Acute Care 360 ImageCo, Albuquerque, New Mexico, NM,

ImageCo, Albuquerque, New Mexico, NM,

Evolv Design logo designed by ImageCo, Albuquerque, New Mexico, NM,

Red Panda Publishers logo designed by ImageCo, Albuquerque, New Mexico, NM,

Albuquerque, New Mexico, NM,

ImageCo, Albuquerque, New Mexico, NM,
ImageCo, Albuquerque, New Mexico, NM,

Mid Valley Pathology logo designed by ImageCo, Albuquerque, New Mexico, NM,

FSA OK logo designed by ImageCo, Albuquerque, New Mexico, NM,

Emerald Heights logo designed by ImageCo, Albuquerque, New Mexico, NM,

Club Sapphire logo designed by ImageCo, Albuquerque, New Mexico, NM,

Downtown Dogs logo designed by ImageCo, Albuquerque, New Mexico, NM,

School board logo designed by ImageCo, Albuquerque, New Mexico, NM,

Ferry Street Coffee Company logo designed by ImageCo, Albuquerque, New Mexico, NM,

Stoney Forensic logo designed by ImageCo, Albuquerque, New Mexico, NM,

Smart kernels logo designed by ImageCo, Albuquerque, New Mexico, NM,

POINTERS FOR SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design firm offers a money back guarantee try to bear in mind that they simply cannot refund the time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many designers talk a good game but in the end a design firm can only be determined from the quality of their portfolio, if the work in their design portfolio does not feature real life examples chances are they will never be able to deliver a top quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s goal is to mirror your personal vision for your business. If a designer is not focused on realizing your vision, the thing they are actually focused on is how fast they can get paid.

Albuquerque LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs develop unforgettable brands. We’ve performed branding work for farmers, universities, diamond miners, party planners, coffee shops, retailers, and virtually every other kind of business concern you can think of. What makes ImageCo different compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every design as though it will be used as an electric sign. As a result of our sign first approach our logo designs can, and have been used in everything from garment labels to billboards. Our sign first method ensures that our logos are equally effective whether they are used in television commercials or web apps, they are consistently identifiable, comprehended, and remembered no matter of scale or use.

American Made ★ Design

The thing which seriously sets ImageCo apart from many of the design firms that you may have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are contracted to perform, we do ourselves. Regardless of the kind of project we undertake, logo design, web page, trade show display, or commercial sign, we do not, and never will farm-out our client’s work to organizations located outside the USA. When you call us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a go-between that marks up the price of your project and determines the conditions of how you and I conduct business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

It’s likely that every new Albuquerque company understands that they need a logo, however few new business owners thoroughly comprehend the crucial role their business logo can make in their financial success, or exactly why one logo performs more effectively than another. A logo has a critical and sustaining influence on the viability of a company, choose the correct one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and a hindrance for the life of a company. The logos featured in the ImageCo portfolio help Albuquerque companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs do not need scrutiny, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos which function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or organization they represent.
  5. Relevance: a company logo should be ageless and should feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It is a verb as well as a noun, it is an identifying mark and the act of noting something to make sure that it can be recognized, its genesis comes from the brand branded onto livestock. These days a brand signifies practically anything with an objective, regardless of whether it be profit or government agencies, a brand is an inherent aspect of defining the value of a specific thing in the public’s mind.

Branding – Is kind of like advertising and marketing’s attractive cousin, they are all from the same family, the difference being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest directed at a target audience, it’s goal is to produce a mental image that the target market will connect to.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When someone says the brand names Lamborghini or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and that is what makes people purchase those brands. Brand image is why individuals identify with specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you look back at the origin of a lot of branding agencies you’ll discover that they are often re-branded marketing firms. When somebody says they are in marketing most people will likely have a preconceived notion about what they do. But when somebody states “I’m in branding”… it just sounds much more impressive, perhaps it’s since the majority of people don’t recognize what it suggests to be in branding so it comes off as mysterious and even sexy.

Brand Identity – Is a comprehensive term that explains the visual elements of a product or business that affect understandings. This mainly includes the name, the logo design, the packaging, the colors used yet can also consist of audio, lights, texture, signs, really anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that concentrates on a type of visual design that helps shape the image of a firm, a product or a company. Brand identity designers produce logo designs, sign designs, packaging, as well as collateral products such as cards, stationery, as well as brochures. Some visual designers also build sites as well as user interfaces. The necessary role of a brand identity designer is to create the visual cues and also an emotional tone with the goal of affecting activities, end results and perceptions.

Featured logos & signs

Retro logo design of a bike produced for a Albuquerque coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening in an older section of town and wanted to cast a retro atmosphere without appearing as monotonous or low energy. I fulfilled both of these tasks by means of creating a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo layout with a microscope slide and also bacteria designed for Albuquerque clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the root causes and consequences of diseases, mainly the branch of healthcare which works with the laboratory assessment of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be overly literal with a concept and to a point, this specific design approaches the company it serves quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more interest grabbing and more unforgettable.

logo design with a leaping green frog developed for a household fun center in Albuquerque.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to integrate a few springs into the design but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a route, a stream, and also a tree - designed for Albuquerque travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area due to the fact that travel photographers tend not to capture places or things but instead convey emotional experiences by means of the photos they record. The thought behind this logo composition was to make use of negative space to reveal more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I tried to do something comparable to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Albuquerque logo but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Albuquerque logo layout with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, even though he loved the concept, really did not care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this specific type of sea bird.

