Farmington, New Mexico Logo Design

Nearly every new Farmington company knows they are in need of a logo, yet few entrepreneurs fully understand the pivotal role their organization logo will make in their financial success, or why one logo performs better than another. A logo has a critical and long-term effect on the success of a company, pick the right one and it can make the door swing and phone ring, choose the incorrect one and it can be an obstacle and a hindrance for the life of a company.

The logos included in the ImageCo portfolio help Farmington, New Mexico companies prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos do not require scrutiny, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a business logo needs to be ageless and will feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike produced for a Farmington, New Mexico coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were launching in an old part of town and wanted to project a nostalgic vibe without appearing as stodgy or low energy. I fulfilled both jobs by designing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo design with a microscope slide and bacteria designed for Farmington, New Mexico medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and consequences of diseases, mainly the branch of medicine which works with the laboratory examination of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it serves fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more focus grabbing and much more meaningful.

logo style with a jumping eco-friendly frog made for a household fun center in Farmington, New Mexico.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for surgeons, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to integrate a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a route, a stream, and a tree - made for Farmington, New Mexico travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field because travel photographers don’t shoot locations or things but instead communicate emotional experiences by means of the images they capture. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I made an effort to do something similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Farmington logo but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Farmington logo layout with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I genuinely relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, even though he liked the concept, really did not care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this specific breed of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with friends and family as well as with folks that they don’t even know so as to get unbiased point of views on the benefit of a design. Fortunately, he shared it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a strange animal in the design world given that the people that have a tendency to hire a professional to create their logo design recognize how essential a logo design is for their organization so they are much more invested in the outcome. Every logo project has it’s allotment of challenges, however the greatest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Farmington, New Mexico book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it is the most crucial part of a printed book given that it is in most cases the first thing a person sees in the bookstore. For a publisher, it’s the optimal opportunity they will likely ever get to spotlight their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many occurrences one of the traits folks usually tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service located in LA and while I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to confering a good sense of flight and it was undoubtedly a success.

 Farmington logo design made use of for advertising and marketing as well as a label style for Vintage Situation includes an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which looked to be much older cases. For this brand concept I strove to come up with a logo that had a fluid old style feel to it and could be utilized for everything from a website to a label on brand new cases that looked like they were from a different point in time.

Logo design created for an orthodontist in Farmington, New Mexico, layout include an arc with lines converging through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo projects due to the fact that it appears that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to small business marketing, if dining establishments approached their advertising in the exact same way dental offices do every one of their company logos would be a picture explaining anything they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really really love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo includes 4 personalities startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate how individuals ought to think or feel they don’t understand the mission of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo layout produced for a hair layout studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that carried a spirit of calmness and class for their new hair salon. I came up with a concept which didn’t go the obvious course of designing merely a stylized orchid but rather delivered a business logo which suggested an orchid in the pattern of a swirl integrated in to the letter O in the title and by putting attention on the concept along with the figure of a hummingbird floating above the image itself. The obvious path in designing a business logo is frequently the incorrect route and in this case, the design ended up not being about the flower but instead put the main focus on the perception that they really wanted to project to their patrons.

Arabian steed logo style created for a steed ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique organization logo concept tailored to exemplify the unique physical traits of the Arabian pedigree of horses. With a distinctive head shape and high tail posture, the Arabian is one of the highly easily recognizable horse types in the entire world.

Las Coffee shop logo style a tiny dining establishment, layout contains a modified manuscript font which hovers above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, layout includes a modified script font which floats over a team of luxuriant lines as well as dots.

Logo layout for a software program designer the style attributes and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in many cases the symbolism supporting a logo design is equally as important as how it serves the organization it represents.

Evolve logo layout produced for a Farmington, New Mexico indoor developer, design feature a series of red circles that intersect as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Farmington, New Mexico interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, coordinates, and oversees such projects. Interior design is a multifaceted occupation that involves conceptual development, area planning, site assessments, programming, analysis, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word advanced have actually been changed to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Farmington, New Mexico logo design assignment was undertaken for a leadership expert that assists business professionals to become more effective at handling people, expectations, and profitability.
A logo layout featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was prepared for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a location to sell off their pre-owned products to other sports enthusiasts. I tailored their Farmington business logo dsign along with an image that garners the interest of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo style has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really composed for an Farmington, New Mexico area farm it was actually devised for an investments broker, and this particular logo design was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to make an identity that projects self-assurance, effectiveness, and luxury.

 Farmington Logo design for a nonprofit, Turning Point Solutions - the logo style feature for externally dealing with arrow and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where the target is. Fortunately, in this case, I hit a bullseye with the very first shot.

Logo created for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script font style that is reminiscent of a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to create a logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.