West Orange, New Jersey Logo Design

Each and every new West Orange business understands that they are in need of a logo, however few new business owners thoroughly grasp the key role their company logo will take in their becoming successful, or exactly why one logo design performs far better than another. A business logo has an immediate and sustaining influence on the financial success of a company, pick the right one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and an impediment for the life span of an organization.

The logos presented in the ImageCo portfolio help West Orange, New Jersey companies succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos don’t require consideration, they can be grasped in merely a glance.
  2. Scalability: from labels to billboards a scalable logo will be legible and equally emotive at every scale.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo design needs to be enduring and should feel as relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bicycle created for a West Orange, New Jersey coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening in an older part of the community and wanted to visualize an old-fashioned atmosphere without coming across as monotonous or low energy. I achieved both of these tasks by means of developing a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo style with a microscopic lense slide and bacteria made for West Orange, New Jersey clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and effects of diseases, mainly the field of healthcare that works with the clinical assessment of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Usually I try not to be extremely literal with a concept and to a point, this specific design approaches the company it serves quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and even more meaningful.

logo layout with a leaping eco-friendly frog developed for a family fun facility in West Orange, New Jersey.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to integrate a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, and a tree - created for West Orange, New Jersey traveling digital photographer.

Travel Don't Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche sector because travel photographers tend not to shoot places or things but rather reveal emotional journeys through the photos they capture. The idea behind this logo concept was to use negative space to convey more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I tried to do something similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable ¬†West Orange logo but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 West Orange logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I honestly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my client, even though he liked the concept, really did not care for my choice of birds. This guy seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this specific breed of sea bird.

When I turn a design over to a customer I urge them to share it with friends and family as well as with people that they don’t actually know so as to get unbiased opinions on the benefit of a design. Fortunately, he talked about it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a weird creature in the design world because the people that have a tendency to hire an expert to create their business logo recognize how vital a logo is for their business so they are way more invested in the result. Every logo design project possesses it’s allotment of challenges, however the greatest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for West Orange, New Jersey publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it really is the most crucial part of a printed book due to the fact that it is in most cases the very first thing a person views in the book shop. With respect to a publisher, it’s the opportunity they will ever have to promote their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many instances 1 of the traits people usually tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a spirit of air travel and it was definitely a victory.

 West Orange logo layout made use of for advertising and marketing as well as a label design for Vintage Case includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be much older cases. For this brand concept I sought to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for everything from a web site to a label on brand new cases that seemed like they were from another era.

Logo produced for an orthodontist in West Orange, New Jersey, design consist of an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo design jobs considering that it appears that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to company marketing, if dining establishments approached their branding in the very same way dental offices do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo design features 4 personalities surprised in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo which conveyed that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain precisely how individuals should think or feel they don’t understand the mission of a logo. If you have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the likelihood to be comprehended.

Logo layout created for a hair layout workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which related a spirit of contentment and elegance for their new hair salon. I created a design which did not go the obvious route of creating merely a stylized orchid but rather created a logo that suggested a flower in the pattern of a swirl featured into the letter O in the name and by placing attention on the concept with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a business logo is oftentimes the incorrect course and in this case, the design ended up not being about the flower but alternately laid the attention on the perception that they really wanted to project to their customers.

Arabian equine logo design created for a steed ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created an original organization logo design styled to epitomize the unique physical traits of the Arabian pedigree of equines. By having an unique head form and high tail carriage, the Arabian is one of the very most easily identifiable equine breeds in the whole world.

Las Coffee shop logo style a small dining establishment, layout contains a customized script font style which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, design contains a customized script font style which hovers over a team of luxuriant lines and dots.

Logo design for a software programmer the design attributes and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in many cases the symbolism supporting a logo design is equally as important as how it brands the business it represents.

Progress logo design created for a West Orange, New Jersey interior developer, design attribute a collection of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Orange, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, coordinates, and manages such ventures. Interior design is a multifaceted occupation that includes conceptual development, area planning, site inspections, programming, investigation, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and A in middle of the word advanced have been customized to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This West Orange, New Jersey logo design project was completed for a management advisor that aids business professionals to become more successful at supervising people, expectations, and profitability.

A logo style featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly realized the market was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a place to sell off their previously owned products to other sports enthusiasts.
I created their West Orange business logo dsign using an illustration that captures the attention of vehicles and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.

Logo design MQ farms, this logo style has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually developed for an West Orange, New Jersey area farm it was in reality designed for an investments broker, and this particular brand was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design a image that projects self-confidence, financial success, and luxury.

 West Orange Logo design for a nonprofit, Turning Factor Solutions - the logo style function for outwardly facing arrow and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where the target is. Fortunately, in this particular instance, I hit a bullseye with the very first go.

Logo design made for using an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is similar to a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to produce a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.