Westfield Logo Design

Nearly every new Westfield venture realizes that they require a logo, however few new business owners fully grasp the vital role their business logo will perform in their success, or exactly why one logo works better than another. A company logo has an instant and long term effect on the financial success of a company, go with the right one and it can make the door swing and cash register ring, choose the wrong one and it will be a barrier and a hindrance for the life of a business. The logos featured in the ImageCo portfolio help Westfield businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and equally emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo should be timeless and should feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bike created for a Westfield coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening up in an older part of the city and really wanted to visualize a retro atmosphere without coming across as monotonous or low energy. I achieved each of the jobs by designing a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo style with a microscope slide as well as germs made for Westfield medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and effects of diseases, mainly the field of medicine which deals with the clinical evaluation of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it represents rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more focus grabbing and a lot more unforgettable.

logo design with a leaping green frog designed for a family members fun facility in Westfield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to feature a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a trail, a stream, and also a tree - developed for Westfield traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche speciality because travel photographers don’t capture places or things but instead reveal emotional experiences by means of the images they capture. The thought behind this logo design was to make use of negative space to convey more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I tried to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Westfield logo but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Westfield logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I really enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my customer, while he loved the concept, didn’t care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this particular breed of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and family as well as with folks that they don’t even know so as to get unprejudiced judgements on the worthiness of a concept. Fortunately, he talked about it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world because the people that tend to hire a professional to create their business logo recognize how important a logo design is for their organization so they are way more vested in the final result. Every logo job has it’s allotment of hurdles, however the most significant challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Westfield publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it really is the most vital part of a printed book because it is in most cases the very first thing a person sees in the bookstore. Concerning a publisher, it’s the opportunity they will ever have to advertise their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many cases one of the things individuals often tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline based in LA and while I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a good sense of airline flight and it was surely a success.

 Westfield logo layout used for marketing and a tag style for Vintage Instance features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be vintage cases. For this custom logo concept I attempted to come up with a logo that offered a fluid nostalgic feel to it and could be utilized for everything from a website to an insignia on brand new cases that appeared like they were from a different point in time.

Logo developed for an orthodontist in Westfield, style include an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo design jobs due to the fact that it seems that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to business advertising, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their logos would be a picture trying to explain anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo features 4 characters staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate specifically how people ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself will never have the likelihood to be understood.

Logo style produced for a hair design studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which communicated a spirit of tranquility and class for their new hair studio. I created a concept which didn’t go the obvious route of making just a stylized orchid but instead delivered a logo which suggested an orchid in the pattern of a swirl featured in to the letter O in the name and by placing attention on the concept with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a business logo is frequently the incorrect course and in this case, the design ended up not being about the flower but instead laid the importance on the emotion that they wanted to transmit to their patrons.

Arabian horse logo style produced for an equine cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original organization logo concept styled to display the unique physical traits of the Arabian breed of equines. By having an identifiable head shape and high tail carriage, the Arabian is one of the most easily recognizable equine breeds in the world.

Las Cafe logo style a small dining establishment, design includes a customized manuscript font style which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, layout consists of a customized script font which floats over a group of ornate lines as well as dots.

Logo layout for a software program programmer the style functions and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in many cases the significance supporting a logo is equally as important as how it brands the organization it represents.

Develop logo design developed for a Westfield interior designer, layout feature a collection of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Westfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, coordinates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, space planning, site assessments, programming, study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and A in center of the word advanced have been changed to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Westfield logo design assignment was performed for a leadership specialist that helps business professionals to develop into more successful at handling people, expectations, and profitability.

A logo design including a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market was prepared for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a spot to market their secondhand items to other sports enthusiasts. I tailored their Westfield logo design dsign along with an illustration which garners the attention of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really designed for an Westfield area farm it was actually developed for a products broker, and this particular creative logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to create a graphic that projected self-confidence, success, and prosperity.
Logo design designed for making use of a sign for the dining establishment (Brewgrrs), it is an ornate script font style that is reminiscent of a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the owner to produce a logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.