Clovis, New Mexico Logo Design

Virtually every new Clovis business realizes that they require a logo, but few new business owners entirely recognize the key role their business logo can make in their financial success, or precisely why one logo design performs more effectively than another. A logo design has a critical and long term influence on the financial success of a company, go with the right one and it will make the door swing and cash register ring, choose the incorrect one and it will be a barrier and a hindrance for the life span of a company.

The logos featured in the ImageCo portfolio help Clovis, New Mexico businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs do not require consideration, they can be grasped in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and equally emotive at any size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo should be timeless and should feel relevant today, tomorrow, and thirty years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle created for a Clovis, New Mexico coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were launching in an old part of town and hoped to project a vintage tone without appearing as boring or low energy. I fulfilled each of the tasks by designing a symbol design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscopic lense slide as well as germs made for Clovis, New Mexico clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and consequences of diseases, especially the field of healthcare which works with the laboratory examination of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be excessively literal with a concept and to a point, this design approaches the company it represents fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more interest grabbing and more unforgettable.

logo style with a leaping green frog created for a family fun facility in Clovis, New Mexico.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to incorporate a some springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a path, a stream, and also a tree - created for Clovis, New Mexico travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession because travel photographers don’t capture places or things but rather communicate emotional journeys by means of the photos they record. The idea behind this logo design was to use negative space to reveal more than what was visible upon first glance, which I think is representative of most professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I attempted to do something much the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Clovis logo but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Clovis logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I really savor and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the client, while he liked the concept, didn’t care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this particular variety of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with colleagues and family as well as with other people that they don’t even know so as to get impartial point of views on the merit of a design concept. Fortunately, he shared it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world given that the people that are inclined to hire a professional to create their logo design understand how important a logo is for their organization so they are much more vested in the end result. Every logo design job has it’s share of hurdles, but the largest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Clovis, New Mexico publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, but it is the most vital part of a published book since it is often the first thing a person sees in the bookstore. With regard to a publishing company, it’s the optimal opportunity that they will likely ever get to publicize their label and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many instances 1 of the items individuals often tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service located in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to confering a feeling of flight and it was undoubtedly a winner.

 Clovis logo design used for advertising and marketing as well as a label layout for Vintage Case features an archaic font design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that appeared to be vintage cases. For this custom logo design I sought to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for anything from a web site to a label on brand new cases that seemed like they were from a different point in time.

Logo produced for an orthodontist in Clovis, New Mexico, style consist of an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most difficult logo design projects considering that it appears that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to business branding, if dining establishments approached their advertising in the same way dental offices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually enjoy doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo features 4 characters startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain specifically how people ought to think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself will never have the opportunity to be comprehended.

Logo style created for a hair design studio featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which communicated a sense of tranquility and elegance for their new hair salon. I came up with a design which didn’t go the obvious route of creating just a stylized orchid but instead created a logo that suggested an orchid in the pattern of a swirl blended in to the letter O in the title and by placing emphasis on the logo design using the figure of a hummingbird hovering over the logo itself. The obvious path in designing a logo is oftentimes the incorrect path and in this case, the design ended up not being about the flower but alternately put the importance on the perception that they really wanted to forecast to their customers.

Arabian steed logo layout created for a horse cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a unique organization logo design tailored to manifest the unique physical traits of the Arabian pedigree of equines. With an unique head form and high tail posture, the Arabian is one of the very most quite easily recognizable horse breeds in the entire world.

Las Cafe logo style a little dining establishment, design includes a customized manuscript font which floats over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, layout contains a modified manuscript typeface which floats above a team of luxuriant lines and dots.

Logo style for a software application programmer the design features and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in many cases the significance behind a company logo is just as important as how it brands the enterprise it represents.

Develop logo layout developed for a Clovis, New Mexico indoor developer, layout attribute a series of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Clovis, New Mexico interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, collaborates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, space planning, site examinations, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and A in center of words advanced have been customized to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Clovis, New Mexico logo design assignment was carried out for a management expert that assists business leaders to become more successful at managing people, expectations, and profitability.
A logo layout including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market was ready for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a place to sell off their pre-owned equipment to other sports enthusiasts. I tailored their Clovis business logo dsign using an illustration which grabs the interest of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually composed for an Clovis, New Mexico area farm it was actually developed for an investments broker, and this particular business logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to produce a brand mark that projected trust, success, and affluence.

 Clovis Logo design for a nonprofit, Transforming Factor Solutions - the logo design function for outwardly encountering arrowhead and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of understanding where exactly the target is. Fortunately, in this particular case, I struck a bullseye with the 1st shot.

Logo designed for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to design a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very easy to read from over a block away.