Acute Care 360 ImageCo, Wyckoff, New Jersey, NJ,

ImageCo, Wyckoff, New Jersey, NJ,

Evolv Design logo designed by ImageCo, Wyckoff, New Jersey, NJ,

Red Panda Publishers logo designed by ImageCo, Wyckoff, New Jersey, NJ,

Wyckoff, New Jersey, NJ,

ImageCo, Wyckoff, New Jersey, NJ,
ImageCo, Wyckoff, New Jersey, NJ,

Mid Valley Pathology logo designed by ImageCo, Wyckoff, New Jersey, NJ,

FSA OK logo designed by ImageCo, Wyckoff, New Jersey, NJ,

Emerald Heights logo designed by ImageCo, Wyckoff, New Jersey, NJ,

Club Sapphire logo designed by ImageCo, Wyckoff, New Jersey, NJ,

Downtown Dogs logo designed by ImageCo, Wyckoff, New Jersey, NJ,

School board logo designed by ImageCo, Wyckoff, New Jersey, NJ,

Ferry Street Coffee Company logo designed by ImageCo, Wyckoff, New Jersey, NJ,

Stoney Forensic logo designed by ImageCo, Wyckoff, New Jersey, NJ,

Smart kernels logo designed by ImageCo, Wyckoff, New Jersey, NJ,

STRATEGIES ON SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design company offers a money back guarantee try to remember that they simply cannot reimburse the time you commit which is eminently more precious than your money is.

PORTFOLIO

Some designers talk a good game but in the end a design agency can only be judged by the quality of their portfolio, if the work in their design portfolio doesn’t feature real life examples odds are they will not be able to produce a premium logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s objective is to mirror your personal vision for your company. If a designer is not focused on actualizing your vision, the thing they are actually focused on is how soon they will get paid.

Wyckoff LOGO DESIGN​

For over 20 years ImageCo has been helping start ups and entrepreneurs cultivate notable brands. We have done brand identity design work for mechanics, universities, heart surgeons, party planners, cafes, retailers, and virtually every other kind of business you can think of. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be employed as an electric sign. Because of our sign first method our identity designs can, and have been utilized in everything from fashion labels to neon signs. Our sign first approach ensures that our logos are equally successful whether they are used in television commercials or web apps, they are consistently identifiable, understood, and always remembered no matter of scale or use.

American Made ★ Design

The one difference which seriously sets ImageCo apart from other design agencies that you may have stumbled upon in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are enlisted to perform, we perform ourselves. No matter the type of design project we take on, logo, web page, trade show exhibition, or electric sign, we do not, and never will job out our customer’s projects to 3rd parties located outside the USA. Whenever you phone us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a go-between that increases the price of your design project and determines the terms of how my customers and I do business.

ASPECTS OF A GREAT LOGO DESIGN

Nearly every new Wyckoff company realizes that they need a logo, but few start-ups fully comprehend the essential role their logo design will perform in their success, or the reason that one logo functions far better than another. A company logo has an immediate and long term impact on the success of a business, choose the correct one and it can make the door swing and cash register ring, select the incorrect one and it can be a barrier and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Wyckoff companies succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not require contemplation, they can be grasped in merely a glance.
  2. Scalability: from clothing labels to store signs a scalable logo design will stay legible and just as emotive at virtually any scale.
  3. Versatility: logos which work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or company they brand.
  5. Relevance: a logo should be enduring and will feel equally relevant today, tomorrow, and twenty years from today.

understand your brand

Brand – It’s both a verb as well as a noun, it’s an identifying mark and also the act of marking something so that it could be recognized, its foundation originates from the brand branded onto animals. Today a brand indicates basically anything with a motive, regardless of whether it be earnings or government agencies, a brand is an intrinsic aspect of defining the worth of something in the customer’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are all from the very same family, the difference being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition aimed at a target market, it’s objective is to develop a mental image that the target market will likely connect to.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When someone states the names Lamborghini or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and brand image is what makes people buy those brands. Brand image is why people buy most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you look back at the origin of a lot of branding companies you’ll find that they are often re-branded advertising and marketing agencies. When someone claims they are in advertising and marketing most individuals will likely have a preconceived notion about the type of work they do anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that specializes in a kind of visual design that helps form the image of a business, a product or a business. Brand identity designers create logo designs, sign designs, packaging, as well as collateral products such as business cards, stationery, and pamphlets. Some visual designers also design websites and also software interfaces. The important role of a brand identity designer is to create the visual cues as well as a psychological tone with the objective of affecting activities, outcomes and also understandings.

select logos & signs

Retro logo style of a bicycle produced for a Wyckoff coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening in an old section of the area and wanted to project a retro feel without appearing as boring or low energy. I fulfilled both jobs via creating a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and also bacteria made for Wyckoff clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and consequences of diseases, mainly the branch of medicine that works with the clinical examination of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Usually I try not to be extremely literal with a concept and to a point, this specific design approaches the company it represents rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more interest grabbing and a lot more unforgettable.

logo design with a leaping environment-friendly frog designed for a family members enjoyable facility in Wyckoff.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to integrate a couple springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, and a tree - designed for Wyckoff travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area because travel photographers don’t shoot places or things but instead project emotional experiences through the images they record. The idea behind this logo design was to make use of negative space to project more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be communicated with just words. I attempted to do something much the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Wyckoff logo but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Wyckoff logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I really savor and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my customer, even though he loved the concept, didn’t care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this particular type of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with friends and family members as well as with individuals that they don’t even know so as to get unprejudiced opinions on the merit of a concept. Fortunately, he talked about it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a weird creature in the design world given that the people that have a tendency to hire a professional to create their logo design realize how important a logo design is for their business so they are much more vested in the outcome. Every logo project possesses it’s portion of hurdles, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Wyckoff book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it is the most critical part of a published book because it is often the very first thing a person sees in the book store. With respect to a publisher, it’s the absolute best opportunity that they will ever get to advertise their label and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many occurrences 1 of the traits people often tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service based in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of airline flight and it was undoubtedly a success.

