Westfield, New Jersey Logo Design

Nearly every new Westfield business understands that they are in need of a logo, but few new business owners entirely are aware of the key role their logo can take in their becoming successful, or precisely why one logo performs better than another. A business logo has an instant and long-term effect on the success of a company, go with the right one and it will make the door swing and cash register ring, choose the wrong one and it can be a barrier and an impediment for the life of an organization.

The logos presented in the ImageCo portfolio help Westfield, New Jersey businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs don’t demand contemplation, they can be realized in just a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and equally emotive at any scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo design should be ageless and will feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bike produced for a Westfield, New Jersey coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually launching in an old section of the city and wanted to cast a nostalgic vibe without appearing as stodgy or low energy. I fulfilled both tasks by means of designing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo style with a microscope slide and germs made for Westfield, New Jersey clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and effects of diseases, mainly the branch of medicine that deals with the clinical examination of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more focus grabbing and a lot more meaningful.

logo layout with a leaping environment-friendly frog designed for a family members enjoyable facility in Westfield, New Jersey.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a route, a stream, and also a tree - created for Westfield, New Jersey travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector because travel photographers don’t capture locations or things but instead convey emotional experiences by means of the images they capture. The thought behind this logo design was to use negative space to convey more than what was visible upon first view, which I think is quintessential of most good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I attempted to do something very similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Westfield logo but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Westfield logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really relish and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the client, while he liked the concept, didn’t care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this specific kind of sea bird.

When I turn a concept over to a customer I urge them to share it with colleagues and family members as well as with people that they don’t even know so as to get impartial point of views on the value of a concept. Fortunately, he discussed it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a strange creature in the design world because the people that have a tendency to hire an expert to design their business logo realize how important a logo design is for their company so they are much more vested in the final result. Every logo design project has it’s share of hurdles, however the biggest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Westfield, New Jersey book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it is the most important part of a printed book considering that it is ordinarily the initial thing a person sees in the book shop. For a publishing company, it’s the most ideal opportunity they will likely ever get to publicize their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many occurrences 1 of the aspects individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline situated in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a feeling of flight and it was definitely a winner.

 Westfield logo style made use of for advertising and a label design for Vintage Situation features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which seemed to be much older cases. For this logo concept I tried to come up with a logo that offered a fluid retro feel to it and could be utilized for everything from a web site to an insignia on brand new cases that seemed like they were from another era.

Logo design created for an orthodontist in Westfield, New Jersey, design include an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo design projects considering that it appears that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to small business advertising, if restaurants approached their advertising in the very same way dentists do every one of their logos would be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dental logos because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo includes 4 characters surprised in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize precisely how individuals ought to think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that describes itself will never have the opportunity to be comprehended.

Logo layout created for a hair design workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that related a spirit of relaxation and class for their new hair studio. I created a design which didn’t go the obvious path of making merely a stylized orchid but rather delivered a logo design which implied a flower in the formation of a swirl blended in to the letter O in the title and by putting emphasis on the concept using the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a company logo is usually the wrong path and in this case, the design ended up not being about the orchid but alternately placed the importance on the feeling that they really wanted to project to their patrons.

Arabian equine logo layout created for an equine cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique creative logo concept tailored to display the unique physical traits of the Arabian pedigree of equines. With an identifiable head form and higher tail carriage, the Arabian is one of the most quite easily identifiable equine types in the entire world.

Las Cafe logo layout a little restaurant, design consists of a customized script font style which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, design includes a changed script typeface which floats over a group of luxuriant lines and dots.

Logo design for a software application designer the style attributes and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in quite a few cases the symbolism supporting a business logo is equally as important as how it serves the company it stands for.

Progress logo design developed for a Westfield, New Jersey indoor developer, design function a collection of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Westfield, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, collaborates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, location evaluations, programming, investigation, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and also A in center of words advanced have actually been changed to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Westfield, New Jersey logo design project was undertaken for a management coach that aids business professionals to develop into more efficient at overseeing people, expectations, and profitability.
A logo layout featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was primed for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a location to sell off their previously owned goods to other sports enthusiasts. I tailored their Westfield business logo dsign along with a graphic that garners the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo style has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really composed for an Westfield, New Jersey area farm it was in reality devised for an investments broker, and this particular business logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to design a graphic that projects assurance, financial success, and affluence.

 Westfield Logo design for a not-for-profit, Turning Factor Solutions - the logo layout attribute for externally facing arrow and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where exactly the target is. Luckily, in this case, I struck a bullseye with the very first shot.

Logo made for using a sign for the restaurant (Brewgrrs), it is an ornate manuscript font style that is evocative a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the proprietor to produce a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.