Acute Care 360 ImageCo, Farmington, New Mexico, NM,

ImageCo, Farmington, New Mexico, NM,

Evolv Design logo designed by ImageCo, Farmington, New Mexico, NM,

Red Panda Publishers logo designed by ImageCo, Farmington, New Mexico, NM,

Farmington, New Mexico, NM,

ImageCo, Farmington, New Mexico, NM,
ImageCo, Farmington, New Mexico, NM,

Mid Valley Pathology logo designed by ImageCo, Farmington, New Mexico, NM,

FSA OK logo designed by ImageCo, Farmington, New Mexico, NM,

Emerald Heights logo designed by ImageCo, Farmington, New Mexico, NM,

Club Sapphire logo designed by ImageCo, Farmington, New Mexico, NM,

Downtown Dogs logo designed by ImageCo, Farmington, New Mexico, NM,

School board logo designed by ImageCo, Farmington, New Mexico, NM,

Ferry Street Coffee Company logo designed by ImageCo, Farmington, New Mexico, NM,

Stoney Forensic logo designed by ImageCo, Farmington, New Mexico, NM,

Smart kernels logo designed by ImageCo, Farmington, New Mexico, NM,

POINTERS FOR IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design firm presents a money back guarantee try to keep in mind that they can’t reimburse the time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design agency can only be determined by the quality of their design work, if the work in their portfolio does not feature real world examples odds are they will never be able to produce a premium logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s objective is to reflect your unique vision for your company. If a designer is not focused on realizing your vision, the thing they are really focused on is how quickly they will get paid.

Farmington LOGO DESIGN​

For over two decades ImageCo has been helping small business owners grow notable brands. We’ve done brand identity design work for builders, schools, diamond miners, party planners, coffee roasters, retail stores, and just about every other kind of business you can imagine. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every logo design project as if it will be employed as an electrical sign. As a result of our sign first strategy our identity designs can, and have been used in everything from fashion labels to electrical signs. Our sign first method ensures that our logos are just as reliable whether they are used in TV commercials or website applications, they are consistently recognizable, comprehended, and remembered no matter of size or application.

American Made ★ Design

The thing that really sets ImageCo apart from many of the design agencies that you may have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are enlisted to perform, we do ourselves. No matter the type of design project we undertake, logo, website design, trade show exhibition, or electric sign, we do not, and never will job out our customer’s work to agencies based outside the US. When you call us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a middleman that marks up the price of your design project and determines the terms of how you and I conduct business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

It’s likely that every new Farmington organization understands that they probably need a logo, however few start ups thoroughly grasp the vital role their logo design will perform in their becoming successful, or why one business logo performs more effectively than another. A company logo has an instant and long-term influence on the viability of a business, go with the correct one and it can make the door swing and phone ring, select the wrong one and it can be an obstacle and an impediment for the life span of an organization. The logos included in the ImageCo portfolio help Farmington companies succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos don’t require deliberation, they can be understood in just a glance.
  2. Scalability: from business cards to store signs a scalable logo will be legible and equally emotive at every dimension.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or organization they brand.
  5. Relevance: a business logo should be enduring and should feel equally relevant today, tomorrow, and twenty years from today.

understand your brand

Brand – It is a verb as well as a noun, it’s an identifying mark and also the act of denoting something to make sure that it can be distinguished, its origin originates from the mark burned onto animals. Today a brand signifies pretty much anything with an intention, regardless if it be earnings or political parties, a brand is an innate aspect of defining the worth of something in the customer’s mind.

Branding – Is kind of like advertising and marketing’s attractive sister, they are each from the same family, the distinction being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest aimed at a target market, it’s goal is to develop a mental image that the target market will likely identify with.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When someone says the brand names Ferrari or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and brand image is what makes people purchase those products. Brand image is why individuals purchase most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you reflect on the beginning of the majority of branding companies you’ll discover that they are often re-branded marketing agencies. When a person states they are in marketing lots of people will likely have an idea about what they do. Yet when a person states “I am in branding”… it simply sounds much more impressive, maybe it’s since most people do not understand what it indicates to be in branding so it comes off as mysterious and even attractive.

Brand Identity – Is an inclusive term that describes the visual components of a product or agency that influence view points. This mostly includes the name, the logo design, the packaging, the different colors used but can likewise include audio, illumination, texture, signage, actually anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that specializes in a kind of visual design which helps form the perception of a business, a product or a business organization. Brand identity designers produce logo designs, signage designs, packaging, and collateral products such as cards, stationery, as well as sales brochures. Some visual designers also design web sites and also user interfaces. The crucial function of a brand identity designer is to establish the visual cues and also an emotional tone with the objective of influencing actions, results as well as perceptions.

select signs/logos

Retro logo layout of a bike produced for a Farmington coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually launching in an old section of the area and hoped to project a vintage feel without appearing as monotonous or low energy. I fulfilled both of these jobs by developing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide as well as bacteria developed for Farmington medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and outcomes of diseases, mainly the field of medicine that deals with the clinical examination of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more attention grabbing and even more unforgettable.

logo layout with a jumping green frog created for a family fun facility in Farmington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to include a couple springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo featuring a flock of birds, a hill, a trail, a stream, and also a tree - developed for Farmington travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture locations or things but instead communicate emotional experiences by means of the images they capture. The idea behind this logo concept was to make use of negative space to reveal more than what was visible upon first glance, which I think is representative of most good photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I tried to do something similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Farmington logo design but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 Farmington logo layout with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my customer, even though he liked the concept, really did not care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this specific kind of sea bird.

