Gallup Logo Design

Nearly every new Gallup organization realizes that they require a logo, yet few new business owners fully grasp the essential role their logo design can play in their success, or precisely why one business logo works more effectively than another. A business logo has an instant and lasting effect on the success of a company, go with the correct one and it will make the door swing and phone ring, go with the wrong one and it will be a barrier and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help Gallup companies succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs do not require consideration, they can be grasped in just a look.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and just as emotive at virtually any size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo needs to be ageless and will feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bicycle created for a Gallup coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening up in an older section of the city and hoped to visualize a retro tone without appearing as stodgy or low energy. I fulfilled both of these jobs by means of developing a sign concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscopic lense slide and bacteria made for Gallup medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and outcomes of diseases, mainly the branch of medicine which deals with the laboratory evaluation of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Typically I try not to be extremely literal with a concept and to a point, this specific design approaches the company it serves rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more focus grabbing and a lot more memorable.

logo style with a leaping green frog made for a family fun facility in Gallup.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to incorporate a couple springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a route, a stream, and also a tree - created for Gallup traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t capture locations or things but instead communicate emotional journeys through the photos they record. The thought behind this logo concept was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I tried to do something much the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Gallup logo but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Gallup logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my customer, even though he loved the concept, really did not care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this particular type of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and family as well as with people that they don’t even know so as to get neutral judgements on the benefit of a design. Fortunately, he discussed it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world because the people that are inclined to hire an expert to design their logo understand how vital a logo design is for their company so they are way more vested in the final result. Every logo design project has it’s portion of hurdles, but the most significant obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Gallup publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it really is the most vital part of a printed book due to the fact that it is usually the very first thing a person sees in the book shop. For a publishing company, it’s the absolute best opportunity they will likely ever get to advertise their product and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many instances 1 of the aspects folks usually tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline located in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a good sense of flight and it was definitely a winner.

 Gallup logo layout made use of for advertising and marketing and a label style for Vintage Case includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which looked to be antique cases. For this custom logo design I attempted to come up with a logo that provided a fluid vintage feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that looked like they were from a different point in time.

Logo created for an orthodontist in Gallup, layout include an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo jobs considering that it seems that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to company marketing, if restaurants approached their branding in the exact same way dental offices do every one of their company logos would be a picture trying to explain something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo design features 4 personalities surprised in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain specifically how individuals ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself won’t have the likelihood to be comprehended.

Logo design developed for a hair layout workshop featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that communicated a sense of peace and connection for their new hair studio. I came up with a design which did not go the obvious route of crafting merely a stylized orchid but rather designed a company logo that implied a flower in the formation of a swirl featured in to the letter O in the title and by putting attention on the concept along with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a logo is usually the incorrect direction and in this case, the design ended up not being about the flower but alternately put the attention on the feeling that they really wanted to project to their clients.

Arabian equine logo design developed for an equine ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct logo design tailored to manifest the unique physical traits of the Arabian kind of horses. With an unique head form and higher tail posture, the Arabian is one of the very most quite easily recognizable equine types in the whole world.

Las Cafe logo layout a little restaurant, layout includes a modified manuscript typeface which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, style includes a changed manuscript font which hovers over a group of ornate lines and dots.

Logo design for a software program programmer the layout functions as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in many cases the significance behind a company logo is just as important as how it brands the business it stands for.

Develop logo layout produced for a Gallup indoor developer, layout feature a series of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Gallup interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, collaborates, and manages such projects. Interior design is a multifaceted occupation that involves conceptual development, space planning, site assessments, programming, research, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in center of words progressed have actually been customized to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Gallup logo design job was completed for a leadership advisor that enables business professionals to become more efficient at supervising people, expectations, and productivity.

A logo style featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly knew the market was primed for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a spot to sell their secondhand goods to other sports enthusiasts. I created their Gallup logo design dsign utilizing an illustration which garners the attention of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo layout has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really developed for an Gallup regional farm it was actually devised for an investments broker, and this company was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a graphic that projects self-assurance, success, and prosperity.
Logo design created for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font that is evocative a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to create a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.