Los Lunas Logo Design

Nearly every new Los Lunas business realizes that they need a logo, yet few entrepreneurs thoroughly grasp the essential role their company logo will perform in their success, or the reason that one business logo performs more effectively than another. A logo design has a critical and sustaining influence on the financial success of a business, go with the right one and it can make the door swing and phone ring, go with the incorrect one and it will be a barrier and a hindrance for the longevity of a company. The logos included in the ImageCo portfolio help Los Lunas companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos do not require scrutiny, they can be understood in merely a look.
  2. Scalability: from business cards to posters a scalable logo design will be legible and just as emotive at every dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo must be lasting and should feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bike developed for a Los Lunas coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening up in an older section of the town and really wanted to project a retro feel without coming across as monotonous or low energy. I fulfilled the two tasks by developing a symbol design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscope slide and germs created for Los Lunas medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and consequences of diseases, especially the branch of medicine that works with the clinical examination of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the only instance I remember where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Usually I attempt not to be overly literal with a design and to a point, this design approaches the company it serves quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more attention grabbing and much more memorable.

logo layout with a jumping green frog designed for a family fun center in Los Lunas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for medical professionals, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to include a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a hill, a trail, a stream, and a tree - developed for Los Lunas travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field due to the fact that travel photographers tend not to shoot places or things but instead communicate emotional experiences by means of the photos they capture. The thought behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be communicated with just words. I tried to do something much the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Los Lunas logo but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Los Lunas logo style with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I genuinely enjoy and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my client, while he liked the concept, really did not care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his aversion for this specific type of sea bird.

When I turn a concept over to a client I urge all of them to share it with colleagues and family members as well as with folks that they don’t actually know so as to get impartial opinions on the benefit of a concept. Fortunately, he discussed it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire a professional to create their business logo recognize how important a logo design is for their business so they are much more vested in the final result. Every logo design project possesses it’s allotment of difficulties, however the most significant obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Los Lunas publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it is the most critical part of a printed book considering that it is often the first thing a person sees in the book shop. With regard to a publisher, it’s the best opportunity that they will ever have to promote their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many cases 1 of the aspects individuals tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service based in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a spirit of air travel and it was surely a victory.

 Los Lunas logo design made use of for marketing and also a tag layout for Vintage Instance features an old font design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that appeared to be antique cases. For this custom logo design I attempted to come up with a logo that provided a fluid old style feel to it and could easily be used for anything from a web page to a label on brand new cases that appeared like they were from another era.

Logo design developed for an orthodontist in Los Lunas, style consist of an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo projects considering that it seems that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to company advertising, if dining establishments approached their branding in the very same way dental professionals do every one of their logos would definitely be a picture explaining something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo features 4 personalities startled in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate how people should think or feel they don’t understand the mission of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that describes itself won’t have the chance to be understood.

Logo layout developed for a hair design studio featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that projected a spirit of contentment and connection for their new hair salon. I created a design which didn’t go the obvious course of designing merely a stylized orchid but instead crafted a business logo that implied an orchid in the pattern of a swirl incorporated in to the letter O in the title and by placing emphasis on the logo design using the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a business logo is frequently the wrong direction and in this case, the design ended up not being about the flower but alternately placed the focus on the perception that they wanted to forecast to their patrons.

Arabian equine logo layout developed for an equine ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique logo design tailored to illustrate the unique physical traits of the Arabian kind of equines. By having a different head shape and higher tail posture, the Arabian is one of the most immediately recognizable equine lineages in the entire world.

Las Cafe logo design a tiny restaurant, style includes a changed manuscript font which hovers above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, design contains a customized script typeface which hovers over a team of elaborate lines and also dots.

Logo design for a software designer the layout features and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in quite a few cases the significance supporting a logo design is just as important as how it brands the company it represents.

Develop logo design developed for a Los Lunas interior designer, layout function a collection of red circles that intersect and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Los Lunas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, coordinates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, site inspections, programming, study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and A in center of the word advanced have actually been customized to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Los Lunas logo design job was done for a management coach that enables business professionals to become more successful at handling people, expectations, and productivity.

A logo design featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was ready for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a place to sell their used equipment to other sports enthusiasts. I created their Los Lunas business logo dsign along with a graphic that garners the attention of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually created for an Los Lunas area farm it was actually created for a products broker, and this particular logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design an identity that projected trust, financial success, and wealth.
Logo design designed for the use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the business owner to develop a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.