Hobbs Logo Design

Each and every new Hobbs business understands that they require a logo, however few entrepreneurs fully realize the pivotal role their company logo can take in their becoming successful, or precisely why one logo design works better than another. A logo design has a critical and long term influence on the prosperity of a company, pick the right one and it will make the door swing and phone ring, select the wrong one and it will be a barrier and an impediment for the longevity of a business. The logos featured in the ImageCo portfolio help Hobbs companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a company logo needs to be lasting and should feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bike developed for a Hobbs coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening in an old part of the city and hoped to visualize a nostalgic tone without appearing as stodgy or low energy. I fulfilled the two jobs by developing a custom logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and bacteria developed for Hobbs clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the triggers and outcomes of diseases, especially the branch of medicine that works with the laboratory assessment of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be overly literal with a design and to a point, this specific design approaches the company it represents fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more interest grabbing and even more meaningful.

logo layout with a jumping green frog made for a family members enjoyable center in Hobbs.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to integrate a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo featuring a flock of birds, a hill, a route, a stream, as well as a tree - designed for Hobbs traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers don’t capture places or things but rather project emotional journeys through the pictures they capture. The idea behind this logo concept was to use negative space to communicate more than what was visible upon first view, which I think is representative of most good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be communicated with just words. I tried to do something similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Hobbs logo but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 Hobbs logo style with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I really take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my customer, while he liked the concept, really did not care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this particular variety of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with colleagues and family as well as with individuals that they don’t even know so as to get impartial assessments on the value of a design. Fortunately, he talked about it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world because the people that tend to hire an expert to create their logo design realize how vital a logo design is for their business so they are much more vested in the outcome. Every logo project possesses it’s allotment of hurdles, however the most significant challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Hobbs publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it is the most critical part of a printed book given that it is in most cases the primary thing a person views in the book shop. Regarding a publishing company, it’s the best opportunity they will ever get to publicize their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many occurrences 1 of the items people tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of air travel and it was undoubtedly a success.

 Hobbs logo layout utilized for advertising as well as a label layout for Vintage Instance features an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be much older cases. For this logo design I strove to come up with a logo that offered a fluid vintage feel to it and could be utilized for everything from a website to an insignia on brand new cases that looked like they were from another point in time.

Logo design developed for an orthodontist in Hobbs, style consist of an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo jobs because it seems that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to small business advertising, if dining establishments approached their branding in the exact same way dental practitioners do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo design features 4 characters startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe exactly how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo style produced for a hair layout workshop including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that related a spirit of tranquility and elegance for their new hair salon. I came up with a concept which didn’t go the obvious direction of creating just a stylized orchid but rather designed a logo design which suggested an orchid in the formation of a swirl blended into the letter O in the title and by putting emphasis on the concept along with the figure of a hummingbird floating above the image itself. The obvious path in designing a logo is oftentimes the incorrect course and in this case, the design ended up not being about the orchid but instead laid the emphasis on the feeling that they really wanted to forecast to their clients.

Arabian steed logo layout produced for an equine cattle ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logotype concept fashioned to manifest the unique physical traits of the Arabian breed of equines. By having a different head form and very high tail posture, the Arabian is one of the very most immediately identifiable horse lineages in the entire world.

Las Cafe logo style a tiny restaurant, layout contains a modified script font which floats above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, style contains a modified script font style which hovers over a team of ornate lines as well as dots.

Logo design for a software application developer the style features as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in many cases the meaning supporting a logo design is equally as important as how it serves the company it stands for.

Develop logo design developed for a Hobbs indoor designer, style attribute a collection of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hobbs interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, collaborates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, location examinations, programming, investigation, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word advanced have been customized to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Hobbs logo design assignment was undertaken for a leadership coach that assists business professionals to develop into more successful at managing people, expectations, and profitability.

A logo layout featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market was prepared for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a place to sell their used products to other sports enthusiasts. I tailored their Hobbs business logo dsign using a graphic that garners the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really developed for an Hobbs area farm it was really devised for a commodities broker, and this trademark was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to produce an identity that projects self-confidence, financial success, and luxury.
Logo design developed for using an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font that is reminiscent of a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to design a logo design that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.