Acute Care 360 ImageCo, Roswell, New Mexico, NM,

ImageCo, Roswell, New Mexico, NM,

Evolv Design logo designed by ImageCo, Roswell, New Mexico, NM,

Red Panda Publishers logo designed by ImageCo, Roswell, New Mexico, NM,

Roswell, New Mexico, NM,

ImageCo, Roswell, New Mexico, NM,

ImageCo, Roswell, New Mexico, NM,
Mid Valley Pathology logo designed by ImageCo, Roswell, New Mexico, NM,

FSA OK logo designed by ImageCo, Roswell, New Mexico, NM,

Emerald Heights logo designed by ImageCo, Roswell, New Mexico, NM,

Club Sapphire logo designed by ImageCo, Roswell, New Mexico, NM,

Downtown Dogs logo designed by ImageCo, Roswell, New Mexico, NM,

WSBA logo designed by ImageCo, Roswell, New Mexico, NM,

Ferry Street Coffee Company logo designed by ImageCo, Roswell, New Mexico, NM,

Stoney Forensic logo designed by ImageCo, Roswell, New Mexico, NM,

Smart kernels logo designed by ImageCo, Roswell, New Mexico, NM,

Memorable Logos That Tell Stories and Connect Emotionally

Designing a brand identity or a logo design that is both unforgettable and expresses the story of who you are or what you actually do is a herculean endeavor. The difficulty is to generate a design concept which is simplistic enough to be understood at a glimpse and imparts enough relevant information that it can express who you are. However no logo can genuinely tell your story or summarize your business, and travelling down that road often makes for a logo design that performs neither. However, in skillful hands, it is possible to strike a balance between the two and create a brand identity that both informs and emotes and reaching that sweet spot is what your business should hope for from their brand identity designer.

ImageCo is one person, Tim Garner, I am a freelance branding specialist. For over two decades I have been creating unforgettable logos and brand identity designs which tell stories and resonate with customers. But don’t take my word for it, just check out my work and discover for yourself. I don’t claim that I’m the best logo designer in the world, however, I do know what I am actually doing and my clients are inclined to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often stated with such vehemence by people operating in the branding sector, that one has to question why so many people in branding agencies hate logos as much as they appear to. It is quite true that your logo is not your brand, but what does that make a business that has no logo? One thing is certain, it guarantees that a brand with no logo will be faceless and easily forgotten.

Without a logo, a business’s brand is simply nothing more than a fading memory because consumers would have virtually nothing to anchor their brand experiences too.

Some people compare a logo to a smile or a handshake which is somewhat accurate, however it’s actually far more than that. A logo is a brand’s anchor and it also serves as the cornerstone of a business’s brand image. A logo functions as an anchor because the entire brand experience is anchored to it. It is also a brand’s cornerstone, since a cornerstone is the first stone placed when constructing the foundation of the structure above it, and once it is laid it will be the guiding reference point for every stone that comes after it. A logo serves in the same way, it is a foundational building block that supports the business it represents, and it continuously serves as a defining reference point that guides a brand as it develops.

ImageCo is a brand identity firm and our objective is to help our customers lay that cornerstone and drop that anchor. We help companies look more established, more polished, and more experienced. This helps ensure that our clients will always stand out, and are not only entitled to a seat at the table, but look like they should be seated at the head of that table.

Roswell LOGO DESIGN​

For over 2 decades ImageCo has been helping businesses of all kinds grow memorable brands. We’ve undertaken branding work for builders, universities, heart surgeons, wedding singers, cafes, retailers, and virtually every other kind of business you can imagine. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every brand identity project as if it will be utilized as an electric sign. Because of our sign first strategy our designs can, and have been utilized in everything from fashion labels to billboards. Our sign first method ensures that our logos are equally reliable whether they are used in TV commercials or website apps, they are consistently identifiable, comprehended, and remembered irrespective of scale or purpose.

American Made ★ Design

The one difference that seriously sets ImageCo apart from other design agencies that you might possibly have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to do, we perform in-house. No matter the kind of design project we take on, logo, website design, trade show exhibition, or electrical sign, we do not, and never will job-out our client’s work to companies located outside the United States. Whenever you phone us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not a broker that marks up the price of your project and determines the terms of how we conduct business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Every new Roswell business knows they probably need a logo, yet few start ups fully understand the pivotal role their logo design can play in their financial success, or exactly why one business logo works more effectively than another. A logo design has an immediate and long-term impact on the financial success of a business, choose the right one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the life of a business.

The logos included in the ImageCo portfolio help Roswell businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos don’t need contemplation, they can be grasped in merely a glance.
  2. Scalability: from label to store signs a scalable logo design will remain legible and equally emotive at virtually any scale.
  3. Versatility: logos which work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or company they brand.
  5. Relevance: a logo should be ageless and will feel equally relevant today, tomorrow, and 20 years from now.

understanding branding

Brand – It’s a verb as well as a noun, it’s an identifying mark and the process of noting something to make sure that it could be distinguished, its origin originates from the mark branded onto animals. Nowadays a brand represents practically anything with a motive, whether it be earnings or government agencies, a brand is an intrinsic aspect of defining the value of a specific thing in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s attractive sister, they are each from the exact same family, the distinction being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest aimed at a target market, it’s objective is to develop a mental image that the audience can relate to.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When someone mentions the names Porsche or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and that is what makes people buy those brands. Brand image is why people identify with most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you reflect on the history of a lot of branding firms you’ll discover that they are quite often rebranded advertising and marketing companies. When someone states they are in marketing many people will likely have an idea about what they do. However when someone says “I am in branding”… it simply seems more impressive, perhaps it’s because most people don’t fully understand what it implies to be in branding so it comes off as mysterious and kind of sexy.

