South Valley, New Mexico Logo Design

Virtually every new South Valley business understands that they are in need of a logo, yet few entrepreneurs entirely are aware of the crucial role their organization logo will make in their success, or precisely why one business logo works far better than another. A logo has a critical and lasting influence on the success of a company, choose the right one and it can make the door swing and cash register ring, choose the wrong one and it will be an obstacle and a hindrance for the life of an organization.

The logos featured in the ImageCo portfolio help South Valley, New Mexico companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs do not require consideration, they can be understood in just a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and equally emotive at any size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a company logo needs to be enduring and will feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike created for a South Valley, New Mexico coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening up in an old section of town and hoped to cast a retro feel without coming across as stodgy or low energy. I accomplished both jobs by creating a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo design with a microscope slide as well as bacteria made for South Valley, New Mexico clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and outcomes of diseases, mainly the field of medicine which works with the clinical assessment of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be excessively literal with a design and to a degree, this specific design approaches the company it serves rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more attention grabbing and a lot more memorable.

logo layout with a jumping eco-friendly frog created for a household fun center in South Valley, New Mexico.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a group of birds, a mountain, a path, a stream, and a tree - created for South Valley, New Mexico travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to capture places or things but rather communicate emotional experiences through the images they capture. The thought behind this logo composition was to utilize negative space to communicate more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I tried to do something similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  South Valley logo but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 South Valley logo style with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the client, while he liked the concept, didn’t care for my choice of birds. This particular guy seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his aversion for this particular kind of sea bird.

When I turn a design over to a customer I encourage them to talk about it with friends and family members as well as with other people that they don’t actually know so as to get honest judgements on the value of a concept. Fortunately, he talked about it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world given that the people that have a tendency to hire a professional to design their logo understand how essential a logo design is for their organization so they are way more invested in the outcome. Every logo design project has it’s allotment of difficulties, but the largest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for South Valley, New Mexico publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it really is the most vital part of a published book considering that it is often the first thing a person sees in the bookstore. With respect to a publisher, it’s the best opportunity they will likely ever get to advertise their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many cases 1 of the aspects consumers often tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service located in LA and although I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was definitely a winner.

 South Valley logo style used for advertising and marketing as well as a label design for Vintage Instance includes an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which appeared to be much older cases. For this custom logo design I strove to come up with a logo that offered a fluid old style feel to it and could easily be utilized for everything from a web site to a label on brand new cases that seemed like they were from another generation.

Logo design produced for an orthodontist in South Valley, New Mexico, design consist of an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo design projects considering that it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to business advertising, if dining establishments approached their branding in the exact same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually really love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo design includes 4 personalities startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe how people should think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that explains itself will never have the opportunity to be comprehended.

Logo design developed for a hair layout workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that related an atmosphere of relaxation and class for their new hair salon. I came up with a design that didn’t go the obvious path of creating just a stylized orchid but instead designed a logo which suggested an orchid in the formation of a swirl incorporated into the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a business logo is oftentimes the incorrect route and in this case, the design ended up not being about the flower but instead put the focus on the emotion that they wanted to transmit to their patrons.

Arabian equine logo layout produced for an equine ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique organization logo design customized to illustrate the unique physical traits of the Arabian kind of equines. With an unique head form and higher tail carriage, the Arabian is one of the most immediately identifiable horse lineages in the world.

Las Coffee shop logo layout a little restaurant, style includes a modified manuscript font which hovers over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, design includes a customized manuscript font style which hovers over a group of ornate lines and dots.

Logo style for a software application designer the design functions and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in many cases the meaning behind a logo design is equally as important as how it brands the business it stands for.

Advance logo design developed for a South Valley, New Mexico indoor developer, layout attribute a collection of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South Valley, New Mexico interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, collaborates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, space planning, location evaluations, programming, research study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and also A in center of words progressed have actually been changed to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This South Valley, New Mexico logo design assignment was completed for a management consultant that enables business professionals to develop into more efficient at managing people, expectations, and profitability.
A logo style featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly realized the market place was ready for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a place to market their previously owned items to other sports enthusiasts. I tailored their South Valley logo dsign utilizing an image that garners the interest of vehicles and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually composed for an South Valley, New Mexico area farm it was in reality developed for a products broker, and this company was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to design a graphic that projected self-confidence, effectiveness, and affluence.

 South Valley Logo design for a nonprofit, Transforming Factor Solutions - the logo design feature for externally facing arrowhead and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this particular case, I nailed a bullseye with the first go.

Logo designed for using an indication for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to produce a business logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.