Williamstown Logo Design

Virtually every new Williamstown venture knows they require a logo, yet few entrepreneurs thoroughly understand the vital role their logo will perform in their financial success, or why one logo functions better than another. A company logo has an instant and long term impact on the prosperity of a business, select the correct one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the life span of an organization. The logos included in the ImageCo portfolio help Williamstown businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be understood in just a look.
  2. Scalability: from business cards to billboards a scalable logo will be legible and equally emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo must be ageless and will feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bicycle developed for a Williamstown coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening in an older part of the town and wanted to visualize an old-fashioned tone without coming across as monotonous or low energy. I fulfilled both jobs by designing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscope slide and germs designed for Williamstown clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and outcomes of diseases, especially the field of healthcare which works with the laboratory examination of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more attention grabbing and much more unforgettable.

logo style with a jumping green frog designed for a family enjoyable center in Williamstown.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a hill, a route, a stream, and a tree - designed for Williamstown travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to capture locations or things but instead reveal emotional journeys by means of the images they record. The idea behind this logo design was to use negative space to project more than what was visible upon first view, which I think is representative of almost all good photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I made an effort to do something the same to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Williamstown logo design but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Williamstown logo style with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I honestly enjoy and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my client, while he liked the concept, really did not care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his hatred for this particular breed of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and colleagues and family as well as with folks that they don’t actually know so as to get objective point of views on the value of a design. Fortunately, he talked about it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world because the people that tend to hire a professional to create their business logo comprehend how crucial a logo is for their organization so they are much more vested in the end result. Every logo project has it’s share of obstacles, however the most significant challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Williamstown book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it is the most vital part of a published book since it is in most cases the initial thing a person views in the book store. With respect to a publishing company, it’s the absolute best opportunity they will likely ever get to promote their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many occurrences one of the things consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of flight and it was undoubtedly a success.

 Williamstown logo layout made use of for advertising and a label design for Vintage Case features an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which seemed to be vintage cases. For this logo design I strove to come up with a logo that had a fluid old-fashioned feel to it and could be used for everything from a website to an insignia on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in Williamstown, layout include an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo design jobs due to the fact that it appears that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to small business advertising, if restaurants approached their branding in the exact same way dental practices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental business logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo design includes 4 personalities staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize precisely how individuals should think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself will never have the chance to be understood.

Logo style developed for a hair style studio featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that carried a spirit of contentment and connection for their new hair salon. I came up with a concept that did not go the obvious direction of making merely a stylized orchid but instead crafted a business logo which suggested a flower in the formation of a swirl blended into the letter O in the name and by placing emphasis on the concept using the figure of a hummingbird hovering over the logo itself. The obvious path in creating a logo is oftentimes the wrong route and in this case, the design ended up not being about the flower but instead laid the attention on the feeling that they really wanted to project to their clients.

Arabian horse logo design created for an equine cattle ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct logotype design fashioned to display the unique physical traits of the Arabian type of equines. By having an unique head form and higher tail posture, the Arabian is one of the very most easily identifiable equine types in the entire world.

Las Cafe logo layout a tiny dining establishment, style consists of a changed manuscript font which hovers above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design includes a modified script font style which hovers above a team of elaborate lines and also dots.

Logo design for a software application developer the style attributes and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in quite a few cases the substance supporting a company logo is equally as important as how it brands the organization it represents.

Progress logo design developed for a Williamstown interior developer, design feature a series of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Williamstown interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, collaborates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, site examinations, programming, research study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words advanced have actually been customized to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Williamstown logo design assignment was done for a management specialist that enables business professionals to develop into more successful at managing people, expectations, and productivity.

A logo style including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was ready for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a spot to sell their pre-owned goods to other sports enthusiasts. I created their Williamstown business logo dsign along with an image that grabs the attention of traffic and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo layout has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really created for an Williamstown regional farm it was actually devised for a products broker, and this particular business logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make a graphic that projects esteem, effectiveness, and affluence.
Logo developed for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the proprietor to develop a business logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.