Roswell, New Mexico Logo Design

Virtually every new Roswell business understands that they require a logo, however few entrepreneurs entirely grasp the key role their organization’s logo will play in their success, or exactly why one logo design functions more effectively than another. A logo design has a critical and sustaining impact on the success of a business, go with the correct one and it can make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and an impediment for the longevity of an organization.

The logos presented in the ImageCo portfolio help Roswell, New Mexico companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs do not demand scrutiny, they can be understood in just a glance.
  2. Scalability: from business cards to movie screens a scalable logo will be legible and equally emotive at every scale.
  3. Versatility: logos which function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a business logo should be ageless and will feel as relevant today, tomorrow, and twenty years from today.
Retro logo layout of a bicycle produced for a Roswell, New Mexico coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were launching in an old part of the town and hoped to cast a nostalgic vibe without appearing as monotonous or low energy. I fulfilled both tasks via developing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo layout with a microscope slide and germs made for Roswell, New Mexico medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and effects of diseases, mainly the field of healthcare that works with the clinical evaluation of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this design approaches the company it serves fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more interest grabbing and a lot more unforgettable.

logo layout with a leaping environment-friendly frog made for a household fun facility in Roswell, New Mexico.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for physicians, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to include a handful of springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a hill, a path, a stream, as well as a tree - developed for Roswell, New Mexico traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area because travel photographers tend not to shoot locations or things but instead communicate emotional experiences through the photos they capture. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I attempted to do something much the same to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Roswell logo but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Roswell logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I honestly relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, while he loved the concept, didn’t care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this particular kind of sea bird.

When I turn a concept over to a customer I encourage them to share it with colleagues and family members as well as with people that they don’t actually know so as to get unprejudiced point of views on the benefit of a design concept. Fortunately, he shared it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire an expert to design their logo design recognize how important a logo is for their company so they are way more invested in the final result. Every logo job possesses it’s share of difficulties, however the greatest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Roswell, New Mexico book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it is the most important part of a published book because it is usually the very first thing a person sees in the bookstore. For a publisher, it’s the optimal opportunity that they will likely ever get to spotlight their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many occurrences 1 of the traits folks usually tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline based in LA and although I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of flight and it was surely a success.

 Roswell logo design utilized for advertising and marketing and also a label design for Vintage Case features an archaic font layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that appeared to be older cases. For this business logo design I tried to come up with a logo that possessed a fluid vintage feel to it and could easily be utilized for anything from a web page to an insignia on brand new cases that looked like they were from another era.

Logo produced for an orthodontist in Roswell, New Mexico, layout include an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo projects because it appears that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to business branding, if dining establishments approached their advertising in the exact same way dentists do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dental business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo includes 4 characters startled in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which communicated that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize precisely how individuals should think or feel they don’t understand the mission of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the chance to be understood.

Logo style produced for a hair style studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that related a sense of tranquility and elegance for their new hair salon. I came up with a design which didn’t go the obvious path of creating simply a stylized orchid but instead created a logo design that implied a flower in the pattern of a swirl featured in to the letter O in the name and by placing emphasis on the logo design using the figure of a hummingbird hovering over the logo itself. The obvious path in creating a business logo is in most cases the wrong direction and in this case, the design ended up not being about the orchid but alternately laid the main focus on the perception that they wanted to project to their customers.

Arabian steed logo design created for a horse ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique organization logo design customized to exemplify the unique physical traits of the Arabian pedigree of equines. By having a different head shape and very high tail carriage, the Arabian is one of the highly quite easily identifiable equine types in the world.

Las Coffee shop logo design a tiny dining establishment, design consists of a modified script font style which floats over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, design consists of a modified manuscript font which hovers above a group of ornate lines as well as dots.

Logo layout for a software application designer the style features as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in quite a few cases the symbolism supporting a logo design is just as important as how it serves the organization it represents.

Develop logo layout created for a Roswell, New Mexico interior developer, layout feature a collection of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Roswell, New Mexico interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location examinations, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in center of words progressed have actually been modified to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Roswell, New Mexico logo design project was carried out for a leadership coach that aids business leaders to develop into more effective at managing people, expectations, and profitability.
A logo style featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly understood the market was ready for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a place to sell off their previously owned products to other sports enthusiasts. I created their Roswell business logo dsign along with an illustration which garners the interest of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really designed for an Roswell, New Mexico regional farm it was actually devised for a products broker, and this particular company logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design an identity that projected confidence, financial success, and wealth.

 Roswell Logo design for a nonprofit, Turning Point Solutions - the logo layout attribute for ostensibly dealing with arrow and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to discover any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where the target is. Thankfully, in this instance, I struck a bullseye with the 1st try.

Logo design made for using an indication for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to design a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.