Hobbs, New Mexico Logo Design

Each and every new Hobbs business professional realizes that they need a logo, but few entrepreneurs fully realize the key role their logo can play in their financial success, or the reason that one logo functions far better than another. A company logo has an instant and long term effect on the success of a business, pick the right one and it can make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and an impediment for the life of a business.

The logos featured in the ImageCo portfolio help Hobbs, New Mexico companies prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos don’t require contemplation, they can be understood in merely a glimpse.
  2. Scalability: from labels to movie screens a scalable business logo will continue to be legible and equally emotive at any size.
  3. Versatility: logos which work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo needs to be ageless and will feel as relevant today, tomorrow, and forty years from today.
Retro logo layout of a bike developed for a Hobbs, New Mexico coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening in an old part of town and hoped to cast an old-fashioned tone without coming across as uninteresting or low energy. I accomplished each of the jobs by means of developing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo layout with a microscopic lense slide and germs designed for Hobbs, New Mexico medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and outcomes of diseases, especially the branch of healthcare that works with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it represents quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more interest grabbing and much more memorable.

logo style with a leaping eco-friendly frog designed for a family fun center in Hobbs, New Mexico.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a trail, a stream, and also a tree - made for Hobbs, New Mexico traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector because travel photographers don’t shoot places or things but instead communicate emotional journeys through the photos they capture. The idea behind this logo composition was to use negative space to convey more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something very similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Hobbs logo but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Hobbs logo layout with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I genuinely relish and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the client, while he liked the concept, really did not care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this particular breed of sea bird.

When I turn a design over to a customer I encourage them to share it with colleagues and family members as well as with people that they don’t even know so as to get impartial viewpoints on the worthiness of a concept. Fortunately, he talked about it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world given that the people that have a tendency to hire an expert to design their business logo realize how vital a logo is for their business so they are way more invested in the result. Every logo job has it’s portion of difficulties, but the greatest obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Hobbs, New Mexico book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it really is the most important part of a printed book because it is in most cases the first thing a person views in the book store. With regard to a publisher, it’s the most ideal opportunity they will ever have to promote their label and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many cases one of the traits folks tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to affording a sense of airline flight and it was undoubtedly a winner.

 Hobbs logo style made use of for advertising and marketing and also a label style for Vintage Instance includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be antique cases. For this business logo design I strove to come up with a logo that offered a fluid nostalgic feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that looked like they were from another point in time.

Logo created for an orthodontist in Hobbs, New Mexico, layout consist of an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo jobs considering that it appears that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to business marketing, if restaurants approached their branding in the same way dental professionals do every one of their company logos would be a picture explaining something they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo features 4 characters startled in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain specifically how people ought to think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that describes itself won’t have the chance to be understood.

Logo layout created for a hair layout workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that conveyed a feeling of tranquility and elegance for their new hair studio. I came up with a design which did not go the obvious course of creating simply a stylized orchid but alternatively designed a logo design that suggested a flower in the formation of a swirl featured in to the letter O in the title and by putting emphasis on the logo design with the figure of a hummingbird hovering above the image itself. The obvious path in designing a logo is in most cases the incorrect route and in this case, the design ended up not being about the orchid but alternately put the main focus on the feeling that they wanted to project to their patrons.

Arabian horse logo design developed for an equine cattle ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct business logo design fashioned to exemplify the unique physical traits of the Arabian kind of equines. With an identifiable head form and higher tail posture, the Arabian is one of the highly easily recognizable horse lineages in the whole world.

Las Cafe logo design a small restaurant, layout consists of a changed script font which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, layout contains a changed manuscript typeface which hovers above a group of luxuriant lines as well as dots.

Logo layout for a software application developer the style features and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in many cases the meaning supporting a logo design is just as important as how it serves the business it represents.

Progress logo layout produced for a Hobbs, New Mexico indoor developer, design attribute a collection of red circles that converge and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hobbs, New Mexico interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, coordinates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, location examinations, programming, study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and A in center of words progressed have been customized to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Hobbs, New Mexico logo design job was carried out for a management advisor that assists business leaders to develop into more effective at supervising people, expectations, and productivity.
A logo style featuring a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market was ready for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a place to sell their pre-owned items to other sports enthusiasts. I created their Hobbs logo design dsign with an illustration that garners the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo design has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really developed for an Hobbs, New Mexico regional farm it was actually designed for a commodities broker, and this company was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop a graphic that projects self-assurance, effectiveness, and wealth.

 Hobbs Logo design for a not-for-profit, Turning Point Solutions - the logo layout feature for externally encountering arrowhead and also the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where exactly the target is. Luckily, in this particular instance, I hit a bullseye with the first shot.

Logo developed for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is similar to a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the owner to create a business logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.