Las Cruces, New Mexico Logo Design

Each and every new Las Cruces company knows they are in need of a logo, but few new business owners thoroughly realize the pivotal role their logo design can play in their financial success, or precisely why one logo design functions better than another. A business logo has an immediate and long term effect on the financial success of a company, pick the correct one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the life of an organization.

The logos included in the ImageCo portfolio help Las Cruces, New Mexico companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos do not demand contemplation, they can be understood in just a look.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and just as emotive at any size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo design must be lasting and will feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle produced for a Las Cruces, New Mexico coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually launching in an older section of the town and really wanted to cast a vintage atmosphere without coming across as stodgy or low energy. I accomplished each of the tasks via developing a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo design with a microscope slide and bacteria designed for Las Cruces, New Mexico clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and effects of diseases, especially the branch of medicine which works with the laboratory examination of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more focus grabbing and a lot more unforgettable.

logo style with a jumping eco-friendly frog designed for a family members fun center in Las Cruces, New Mexico.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to feature a few springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, as well as a tree - created for Las Cruces, New Mexico traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t shoot places or things but rather reveal emotional experiences through the images they record. The idea behind this logo design was to use negative space to convey more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I made an effort to do something the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Las Cruces logo but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Las Cruces logo style with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly enjoy and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, while he liked the concept, really did not care for my choice of birds. This guy really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this specific breed of sea bird.

When I turn a design over to a client I encourage all of them to share it with friends and family members as well as with other people that they don’t actually know so as to get unbiased judgements on the benefit of a concept. Fortunately, he talked about it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world given that the people that tend to hire a professional to design their business logo understand how important a logo is for their organization so they are much more vested in the final result. Every logo design job possesses it’s portion of challenges, but the most significant challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Las Cruces, New Mexico publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, yet it really is the most vital part of a printed book considering that it is usually the very first thing a person views in the bookstore. Regarding a publisher, it’s the best opportunity that they will ever get to promote their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many cases 1 of the things people often tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to confering a feeling of airline flight and it was certainly a success.

 Las Cruces logo style made use of for marketing and a tag design for Vintage Case features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which looked to be vintage cases. For this custom logo concept I tried to come up with a logo that provided a fluid retro feel to it and could be utilized for every thing from a web page to a label on brand new cases that seemed like they were from another era.

Logo produced for an orthodontist in Las Cruces, New Mexico, style include an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo design projects considering that it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to company advertising, if dining establishments approached their branding in the exact same way dental practitioners do every one of their company logos would be a picture explaining anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really really love doing dental logo designs because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo design features 4 personalities startled in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate exactly how individuals should think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself will never have the likelihood to be understood.

Logo layout produced for a hair layout workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which conveyed a spirit of contentment and elegance for their new hair studio. I created a design that didn’t go the obvious route of creating merely a stylized orchid but instead created a logo that suggested an orchid in the pattern of a swirl integrated into the letter O in the name and by putting emphasis on the concept using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a company logo is usually the incorrect route and in this case, the design ended up not being about the orchid but instead placed the attention on the perception that they wanted to project to their customers.

Arabian horse logo layout produced for a horse cattle ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique business logo concept customized to display the unique physical traits of the Arabian type of equines. With an identifiable head form and high tail posture, the Arabian is one of the highly quite easily recognizable horse breeds in the entire world.

Las Cafe logo layout a little dining establishment, style consists of a customized manuscript font style which hovers above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, style consists of a customized script font which floats over a team of ornate lines as well as dots.

Logo layout for a software program developer the layout features as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in many cases the significance supporting a logo is just as important as how it serves the organization it represents.

Develop logo design produced for a Las Cruces, New Mexico indoor developer, style feature a series of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Las Cruces, New Mexico interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, collaborates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, site examinations, programming, study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and A in center of words progressed have actually been changed to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Las Cruces, New Mexico logo design job was done for a management consultant that helps business leaders to become more successful at managing people, expectations, and profitability.
A logo layout including a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market place was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a place to sell their previously owned products to other sports enthusiasts. I tailored their Las Cruces business logo dsign utilizing an illustration that seizes the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo design has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually produced for an Las Cruces, New Mexico regional farm it was really created for a products broker, and this creative logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop an identity that projects esteem, financial success, and wealth.

 Las Cruces Logo design for a not-for-profit, Turning Factor Solutions - the logo style function for externally facing arrowhead as well as the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it offers a designer the opportunity to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye without understanding where the target is. Thankfully, in this particular instance, I hit a bullseye with the very first try.

Logo made for the use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the owner to develop a business logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.