Wyckoff Logo Design

Each and every new Wyckoff company realizes that they need a logo, yet few new business owners fully understand the vital role their logo design will take in their becoming successful, or the reason that one logo design works far better than another. A logo has an immediate and long-term effect on the prosperity of a business, go with the correct one and it can make the door swing and phone ring, select the wrong one and it can be a barrier and a hindrance for the longevity of a business. The logos included in the ImageCo portfolio help Wyckoff businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos do not require contemplation, they can be understood in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and equally emotive at every size.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a business logo must be ageless and should feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bike produced for a Wyckoff coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening up in an old section of the community and really wanted to project a vintage atmosphere without coming across as monotonous or low energy. I accomplished both of these jobs by developing a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and also bacteria created for Wyckoff clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and outcomes of diseases, mainly the branch of medicine which deals with the laboratory assessment of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more attention grabbing and much more unforgettable.

logo style with a jumping environment-friendly frog made for a family members enjoyable facility in Wyckoff.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to include a some springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a path, a stream, as well as a tree - made for Wyckoff travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area because travel photographers tend not to capture locations or things but instead project emotional journeys by means of the pictures they record. The idea behind this logo concept was to use negative space to reveal more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something much the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Wyckoff logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Wyckoff logo layout with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I genuinely enjoy and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my client, while he liked the concept, really did not care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with friends and family members as well as with people that they don’t actually know so as to get impartial judgements on the benefit of a design concept. Fortunately, he shared it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a strange animal in the design world given that the people that tend to hire a professional to create their logo understand how important a logo design is for their business so they are way more invested in the final result. Every logo design job possesses it’s share of challenges, but the most significant challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Wyckoff publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it is the most necessary part of a printed book due to the fact that it is in most cases the initial thing a person views in the book shop. Concerning a publisher, it’s the absolute best opportunity that they will ever have to advertise their label and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many instances 1 of the traits people often tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of flight and it was definitely a victory.

 Wyckoff logo design utilized for advertising and marketing and also a tag layout for Vintage Instance features an old font style design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which looked to be older cases. For this logo concept I sought to come up with a logo that provided a fluid vintage feel to it and could easily be used for anything from a web site to an insignia on brand new cases that seemed like they were from a different era.

Logo design created for an orthodontist in Wyckoff, layout include an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo projects considering that it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to business branding, if restaurants approached their advertising in the exact same way dental offices do every one of their logos would be a picture explaining anything they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dental logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo features 4 characters surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself will never have the likelihood to be comprehended.

Logo design produced for a hair style workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that communicated a sense of calmness and class for their new hair studio. I came up with a design that didn’t go the obvious course of making merely a stylized orchid but rather crafted a business logo that suggested an orchid in the pattern of a swirl integrated into the letter O in the title and by putting emphasis on the logo design with the figure of a hummingbird hovering over the image itself. The obvious path in creating a business logo is more often than not the wrong route and in this case, the design ended up not being about the orchid but alternately put the main focus on the feeling that they wanted to project to their clients.

Arabian equine logo layout created for an equine cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique custom logo concept tailored to embody the unique physical traits of the Arabian breed of horses. By having an identifiable head shape and very high tail carriage, the Arabian is one of the very most quite easily identifiable equine types in the whole world.

Las Cafe logo design a little restaurant, design includes a modified manuscript font style which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, layout consists of a customized script typeface which floats over a team of luxuriant lines as well as dots.

Logo design for a software designer the style functions and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in many cases the significance behind a logo design is equally as important as how it serves the enterprise it represents.

Evolve logo style produced for a Wyckoff interior developer, design attribute a series of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wyckoff interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, collaborates, and manages such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, site evaluations, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and A in center of the word advanced have been changed to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Wyckoff logo design assignment was undertaken for a leadership guide that helps business professionals to develop into more effective at handling people, expectations, and profitability.

A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly understood the market place was ready for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their previously owned goods to other sports enthusiasts. I tailored their Wyckoff logo design dsign with an image which garners the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo style has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually composed for an Wyckoff area farm it was really created for a commodities broker, and this company logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce a brand mark that projects self-confidence, financial success, and luxury.
Logo design designed for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate script font style that is similar to a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the owner to create a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.