Brand Identity – Is a comprehensive term that explains the visual aspects of a product or business that affect understandings. This primarily consists of the name, the logo, the product packaging, the different colors utilized however can additionally include sound, lights, texture, signs, actually anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that specializes in a type of visual design which helps form the public image of a company, a product or a business. Brand identity designers create logo designs, signage designs, packaging, as well as collateral material such as cards, stationery, and pamphlets. Some visual designers also develop websites as well as user interfaces. The essential duty of a brand identity designer is to establish the visual cues as well as a psychological tone with the goal of influencing activities, outcomes and also perceptions.

select signs/logos

Retro logo style of a bike developed for a Roswell coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were launching in an older part of the city and wished to cast an old-fashioned atmosphere without appearing as stodgy or low energy. I accomplished both of these jobs by means of developing a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and also germs designed for Roswell clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and outcomes of diseases, mainly the branch of healthcare that deals with the clinical evaluation of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it serves very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more interest grabbing and much more meaningful.

logo layout with a leaping green frog made for a family members fun facility in Roswell.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to include a few springs into the design but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a trail, a stream, and also a tree - created for Roswell traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but rather communicate emotional experiences by means of the photos they record. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon first view, which I think is quintessential of most professional photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I attempted to do something much the same to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Roswell logo but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Roswell logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly take pleasure in and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my client, even though he liked the concept, didn’t care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this particular type of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with friends and colleagues and family as well as with individuals that they don’t even know so as to get honest point of views on the value of a design concept. Fortunately, he discussed it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a weird animal in the design world because the people that have a tendency to hire an expert to design their business logo realize how essential a logo design is for their business so they are way more vested in the result. Every logo job has it’s portion of obstacles, but the greatest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Roswell publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it really is the most vital part of a printed book considering that it is usually the very first thing a person views in the book shop. With respect to a publishing company, it’s the optimal opportunity they will ever get to promote their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many cases one of the traits individuals tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to imparting a good sense of flight and it was certainly a victory.

 Roswell logo layout made use of for advertising and marketing and a tag style for Vintage Instance includes an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be much older cases. For this custom logo design I strove to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for every thing from a website to a label on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in Roswell, design consist of an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo projects due to the fact that it seems that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business marketing, if dining establishments approached their advertising in the same way dentists do every one of their logo designs would be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo design features 4 personalities staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain how individuals should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that describes itself won’t have the opportunity to be comprehended.

Logo design developed for a Roswell hair design studio featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that communicated a sense of ease and connection for their new hair studio. I created a concept that didn’t go the obvious route of creating simply a stylized orchid but rather designed a logo which implied a flower in the pattern of a swirl incorporated into the letter O in the title and by placing attention on the logo design along with the figure of a hummingbird floating above the image itself. The obvious path in designing a logo design is frequently the wrong path and in this case, the design ended up not being about the flower but instead laid the attention on the emotion that they really wanted to forecast to their patrons.

Arabian horse logo style produced for a horse ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind creative logo design tailored to manifest the unique physical traits of the Arabian pedigree of equines. By having an identifiable head shape and very high tail carriage, the Arabian is one of the most immediately recognizable equine types in the whole world.

Las Cafe, A Roswell Coffee shop logo design a little restaurant, style contains a changed manuscript font style which hovers over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, design includes a changed manuscript font which hovers over a team of elaborate lines as well as dots.

Logo design for a software developer the layout features as well as iconic Roswell component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in many cases the significance behind a company logo is equally as important as how it brands the business it represents.

Advance logo layout produced for a Roswellindoor developer, design feature a collection of red circles that intersect and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Roswell interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, collaborates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, site examinations, programming, analysis, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions in Roswell, the characters for letter V and A in center of the word progressed have actually been modified to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Roswell logo design assignment was completed for a leadership consultant that assists business leaders to develop into more efficient at managing people, expectations, and profitability.

A Roswell business logo style featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly understood the market place was ready for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a spot to sell their previously owned goods to other sports enthusiasts.

I created their Roswell business logo design utilizing a graphic which captures the attention of vehicles and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.

Logo design MQ farms, this Roswell company logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really produced for an Roswell regional farm it was really devised for a commodities broker, and this creative logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design a graphic that projected self-assurance, success, and prosperity.

 Roswell Logo design for a nonprofit, Turning Factor Solutions - the logo design function for ostensibly dealing with arrowhead and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where exactly the target is. Thankfully, in this particular case, I struck a bullseye with the very first try.

Logo made for using an indication for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a renowned Roswell sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the proprietor to design a logo design that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.