Carlsbad, New Mexico Logo Design

Nearly every new Carlsbad business knows they are in need of a logo, but few entrepreneurs entirely recognize the essential role their logo design will play in their becoming successful, or why one logo design functions better than another. A logo design has a critical and long-term influence on the financial success of a company, choose the right one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and an impediment for the life of a business.

The logos included in the ImageCo portfolio help Carlsbad, New Mexico companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not demand scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from labels to signboards a scalable business logo will be legible and equally emotive at virtually any dimension.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a business logo should be ageless and will feel as relevant today, tomorrow, and twenty years from now.
Retro logo layout of a bicycle produced for a Carlsbad, New Mexico coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening in an old part of the town and really wanted to project a vintage atmosphere without coming across as stodgy or low energy. I accomplished the two tasks by developing a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo design with a microscope slide and bacteria made for Carlsbad, New Mexico medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and effects of diseases, especially the field of medicine which deals with the laboratory evaluation of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be overly literal with a design and to a degree, this design approaches the company it serves fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more attention grabbing and a lot more unforgettable.

logo style with a jumping eco-friendly frog developed for a household fun facility in Carlsbad, New Mexico.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for doctors, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to integrate a some springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a group of birds, a hill, a path, a stream, as well as a tree - developed for Carlsbad, New Mexico traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but instead convey emotional journeys by means of the photos they capture. The thought behind this logo design was to utilize negative space to project more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I attempted to do something comparable to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Carlsbad logo design but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Carlsbad logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I truly enjoy and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the client, while he loved the concept, didn’t care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this specific kind of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and family members as well as with individuals that they don’t even know so as to get impartial viewpoints on the worthiness of a design. Fortunately, he shared it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a weird creature in the design world given that the people that have a tendency to hire a professional to design their logo design realize how crucial a logo is for their company so they are way more invested in the result. Every logo job possesses it’s share of challenges, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Carlsbad, New Mexico publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it is the most vital part of a published book due to the fact that it is usually the initial thing a person sees in the bookstore. With respect to a publishing company, it’s the most ideal opportunity they will likely ever get to advertise their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many occurrences one of the aspects individuals tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of air travel and it was surely a success.

 Carlsbad logo design made use of for marketing as well as a tag style for Vintage Situation features an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be much older cases. For this brand design I sought to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for everything from a web page to a label on brand new cases that looked like they were from a different point in time.

Logo developed for an orthodontist in Carlsbad, New Mexico, design consist of an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo design projects considering that it appears that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to business advertising, if dining establishments approached their branding in the same way dental offices do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo includes 4 personalities surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize how individuals ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself will never have the opportunity to be comprehended.

Logo design created for a hair layout workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that related a feeling of calmness and connection for their new hair salon. I came up with a concept which did not go the obvious path of making simply a stylized orchid but rather delivered a logo design which implied an orchid in the formation of a swirl featured into the letter O in the title and by placing attention on the concept with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is generally the wrong direction and in this case, the design ended up not being about the flower but alternately laid the focus on the feeling that they wanted to forecast to their customers.

Arabian steed logo style created for an equine cattle ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original brand concept fashioned to epitomize the unique physical traits of the Arabian breed of equines. By having an unique head shape and higher tail carriage, the Arabian is one of the most immediately identifiable horse lineages in the whole world.

Las Cafe logo design a little dining establishment, layout contains a modified manuscript font which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, design includes a changed script typeface which floats over a team of luxuriant lines and dots.

Logo design for a software program designer the layout features as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in many cases the substance supporting a logo is equally as important as how it serves the enterprise it represents.

Advance logo design created for a Carlsbad, New Mexico interior developer, style feature a series of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Carlsbad, New Mexico interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, coordinates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, area planning, site examinations, programming, study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word advanced have actually been changed to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Carlsbad, New Mexico logo design project was completed for a management consultant that enables business professionals to become more effective at managing people, expectations, and profitability.
A logo style featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was primed for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a location to sell off their pre-owned equipment to other sports enthusiasts. I designed their Carlsbad logo dsign using an illustration that captures the interest of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really developed for an Carlsbad, New Mexico regional farm it was really created for a commodities broker, and this particular logo design was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate a graphic that projected trust, financial success, and luxury.

 Carlsbad Logo design for a not-for-profit, Transforming Point Solutions - the logo design function for outwardly encountering arrowhead and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where exactly the target is. Thankfully, in this particular instance, I struck a bullseye with the 1st try.

Logo design made for the use of an indicator for the restaurant (Brewgrrs), it is an ornate script font style that is similar to a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to create a business logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.