 Wyckoff logo layout made use of for advertising and also a label style for Vintage Situation features an old font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that seemed to be vintage cases. For this custom logo design I attempted to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that looked like they were from a different era.

Logo design developed for an orthodontist in Wyckoff, style include an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo projects considering that it appears that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to small business advertising, if restaurants approached their advertising in the very same way dental offices do every one of their company logos would be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo design features 4 personalities surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize how people should think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the chance to be understood.

Logo layout produced for a Wyckoff hair layout studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which related a feeling of relaxation and elegance for their new hair salon. I created a concept that didn’t go the obvious direction of designing merely a stylized orchid but alternatively crafted a company logo which suggested an orchid in the formation of a swirl featured in to the letter O in the title and by putting emphasis on the logo design along with the figure of a hummingbird floating over the logo itself. The obvious path in creating a company logo is frequently the wrong course and in this case, the design ended up not being about the flower but instead laid the importance on the perception that they really wanted to transmit to their customers.

Arabian steed logo layout created for a steed ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique organization logo concept fashioned to illustrate the unique physical traits of the Arabian kind of equines. With an identifiable head form and high tail posture, the Arabian is one of the most immediately recognizable equine breeds in the whole world.

Las Cafe, A Wyckoff Coffee shop logo layout a tiny dining establishment, style contains a customized manuscript typeface which hovers over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, design consists of a modified manuscript font style which floats above a group of ornate lines and dots.

Logo style for a software program programmer the layout attributes and iconic Wyckoff component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in quite a few cases the symbolism behind a company logo is equally as important as how it serves the organization it represents.

Progress logo style developed for a Wyckoffinterior developer, layout feature a series of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wyckoff interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, coordinates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, area planning, site inspections, programming, study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions in Wyckoff, the characters for letter V as well as A in center of the word progressed have been modified to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Wyckoff logo design project was completed for a leadership consultant that helps business leaders to develop into more efficient at managing people, expectations, and productivity.

A Wyckoff business logo design including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly understood the market place was ready for an outdoor sporting store that functions as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a location to market their pre-owned products to other sports enthusiasts.

I designed their Wyckoff logo design design utilizing an image that garners the attention of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.

Logo style MQ ranches, this Wyckoff company logo layout has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really composed for an Wyckoff area farm it was actually devised for a products broker, and this trademark was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create an identity that projects confidence, financial success, and luxury.

 Wyckoff Logo design for a nonprofit, Turning Point Solutions - the logo style feature for externally facing arrowhead as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where the target is. Thankfully, in this instance, I hit a bullseye with the first shot.

Logo developed for using an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a famous Wyckoff sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to create a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Wyckoff, New Jersey, NJ,
Logo designed by ImageCo, Wyckoff, New Jersey, NJ,
Logo designed by ImageCo, Wyckoff, New Jersey, NJ,
Logo designed by ImageCo, Wyckoff, New Jersey, NJ,
Electrical sign design for Wyckoff restaurnat designed by Wyckoff Sign Company
Wyckoff logo design and brand identity design for Wyckoff businesses
Logo designed by ImageCo, Wyckoff, New Jersey, NJ,
Logo designed by ImageCo, Wyckoff, New Jersey, NJ,
Logo designed by ImageCo, Wyckoff, New Jersey, NJ,
Logo designed by ImageCo, Wyckoff, New Jersey, NJ,
Logo designed by ImageCo, Wyckoff, New Jersey, NJ,

Logo designed by ImageCo, Wyckoff, New Jersey, NJ,

Logo designed by ImageCo, Wyckoff, New Jersey, NJ,

Logo designed by ImageCo, Wyckoff, New Jersey, NJ,

Logo designed by ImageCo, Wyckoff, New Jersey, NJ,

Logo designed by ImageCo, Wyckoff, New Jersey, NJ,
Logo designed by ImageCo, Wyckoff, New Jersey, NJ,
Logo designed by ImageCo, Wyckoff, New Jersey, NJ,
Logo designed by ImageCo, Wyckoff, New Jersey, NJ,
Logo designed by ImageCo, Wyckoff, New Jersey, NJ,
Logo designed by ImageCo, Wyckoff, New Jersey, NJ,
Logo designed by ImageCo, Wyckoff, New Jersey, NJ,
Logo designed by ImageCo, Wyckoff, New Jersey, NJ,
Logo designed by ImageCo, Wyckoff, New Jersey, NJ,
Logo designed by ImageCo, Wyckoff, New Jersey, NJ,