Acute Care 360 ImageCo, Las Cruces, New Mexico, NM,

ImageCo, Las Cruces, New Mexico, NM,

Evolv Design logo designed by ImageCo, Las Cruces, New Mexico, NM,

Red Panda Publishers logo designed by ImageCo, Las Cruces, New Mexico, NM,

Las Cruces, New Mexico, NM,

ImageCo, Las Cruces, New Mexico, NM,
ImageCo, Las Cruces, New Mexico, NM,

Mid Valley Pathology logo designed by ImageCo, Las Cruces, New Mexico, NM,

FSA OK logo designed by ImageCo, Las Cruces, New Mexico, NM,

Emerald Heights logo designed by ImageCo, Las Cruces, New Mexico, NM,

Club Sapphire logo designed by ImageCo, Las Cruces, New Mexico, NM,

Downtown Dogs logo designed by ImageCo, Las Cruces, New Mexico, NM,

School board logo designed by ImageCo, Las Cruces, New Mexico, NM,

Ferry Street Coffee Company logo designed by ImageCo, Las Cruces, New Mexico, NM,

Stoney Forensic logo designed by ImageCo, Las Cruces, New Mexico, NM,

Smart kernels logo designed by ImageCo, Las Cruces, New Mexico, NM,

POINTERS FOR DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design agency offers a money back guarantee try to remember that they can not reimburse the time you commit which is eminently more precious than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a designer can only be determined by the quality of their portfolio, if the work in their portfolio doesn’t contain real life samples odds are they will not be able to deliver a quality logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s goal is to reflect your personal vision for your company. If a logo designer is not focused on fulfilling your vision, the thing they are really focused on is how quickly they can get paid.

Las Cruces LOGO DESIGN​

For over two decades ImageCo has been helping entrepreneurs grow unforgettable brand identities. We’ve performed brand design work for builders, educational institutions, diamond miners, wedding singers, coffee roasters, retail stores, and practically every other kind of business you can envision. What makes ImageCo different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every brand identity project as if it will be used as an electric sign. As a result of our sign first method our designs can, and have been employed in everything from garment labels to billboards. Our sign first technique guarantees that our logo designs are just as effective whether they are used in television commercials or web apps, they are consistently recognizable, understood, and always remembered regardless of scale or application.

American Made ★ Design

The one difference which really sets ImageCo apart from other design agencies that you might have encountered in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to perform, we perform in-house. No matter the type of design project we take on, logo, business website, trade show exhibit, or commercial sign, we do not, and never will contract out our client’s projects to contractors located outside the United States. When you call us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not a middleman that increases the price of your project and determines the terms of how my customers and I do business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Virtually every new Las Cruces business knows they require a logo, however few start ups thoroughly comprehend the vital role their organization’s logo will play in their becoming successful, or precisely why one logo design functions far better than another. A business logo has a critical and long term impact on the prosperity of a company, select the right one and it can make the door swing and cash register ring, select the incorrect one and it can be a barrier and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Las Cruces companies succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs do not need scrutiny, they can be understood in merely a glance.
  2. Scalability: from business cards to store signs a scalable logo design will stay legible and just as emotive at every scale.
  3. Versatility: logos which work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or business they brand.
  5. Relevance: a company logo should be lasting and will feel equally relevant today, tomorrow, and forty years from now.

understand your brand

Brand – It’s a verb and also a noun, it is an identifying mark as well as the process of marking something to make sure that it could be identified, its genesis originates from the brand burned onto livestock. These days a brand represents basically anything with an intention, regardless of whether it be profit or political parties, a brand is an innate aspect of specifying the value of something in the customer’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are each from the exact same family, the difference being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition aimed at a specific audience, it’s objective is to produce a mental image that the audience will likely relate to.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When a person says the names Lamborghini or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and brand image is what makes individuals buy those brands. Brand image is why people identify with specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you reflect on the origin of many branding agencies you’ll find that they are often rebranded marketing and advertising agencies. When a person states they are in marketing most people will likely have a preconceived notion about what they do. However when somebody claims “I am in branding”… it simply seems much more attractive, maybe it’s because many people don’t fully understand what it indicates to be in branding so it comes off as more mysterious and sexy.

Brand Identity – Is an inclusive term that explains the visual elements of a product or agency that affect understandings. This mainly includes the name, the logo design, the packaging, the different colors used but can also consist of audio, lights, texture, signage, actually anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that focuses on a type of visual design that helps shape the public image of a business, a product or an institution. Brand identity designers create logo designs, sign designs, product packaging, as well as collateral products such as business cards, stationery, and sales brochures. Some visual designers also develop web sites and user interfaces. The crucial role of a brand identity designer is to create the visual cues as well as a psychological tone with the goal of influencing actions, end results and also assumptions.

