Westfield, New Jersey Logo Design

Every new Westfield company understands that they require a logo, however few entrepreneurs entirely understand the key role their company logo can perform in their becoming successful, or precisely why one logo design performs better than another. A company logo has a critical and long term influence on the growth of a business, go with the right one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the longevity of a business.

The logos featured in the ImageCo portfolio help Westfield, New Jersey businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logo designs do not demand contemplation, they can be grasped in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and equally emotive at any size.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo must be lasting and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo layout of a bike developed for a Westfield, New Jersey coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were launching in an old section of town and wanted to visualize a nostalgic vibe without appearing as boring or low energy. I accomplished both of these tasks by creating a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo layout with a microscope slide as well as bacteria created for Westfield, New Jersey clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and outcomes of diseases, mainly the field of healthcare that deals with the clinical evaluation of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more interest grabbing and much more unforgettable.

logo layout with a leaping environment-friendly frog created for a family fun facility in Westfield, New Jersey.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a group of birds, a mountain, a trail, a stream, and a tree - made for Westfield, New Jersey travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture places or things but instead communicate emotional experiences by means of the images they record. The thought behind this logo concept was to utilize negative space to communicate more than what was visible upon first view, which I think is quintessential of most professional photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I tried to do something much the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Westfield logo design but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 Westfield logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly savor and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my customer, while he liked the concept, didn’t care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this specific type of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with friends and family members as well as with folks that they don’t actually know so as to get impartial judgements on the worthiness of a design. Fortunately, he shared it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world because the people that are inclined to hire a professional to design their logo realize how crucial a logo is for their business so they are way more vested in the outcome. Every logo job has it’s share of hurdles, however the largest challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Westfield, New Jersey publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it really is the most necessary part of a published book due to the fact that it is ordinarily the first thing a person sees in the book shop. Regarding a publisher, it’s the opportunity that they will ever get to publicize their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many instances 1 of the traits folks tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline situated in LA and although I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a spirit of flight and it was undoubtedly a winner.

 Westfield logo layout made use of for marketing as well as a tag style for Vintage Situation includes an old font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be vintage cases. For this business logo design I strove to come up with a logo that offered a fluid old style feel to it and could easily be utilized for anything from a web site to an insignia on brand new cases that seemed like they were from a different generation.

Logo produced for an orthodontist in Westfield, New Jersey, layout consist of an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo design projects due to the fact that it seems that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to business branding, if restaurants approached their advertising in the very same way dentists do every one of their company logos would be a picture explaining something they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo includes 4 characters surprised in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate exactly how people should think or feel they don’t understand the objective of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself won’t have the opportunity to be understood.

Logo style developed for a hair layout workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that conveyed a feeling of simplicity and elegance for their new hair salon. I created a concept that did not go the obvious direction of creating simply a stylized orchid but alternatively delivered a logo which implied an orchid in the formation of a swirl incorporated in to the letter O in the title and by placing attention on the concept along with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a company logo is frequently the wrong route and in this case, the design ended up not being about the orchid but alternately laid the importance on the feeling that they really wanted to transmit to their clients.

Arabian equine logo style created for an equine ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique organization logo concept fashioned to symbolize the unique physical traits of the Arabian kind of equines. With a different head shape and high tail posture, the Arabian is one of the highly immediately recognizable horse breeds in the whole world.

Las Coffee shop logo style a small restaurant, style includes a changed manuscript typeface which floats above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, layout consists of a modified manuscript font style which hovers above a team of luxuriant lines as well as dots.

Logo layout for a software programmer the design attributes and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in quite a few cases the significance supporting a logo is equally as important as how it brands the enterprise it stands for.

Progress logo design produced for a Westfield, New Jersey indoor developer, layout function a series of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Westfield, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, coordinates, and oversees such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, location assessments, programming, research, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in center of the word advanced have been modified to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Westfield, New Jersey logo design assignment was performed for a management consultant that helps business leaders to become more efficient at managing people, expectations, and productivity.
A logo style including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly knew the market place was ready for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a place to sell off their used equipment to other sports enthusiasts. I designed their Westfield logo dsign along with a graphic which pulls in the interest of traffic and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really created for an Westfield, New Jersey area farm it was actually designed for a commodities broker, and this particular company logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make an identity that projected assurance, financial success, and opulence.

 Westfield Logo design for a nonprofit, Turning Point Solutions - the logo style attribute for outwardly dealing with arrowhead and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where exactly the target is. Luckily, in this particular case, I struck a bullseye with the very first try.

Logo developed for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font that is similar to a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the proprietor to develop a business logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.