When I turn a design over to a customer I urge all of them to share it with colleagues and family as well as with individuals that they don’t actually know so as to get neutral opinions on the merit of a design concept. Fortunately, he discussed it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world given that the people that have a tendency to hire an expert to create their business logo comprehend how crucial a logo design is for their organization so they are much more invested in the outcome. Every logo job possesses it’s share of obstacles, however the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Farmington publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, nevertheless it is the most necessary part of a printed book since it is ordinarily the primary thing a person views in the bookstore. With regard to a publishing company, it’s the best opportunity they will likely ever have to promote their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many cases 1 of the items consumers tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a sense of air travel and it was definitely a winner.

 Farmington logo design used for marketing and also a label layout for Vintage Instance includes an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be vintage cases. For this logo design I strove to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for every thing from a web site to an insignia on brand new cases that appeared like they were from a different point in time.

Logo design created for an orthodontist in Farmington, layout consist of an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo jobs considering that it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to small business advertising, if dining establishments approached their branding in the same way dental practitioners do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo features 4 personalities surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that describes itself won’t have the chance to be comprehended.

Logo layout created for a Farmington hair layout studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which conveyed a feeling of peace and class for their new hair salon. I came up with a concept that did not go the obvious direction of designing simply a stylized orchid but alternatively delivered a business logo which suggested an orchid in the formation of a swirl featured in to the letter O in the name and by putting emphasis on the logo design using the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a logo design is in most cases the incorrect course and in this case, the design ended up not being about the orchid but instead put the attention on the emotion that they wanted to forecast to their patrons.

Arabian steed logo style developed for an equine cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind company logo design customized to exemplify the unique physical traits of the Arabian pedigree of horses. By having a distinctive head shape and very high tail posture, the Arabian is one of the highly immediately recognizable equine breeds in the whole world.

Las Cafe, A Farmington Coffee shop logo design a little dining establishment, design consists of a changed script font style which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, design contains a customized manuscript font which floats over a team of ornate lines and dots.

Logo style for a software application programmer the layout features as well as famous Farmington component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in many cases the symbolism supporting a logo is just as important as how it serves the enterprise it stands for.

Progress logo layout produced for a Farmingtoninterior designer, layout feature a series of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Farmington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, coordinates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, space planning, site evaluations, programming, research study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions in Farmington, the characters for letter V as well as A in center of words advanced have actually been modified to connect straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Farmington logo design job was done for a leadership guide that helps business leaders to develop into more successful at handling people, expectations, and productivity.

A Farmington business logo layout including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was primed for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a place to sell off their previously owned goods to other sports enthusiasts.

I designed their Farmington business logo design using an image that garners the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo style MQ farms, this Farmington company logo style has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually produced for an Farmington regional farm it was really designed for a commodities broker, and this business logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to make a graphic that projects self-confidence, effectiveness, and luxury.

 Farmington Logo design for a nonprofit, Turning Factor Solutions - the logo design feature for externally encountering arrowhead as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where exactly the target is. Luckily, in this particular instance, I hit a bullseye with the 1st go.

Logo designed for the use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a popular Farmington sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the owner to produce a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Farmington, New Mexico, NM,
Logo designed by ImageCo, Farmington, New Mexico, NM,
Logo designed by ImageCo, Farmington, New Mexico, NM,
Logo designed by ImageCo, Farmington, New Mexico, NM,
Electrical sign design for Farmington restaurnat designed by Farmington Sign Business
Farmington logo design and brand identity design for Farmington commercial businesses
Logo designed by ImageCo, Farmington, New Mexico, NM,
Logo designed by ImageCo, Farmington, New Mexico, NM,
Logo designed by ImageCo, Farmington, New Mexico, NM,
Logo designed by ImageCo, Farmington, New Mexico, NM,
Logo designed by ImageCo, Farmington, New Mexico, NM,

Logo designed by ImageCo, Farmington, New Mexico, NM,

Logo designed by ImageCo, Farmington, New Mexico, NM,

Logo designed by ImageCo, Farmington, New Mexico, NM,

Logo designed by ImageCo, Farmington, New Mexico, NM,

Logo designed by ImageCo, Farmington, New Mexico, NM,
Logo designed by ImageCo, Farmington, New Mexico, NM,
Logo designed by ImageCo, Farmington, New Mexico, NM,
Logo designed by ImageCo, Farmington, New Mexico, NM,
Logo designed by ImageCo, Farmington, New Mexico, NM,
Logo designed by ImageCo, Farmington, New Mexico, NM,
Logo designed by ImageCo, Farmington, New Mexico, NM,
Logo designed by ImageCo, Farmington, New Mexico, NM,
Logo designed by ImageCo, Farmington, New Mexico, NM,
Logo designed by ImageCo, Farmington, New Mexico, NM,