South Valley Logo Design

Nearly every new South Valley venture knows they are in need of a logo, but few entrepreneurs fully grasp the crucial role their logo will make in their becoming successful, or the reason that one logo design works far better than another. A company logo has a critical and long-term impact on the financial success of a business, select the correct one and it can make the door swing and cash register ring, select the incorrect one and it will be a barrier and an impediment for the life span of a business. The logos presented in the ImageCo portfolio help South Valley companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not demand contemplation, they can be realized in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and equally emotive at any size.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a company logo should be timeless and should feel relevant today, tomorrow, and twenty years from today.

Retro logo style of a bike developed for a South Valley coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening up in an old part of town and wanted to cast a retro atmosphere without appearing as monotonous or low energy. I accomplished both jobs by means of creating a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo layout with a microscope slide and germs created for South Valley medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the root causes and consequences of diseases, mainly the field of medicine which works with the clinical examination of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I remember where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Generally I try not to be extremely literal with a concept and to a point, this specific design approaches the company it serves fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and much more meaningful.

logo layout with a jumping environment-friendly frog created for a family members enjoyable center in South Valley.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to feature a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a trail, a stream, and a tree - developed for South Valley travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector because travel photographers tend not to shoot places or things but rather convey emotional journeys through the pictures they record. The thought behind this logo composition was to utilize negative space to communicate more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I attempted to do something much the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  South Valley logo but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 South Valley logo design with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my customer, even though he loved the concept, really did not care for my choice of birds. This particular guy seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his contempt for this specific breed of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with friends and family members as well as with people that they don’t actually know so as to get honest assessments on the value of a design concept. Fortunately, he shared it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a weird creature in the design world given that the people that are inclined to hire an expert to create their logo design recognize how important a logo design is for their business so they are way more invested in the result. Every logo design project has it’s allotment of challenges, but the biggest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for South Valley publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, however it is the most essential part of a published book considering that it is ordinarily the initial thing a person sees in the bookstore. With regard to a publishing company, it’s the best opportunity they will ever have to spotlight their brand and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many cases one of the traits individuals usually tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of air travel and it was undoubtedly a winner.

 South Valley logo design used for marketing and also a label style for Vintage Instance includes an archaic font style style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which seemed to be older cases. For this custom logo concept I sought to come up with a logo that had a fluid nostalgic feel to it and could be used for anything from a website to a label on brand new cases that seemed like they were from another generation.

Logo design created for an orthodontist in South Valley, layout consist of an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo design jobs due to the fact that it appears that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to small business advertising, if dining establishments approached their advertising in the same way dental offices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo includes 4 personalities startled in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo which conveyed that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain how people ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself will never have the likelihood to be comprehended.

Logo design produced for a hair design workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that communicated an atmosphere of serenity and class for their new hair salon. I created a concept that didn’t go the obvious direction of designing simply a stylized orchid but alternatively designed a logo that suggested an orchid in the formation of a swirl incorporated into the letter O in the name and by putting emphasis on the concept with the figure of a hummingbird floating above the logo itself. The obvious path in designing a business logo is usually the wrong route and in this case, the design ended up not being about the orchid but instead put the main focus on the emotion that they really wanted to transmit to their clients.

Arabian horse logo style produced for an equine ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created an original custom logo design tailored to embody the unique physical traits of the Arabian type of horses. With an identifiable head shape and very high tail posture, the Arabian is one of the highly easily recognizable horse lineages in the world.

Las Cafe logo design a tiny dining establishment, design consists of a changed script typeface which floats above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, style consists of a changed manuscript font style which hovers over a group of elaborate lines and also dots.

Logo style for a software program designer the layout features as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in quite a few cases the symbolism supporting a company logo is equally as important as how it serves the company it stands for.

Advance logo design created for a South Valley interior designer, style feature a series of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South Valley interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, collaborates, and oversees such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, site examinations, programming, investigation, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in center of the word progressed have actually been customized to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This South Valley logo design assignment was undertaken for a management coach that helps business leaders to develop into more efficient at handling people, expectations, and profitability.

A logo design featuring an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market was prepared for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a spot to market their pre-owned goods to other sports enthusiasts. I created their South Valley logo dsign using an illustration that captures the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really created for an South Valley area farm it was really designed for an investments broker, and this creative logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce a graphic that projects esteem, effectiveness, and luxury.
Logo design designed for using an indicator for the restaurant (Brewgrrs), it is a luxuriant script font style that is similar to a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to create a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.