New Mexico Logo Design

Every new New Mexico organization understands that they require a logo, yet few new business owners thoroughly realize the vital role their company logo can play in their success, or the reason that one logo design works far better than another. A logo design has an instant and lasting impact on the financial success of a company, select the correct one and it can make the door swing and cash register ring, choose the incorrect one and it will be a barrier and an impediment for the longevity of an organization.

The logos presented in the ImageCo portfolio help New Mexico companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logo designs don’t require contemplation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and just as emotive at any size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo should be lasting and should feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle produced for a New Mexico coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company

This budding coffee roaster and coffee bar were actually opening up in an old part of the town and wished to visualize a retro vibe without coming across as stodgy or low energy. I fulfilled both tasks by means of creating a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo layout with a microscopic lense slide and germs designed for New Mexico clinical center.

Mid-Valley Pathology | Logo Design Project

Pathology is the science that analyzes the root causes and effects of diseases, mainly the field of healthcare which deals with the laboratory examination of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Normally I try not to be excessively literal with a design and to a point, this specific design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more attention grabbing and much more meaningful.

logo style with a jumping eco-friendly frog created for a household fun facility in New Mexico.

Cool Springs | Retail Branding Project

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to integrate a handful of springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a trail, a stream, and a tree - made for New Mexico traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t shoot locations or things but instead convey emotional experiences through the pictures they capture. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I attempted to do something very similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  New Mexico logo design but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 New Mexico logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design Project

The bulk of business logo design jobs that I take on I honestly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my client, even though he liked the concept, really did not care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this particular kind of sea bird.

When I turn a design over to a client I urge them to share it with colleagues and family members as well as with individuals that they don’t even know so as to get neutral judgements on the merit of a design. Fortunately, he discussed it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a strange creature in the design world given that the people that are inclined to hire an expert to create their business logo recognize how crucial a logo design is for their business so they are much more invested in the outcome. Every logo project has it’s share of difficulties, however the biggest obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for New Mexico book author

Red Panda Publishers | Logo Design Project

The book spine is a cramped piece of real estate to work with, but it is the most critical part of a published book considering that it is usually the primary thing a person sees in the book shop. With regard to a publisher, it’s the best opportunity that they will likely ever have to advertise their label and get their logo design in front of the individuals that buy actual books. This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design Project

Airlines arrive and depart however it looks like that in many instances 1 of the aspects people often tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a feeling of flight and it was surely a winner.

 New Mexico logo design utilized for marketing as well as a tag style for Vintage Situation features an old-fashioned font style layout.

Vintage Case | Logo Design Project

Vintage case focused in brand-new cases for music instruments, that seemed to be vintage cases. For this custom logo concept I strove to come up with a logo that possessed a fluid nostalgic feel to it and could be used for everything from a web page to an insignia on brand new cases that appeared like they were from a different point in time.

Logo design developed for an orthodontist in New Mexico, style consist of an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design Project

Dental business logos can easily be one of the most challenging and difficult logo design jobs because it appears that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business branding, if restaurants approached their advertising in the same way dental offices do every one of their logos would be a picture explaining anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry. I actually really love doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on. Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.
William McNally logo made for a household nonprofit, the logo design features 4 personalities startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design Project

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to project. The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate specifically how people should think or feel they don’t understand the objective of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself won’t have the chance to be comprehended.
Logo design developed for a hair style workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that carried a sense of peace and connection for their new hair studio. I came up with a design that did not go the obvious direction of making simply a stylized orchid but rather crafted a company logo which implied a flower in the formation of a swirl featured in to the letter O in the title and by placing attention on the concept using the figure of a hummingbird floating above the image itself. The obvious path in designing a business logo is frequently the wrong path and in this case, the design ended up not being about the flower but alternately put the focus on the emotion that they really wanted to project to their customers.
Arabian steed logo style produced for an equine cattle ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design Project

ImageCo crafted an original company logo concept styled to exemplify the unique physical traits of the Arabian breed of equines. With a different head form and high tail carriage, the Arabian is one of the very most immediately recognizable equine types in the whole world.
Las Coffee shop logo design a tiny dining establishment, layout includes a changed script font style which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design Project

Las Cafe logo design a small restaurant, style consists of a modified script typeface which hovers over a group of ornate lines and dots.

Logo style for a software programmer the style attributes and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design Project

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in many cases the substance behind a business logo is equally as important as how it brands the business it represents.

Advance logo design created for a New Mexico indoor developer, layout function a collection of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design Project

Evolv Design is a New Mexico interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, collaborates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, space planning, site evaluations, programming, investigation, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in center of the word advanced have actually been changed to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This New Mexico logo design assignment was done for a leadership guide that enables business leaders to develop into more efficient at supervising people, expectations, and productivity.
A logo layout including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a location to sell off their used equipment to other sports enthusiasts.

I created their New Mexico logo design design using a graphic which garners the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.

Logo design MQ farms, this logo layout has a field included right into the letter Q.

MQ Farms | Logo Design

The MQ farms company logo concept wasn’t actually composed for an New Mexico regional farm it was really designed for an investments broker, and this particular trademark was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create a brand mark that projects assurance, financial success, and wealth.

 New Mexico Logo design for a not-for-profit, Transforming Point Solutions - the logo style function for outwardly encountering arrow and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where the target is. Thankfully, in this particular instance, I nailed a bullseye with the 1st go.

Logo designed for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is evocative a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Branding

I have crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the proprietor to create a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.