Featured signs/logos

Retro logo design of a bicycle developed for a Las Cruces coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually launching in an older part of the town and wished to project a vintage tone without coming across as monotonous or low energy. I fulfilled the two tasks by designing a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide and also germs made for Las Cruces clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and consequences of diseases, mainly the field of medicine which deals with the clinical examination of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be overly literal with a concept and to a point, this design approaches the company it serves quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more focus grabbing and a lot more memorable.

logo style with a jumping green frog designed for a household fun facility in Las Cruces.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to integrate a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for advertising. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a mountain, a route, a stream, and a tree - designed for Las Cruces travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche profession because travel photographers don’t capture locations or things but instead convey emotional journeys by means of the pictures they record. The idea behind this logo composition was to make use of negative space to communicate more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I made an effort to do something much the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Las Cruces logo design but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Las Cruces logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I genuinely savor and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the client, while he liked the concept, really did not care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this particular variety of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get unprejudiced opinions on the worthiness of a design. Fortunately, he talked about it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to create their logo design understand how important a logo is for their business so they are way more vested in the outcome. Every logo design job has it’s portion of obstacles, but the greatest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Las Cruces publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it really is the most critical part of a printed book given that it is in most cases the primary thing a person views in the book store. With respect to a publishing company, it’s the absolute best opportunity that they will likely ever have to spotlight their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many instances one of the things folks tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of air travel and it was certainly a winner.

 Las Cruces logo layout utilized for marketing as well as a label layout for Vintage Instance includes an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that looked to be much older cases. For this logo design I strove to come up with a logo that possessed a fluid retro feel to it and could easily be used for anything from a web site to an insignia on brand new cases that appeared like they were from a different point in time.

Logo created for an orthodontist in Las Cruces, design include an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo design projects due to the fact that it seems that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to company branding, if restaurants approached their advertising in the very same way dental practitioners do every one of their logo designs would be a picture explaining something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo design features 4 personalities startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize exactly how individuals should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself will never have the opportunity to be understood.

Logo design created for a Las Cruces hair style workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which communicated a spirit of serenity and elegance for their new hair salon. I came up with a design that did not go the obvious route of creating just a stylized orchid but rather designed a logo design that suggested a flower in the formation of a swirl blended in to the letter O in the title and by placing attention on the concept along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a company logo is generally the wrong route and in this case, the design ended up not being about the flower but alternately placed the main focus on the perception that they really wanted to project to their customers.

Arabian equine logo design produced for an equine cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind company logo concept fashioned to manifest the unique physical traits of the Arabian kind of horses. With an unique head shape and higher tail carriage, the Arabian is one of the very most quite easily recognizable horse lineages in the whole world.

Las Cafe, A Las Cruces restaurant logo style a tiny dining establishment, design consists of a changed manuscript typeface which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, layout includes a changed manuscript font which hovers over a group of elaborate lines and dots.

Logo layout for a software programmer the layout functions and legendary Las Cruces element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in quite a few cases the substance behind a logo design is just as important as how it serves the business it stands for.

Advance logo layout developed for a Las Crucesinterior developer, style function a series of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Las Cruces interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, collaborates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, space planning, location inspections, programming, study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions in Las Cruces, the personalities for letter V and also A in center of words progressed have been changed to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Las Cruces logo design job was undertaken for a leadership specialist that assists business leaders to become more successful at handling people, expectations, and productivity.

A Las Cruces business logo style featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market was primed for an outdoor sporting store that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a location to market their pre-owned products to other sports enthusiasts.

I tailored their Las Cruces logo design design utilizing an illustration which seizes the interest of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo style MQ farms, this Las Cruces company logo layout has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really designed for an Las Cruces area farm it was actually designed for a commodities broker, and this particular logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to make a graphic that projected self-confidence, effectiveness, and affluence.

 Las Cruces Logo design for a nonprofit, Turning Factor Solutions - the logo style function for ostensibly encountering arrow and the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where the target is. Fortunately, in this particular case, I struck a bullseye with the first try.

Logo design created for using an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is evocative a renowned Las Cruces sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the business owner to create a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Las Cruces, New Mexico, NM,
Logo designed by ImageCo, Las Cruces, New Mexico, NM,
Logo designed by ImageCo, Las Cruces, New Mexico, NM,
Logo designed by ImageCo, Las Cruces, New Mexico, NM,
Electrical sign design for Las Cruces restaurnat designed by Las Cruces Sign Business
Las Cruces logo design and brand identity design for Las Cruces retailers
Logo designed by ImageCo, Las Cruces, New Mexico, NM,
Logo designed by ImageCo, Las Cruces, New Mexico, NM,
Logo designed by ImageCo, Las Cruces, New Mexico, NM,
Logo designed by ImageCo, Las Cruces, New Mexico, NM,
Logo designed by ImageCo, Las Cruces, New Mexico, NM,

Logo designed by ImageCo, Las Cruces, New Mexico, NM,

Logo designed by ImageCo, Las Cruces, New Mexico, NM,

Logo designed by ImageCo, Las Cruces, New Mexico, NM,

Logo designed by ImageCo, Las Cruces, New Mexico, NM,

Logo designed by ImageCo, Las Cruces, New Mexico, NM,
Logo designed by ImageCo, Las Cruces, New Mexico, NM,
Logo designed by ImageCo, Las Cruces, New Mexico, NM,
Logo designed by ImageCo, Las Cruces, New Mexico, NM,
Logo designed by ImageCo, Las Cruces, New Mexico, NM,
Logo designed by ImageCo, Las Cruces, New Mexico, NM,
Logo designed by ImageCo, Las Cruces, New Mexico, NM,
Logo designed by ImageCo, Las Cruces, New Mexico, NM,
Logo designed by ImageCo, Las Cruces, New Mexico, NM,
Logo designed by ImageCo, Las Cruces, New Mexico, NM,