When I turn a concept over to a client I encourage all of them to share it with colleagues and family members as well as with people that they don’t actually know so as to get objective point of views on the benefit of a concept. Fortunately, he discussed it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world given that the people that tend to hire a professional to create their logo realize how vital a logo is for their business so they are way more vested in the end result. Every logo project possesses it’s portion of obstacles, however the most significant obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Albuquerque book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it is the most essential part of a published book because it is usually the very first thing a person sees in the book shop. Concerning a publisher, it’s the optimal opportunity that they will likely ever get to publicize their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many occurrences 1 of the things consumers often tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service situated in LA and while I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a spirit of airline flight and it was definitely a victory.

 Albuquerque logo design used for advertising and marketing as well as a tag layout for Vintage Situation features an antiquated font style style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that looked to be older cases. For this business logo concept I strove to come up with a logo that offered a fluid old style feel to it and could easily be used for anything from a website to a label on brand new cases that looked like they were from another point in time.

Logo developed for an orthodontist in Albuquerque, style include an arc with lines intersecting through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo jobs due to the fact that it appears that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to business branding, if dining establishments approached their advertising in the same way dental practitioners do every one of their logo designs would be a picture explaining something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo includes 4 personalities staggered in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain precisely how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that describes itself will never have the opportunity to be understood.

Logo design created for a Albuquerque hair style studio including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which conveyed a feeling of relaxation and connection for their new hair studio. I created a design which did not go the obvious direction of creating just a stylized orchid but rather created a logo which implied an orchid in the pattern of a swirl blended in to the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird floating above the logo itself. The obvious path in designing a company logo is oftentimes the wrong direction and in this case, the design ended up not being about the flower but instead placed the attention on the emotion that they really wanted to transmit to their customers.

Arabian horse logo layout produced for an equine ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique company logo concept customized to exemplify the unique physical traits of the Arabian breed of horses. With a different head shape and very high tail carriage, the Arabian is one of the most easily identifiable horse lineages in the whole world.

Las Cafe, A Albuquerque Coffee shop logo design a tiny dining establishment, layout consists of a customized script font which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, layout includes a customized script font style which hovers over a group of ornate lines and also dots.

Logo layout for a software designer the design attributes as well as iconic Albuquerque component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the company and in quite a few cases the symbolism behind a company logo is equally as important as how it serves the organization it stands for.

Advance logo design developed for a Albuquerqueindoor designer, style function a collection of red circles that intersect and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Albuquerque interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, coordinates, and manages such ventures. Interior design is a diverse occupation that includes conceptual development, area planning, site examinations, programming, analysis, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Albuquerque, the characters for letter V and also A in center of words advanced have been changed to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Albuquerque logo design assignment was undertaken for a management coach that enables business leaders to become more effective at supervising people, expectations, and profitability.

A Albuquerque business logo design including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a spot to market their pre-owned products to other sports enthusiasts.

I designed their Albuquerque business logo design using an illustration that pulls in the interest of traffic and projects an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.

Logo layout MQ ranches, this Albuquerque company logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually created for an Albuquerque area farm it was actually designed for a products broker, and this logo design was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to make a graphic that projects assurance, success, and opulence.

 Albuquerque Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout feature for externally dealing with arrowhead as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where exactly the target is. Luckily, in this instance, I struck a bullseye with the first shot.

Logo made for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script font that is reminiscent of a popular Albuquerque sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the business owner to produce a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Albuquerque, New Mexico, NM,
Logo designed by ImageCo, Albuquerque, New Mexico, NM,
Logo designed by ImageCo, Albuquerque, New Mexico, NM,
Logo designed by ImageCo, Albuquerque, New Mexico, NM,
Electrical sign design for Albuquerque restaurnat designed by Albuquerque Sign Business
Albuquerque logo design and brand identity design for Albuquerque commercial businesses
Logo designed by ImageCo, Albuquerque, New Mexico, NM,
Logo designed by ImageCo, Albuquerque, New Mexico, NM,
Logo designed by ImageCo, Albuquerque, New Mexico, NM,
Logo designed by ImageCo, Albuquerque, New Mexico, NM,
Logo designed by ImageCo, Albuquerque, New Mexico, NM,

Logo designed by ImageCo, Albuquerque, New Mexico, NM,

Logo designed by ImageCo, Albuquerque, New Mexico, NM,

Logo designed by ImageCo, Albuquerque, New Mexico, NM,

Logo designed by ImageCo, Albuquerque, New Mexico, NM,

Logo designed by ImageCo, Albuquerque, New Mexico, NM,
Logo designed by ImageCo, Albuquerque, New Mexico, NM,
Logo designed by ImageCo, Albuquerque, New Mexico, NM,
Logo designed by ImageCo, Albuquerque, New Mexico, NM,
Logo designed by ImageCo, Albuquerque, New Mexico, NM,
Logo designed by ImageCo, Albuquerque, New Mexico, NM,
Logo designed by ImageCo, Albuquerque, New Mexico, NM,
Logo designed by ImageCo, Albuquerque, New Mexico, NM,
Logo designed by ImageCo, Albuquerque, New Mexico, NM,
Logo designed by ImageCo, Albuquerque, New Mexico, NM,