logos presented in the ImageCo portfolio help West Orange, New Jersey businesses succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos do not require contemplation, they can be comprehended in just a look.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a business logo needs to be timeless and will feel as relevant today, tomorrow, and twenty years from now.
Retro logo layout of a bike developed for a West Orange, New Jersey coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening up in an old section of the community and hoped to visualize a vintage feel without coming across as uninteresting or low energy. I fulfilled the two tasks via developing a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo design with a microscope slide and also germs developed for West Orange, New Jersey medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the root causes and effects of diseases, mainly the branch of medicine which works with the laboratory examination of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it represents quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and more meaningful.

logo design with a leaping green frog designed for a household fun facility in West Orange, New Jersey.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for physicians, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to include a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, as well as a tree - developed for West Orange, New Jersey traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers don’t capture places or things but instead reveal emotional journeys through the pictures they capture. The thought behind this logo concept was to use negative space to communicate more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I made an effort to do something similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  West Orange logo but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 West Orange logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously relish and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my client, while he loved the concept, really did not care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this particular kind of sea bird.

When I turn a concept over to a client I encourage them to discuss it with colleagues and family members as well as with folks that they don’t even know so as to get unbiased judgements on the benefit of a design. Fortunately, he discussed it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world because the people that tend to hire an expert to create their logo recognize how essential a logo design is for their organization so they are much more vested in the end result. Every logo job has it’s allotment of difficulties, but the greatest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for West Orange, New Jersey book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it is the most essential part of a printed book due to the fact that it is ordinarily the very first thing a person views in the bookstore. Concerning a publisher, it’s the optimal opportunity that they will likely ever have to publicize their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many instances one of the things folks tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a feeling of airline flight and it was definitely a victory.

 West Orange logo design utilized for advertising and marketing as well as a label layout for Vintage Instance includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which seemed to be antique cases. For this business logo design I tried to come up with a logo that had a fluid nostalgic feel to it and could easily be used for anything from a website to an insignia on brand new cases that appeared like they were from another era.

Logo produced for an orthodontist in West Orange, New Jersey, style consist of an arc with lines converging via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo design projects because it appears that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to company marketing, if restaurants approached their advertising in the very same way dentists do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo design includes 4 personalities staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize precisely how individuals ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that explains itself will never have the opportunity to be understood.

Logo style produced for a hair style workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that related a spirit of tranquility and class for their new hair studio. I came up with a design that did not go the obvious direction of creating simply a stylized orchid but rather delivered a logo that suggested an orchid in the formation of a swirl blended in to the letter O in the name and by putting emphasis on the concept with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a logo is frequently the incorrect direction and in this case, the design ended up not being about the orchid but instead laid the focus on the feeling that they wanted to forecast to their clients.

Arabian steed logo design developed for an equine cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct business logo design customized to embody the unique physical traits of the Arabian kind of horses. With an identifiable head shape and high tail carriage, the Arabian is one of the very most immediately identifiable horse lineages in the entire world.

Las Coffee shop logo style a small restaurant, style contains a changed script typeface which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, style consists of a changed manuscript font style which floats over a team of ornate lines as well as dots.

Logo style for a software designer the design attributes as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However it represented something to the owner of the company and in quite a few cases the symbolism behind a logo is equally as important as how it brands the company it represents.

Advance logo style produced for a West Orange, New Jersey indoor developer, style feature a series of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Orange, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, area planning, location evaluations, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and A in center of words progressed have actually been changed to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Orange, New Jersey logo design assignment was completed for a leadership specialist that helps business leaders to become more efficient at supervising people, expectations, and profitability.
A logo style featuring a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market was primed for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a location to sell their used goods to other sports enthusiasts. I designed their West Orange logo design dsign with an illustration which captures the attention of traffic and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually composed for an West Orange, New Jersey area farm it was in reality designed for an investments broker, and this creative logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate a brand mark that projected trust, financial success, and wealth.

 West Orange Logo design for a nonprofit, Turning Point Solutions - the logo layout attribute for outwardly dealing with arrowhead as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where exactly the target is. Luckily, in this particular case, I hit a bullseye with the 1st try.

Logo design made for making use of an indication for the restaurant (Brewgrrs), it is an ornate script font style that is reminiscent of a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the proprietor to develop a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.