Los Lunas, New Mexico Logo Design

Virtually every new Los Lunas business person understands that they are in need of a logo, however few entrepreneurs thoroughly understand the pivotal role their business logo can perform in their becoming successful, or the reason that one business logo functions better than another. A logo design has a critical and long term effect on the growth of a business, choose the correct one and it will make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the longevity of a business.

The logos included in the ImageCo portfolio help Los Lunas, New Mexico companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be grasped in merely a glimpse.
  2. Scalability: from labels to billboards a scalable logo will stay legible and equally emotive at every dimension.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a company logo needs to be lasting and should feel as relevant today, tomorrow, and forty years from now.
Retro logo style of a bike developed for a Los Lunas, New Mexico coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening in an older section of the area and hoped to cast a nostalgic feel without coming across as boring or low energy. I fulfilled the two jobs via designing a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo style with a microscope slide as well as bacteria created for Los Lunas, New Mexico clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and effects of diseases, especially the branch of healthcare which works with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it represents rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more attention grabbing and even more unforgettable.

logo style with a leaping green frog created for a family members enjoyable facility in Los Lunas, New Mexico.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a route, a stream, and also a tree - created for Los Lunas, New Mexico travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field because travel photographers tend not to shoot locations or things but rather project emotional journeys by means of the photos they capture. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be communicated with just words. I attempted to do something very similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Los Lunas logo but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Los Lunas logo design with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I really enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his scorn for this specific variety of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and colleagues and family members as well as with folks that they don’t even know so as to get objective point of views on the value of a concept. Fortunately, he discussed it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world given that the people that are inclined to hire a professional to design their logo comprehend how important a logo is for their business so they are way more vested in the result. Every logo job possesses it’s allotment of challenges, however the most significant challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Los Lunas, New Mexico publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it is the most vital part of a printed book given that it is often the very first thing a person views in the bookstore. Concerning a publishing company, it’s the opportunity they will likely ever get to spotlight their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many occurrences 1 of the things people usually tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of airline flight and it was certainly a victory.

 Los Lunas logo style utilized for advertising and also a label layout for Vintage Instance includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be older cases. For this logo design I strove to come up with a logo that offered a fluid retro feel to it and could be utilized for anything from a web site to an insignia on brand new cases that looked like they were from another generation.

Logo design developed for an orthodontist in Los Lunas, New Mexico, layout consist of an arc with lines intersecting through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design jobs due to the fact that it appears that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to business advertising, if restaurants approached their advertising in the very same way dental practices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo design features 4 personalities staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain precisely how people should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself won’t have the chance to be comprehended.

Logo layout developed for a hair style workshop featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which conveyed a spirit of relaxation and elegance for their new hair salon. I created a design that didn’t go the obvious path of creating just a stylized orchid but rather designed a logo which implied a flower in the pattern of a swirl integrated in to the letter O in the title and by placing attention on the concept using the figure of a hummingbird floating over the logo design itself. The obvious path in designing a logo is frequently the wrong route and in this case, the design ended up not being about the flower but instead placed the focus on the emotion that they really wanted to transmit to their customers.

Arabian equine logo layout developed for an equine ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique creative logo concept fashioned to embody the unique physical traits of the Arabian type of horses. With a different head form and high tail posture, the Arabian is one of the highly quite easily identifiable equine breeds in the whole world.

Las Coffee shop logo layout a tiny restaurant, style includes a changed manuscript font style which hovers above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, style consists of a modified manuscript font which hovers over a team of ornate lines as well as dots.

Logo design for a software program programmer the layout attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in quite a few cases the substance behind a company logo is equally as important as how it serves the business it stands for.

Evolve logo layout produced for a Los Lunas, New Mexico indoor designer, style attribute a series of red circles that converge as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Los Lunas, New Mexico interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, location inspections, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word advanced have actually been customized to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Los Lunas, New Mexico logo design job was undertaken for a management expert that enables business leaders to become more efficient at handling people, expectations, and profitability.
A logo style including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was prepared for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a location to market their pre-owned items to other sports enthusiasts. I tailored their Los Lunas business logo dsign utilizing an image that captures the interest of traffic and sends an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually designed for an Los Lunas, New Mexico area farm it was actually devised for an investments broker, and this business logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce an identity that projects assurance, financial success, and opulence.

 Los Lunas Logo design for a nonprofit, Turning Factor Solutions - the logo design function for ostensibly facing arrowhead and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where the target is. Thankfully, in this case, I hit a bullseye with the very first go.

Logo design made for using an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font that is evocative a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the proprietor to develop a business logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.