New York Logo Design

Every new New York organization understands that they need a logo, yet few entrepreneurs fully realize the key role their logo will play in their success, or why one logo design performs far better than another. A company logo has an immediate and lasting influence on the financial success of a company, choose the right one and it will make the door swing and phone ring, choose the incorrect one and it will be a barrier and an impediment for the life of a business.

The logos presented in the ImageCo portfolio help New York companies succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs do not require consideration, they can be grasped in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and just as emotive at any size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo design must be ageless and will feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle created for a New York coffee cafe and a coffee roaster.

Ferry Street Coffee Company

This start-up coffee roaster and bistro were actually launching in an old part of the community and wanted to cast a nostalgic tone without coming across as monotonous or low energy. I achieved both of these tasks by means of designing a sign concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo style with a microscope slide and also bacteria made for New York medical center.

Mid-Valley Pathology | Logo Design Project

Pathology is the science which analyzes the root causes and outcomes of diseases, mainly the branch of healthcare that deals with the clinical examination of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it serves rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and more unforgettable.

logo style with a jumping environment-friendly frog created for a household enjoyable center in New York.

Cool Springs | Retail Branding Project

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to integrate a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a trail, a stream, and a tree - developed for New York travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche field due to the fact that travel photographers don’t capture locations or things but instead project emotional experiences by means of the photos they record. The thought behind this logo design was to use negative space to project more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I attempted to do something comparable to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  New York logo design but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 New York logo design with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design Project

The lion’s share of custom logo design jobs that I take on I really relish and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the customer, even though he liked the concept, didn’t care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this specific kind of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family members as well as with folks that they don’t actually know so as to get objective assessments on the worthiness of a concept. Fortunately, he shared it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a strange animal in the design world because the people that have a tendency to hire an expert to design their business logo realize how crucial a logo design is for their business so they are way more invested in the result. Every logo design project possesses it’s portion of challenges, but the greatest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for New York publication publisher

Red Panda Publishers | Logo Design Project

The book spine is a slender parcel of real estate to work with, however it really is the most essential part of a published book given that it is ordinarily the very first thing a person views in the bookstore. With respect to a publishing company, it’s the most ideal opportunity that they will likely ever get to advertise their label and get their logo design in front of the individuals that shop for actual books. This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design Project

Airlines arrive and go nevertheless it seems that in many cases 1 of the aspects consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline located in LA and although I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of air travel and it was undoubtedly a success.

 New York logo layout made use of for advertising and also a label layout for Vintage Case includes an old typeface layout.

Vintage Case | Logo Design Project

Vintage case focused in brand-new cases for music instruments, that seemed to be antique cases. For this logo design I tried to come up with a logo that offered a fluid nostalgic feel to it and could be used for every thing from a website to an insignia on brand new cases that seemed like they were from a different era.

Logo design developed for an orthodontist in New York, layout consist of an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design Project

Dental business logos can be one of the most challenging logo design jobs because it appears that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to business marketing, if dining establishments approached their advertising in the very same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession. I really love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on. Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.
William McNally logo design made for a household not-for-profit, the logo features 4 personalities staggered in height to represent a family with in the style.

William McNally | Logo Design Project

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to convey. The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain precisely how individuals should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself won’t have the opportunity to be understood.
Logo design developed for a hair layout workshop featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that communicated a feeling of relaxation and connection for their new hair salon. I came up with a concept that did not go the obvious course of making merely a stylized orchid but rather created a logo which suggested an orchid in the pattern of a swirl incorporated in to the letter O in the title and by placing attention on the concept along with the figure of a hummingbird floating over the image itself. The obvious path in creating a business logo is usually the wrong course and in this case, the design ended up not being about the flower but alternately laid the main focus on the feeling that they really wanted to forecast to their clients.
Arabian horse logo layout developed for a horse cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design Project

ImageCo created an original brand concept tailored to embody the unique physical traits of the Arabian pedigree of equines. By having an unique head form and very high tail carriage, the Arabian is one of the highly immediately identifiable equine types in the entire world.
Las Coffee shop logo style a tiny restaurant, design consists of a customized script font which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design Project

Las Coffee shop logo style a little restaurant, layout contains a modified manuscript font which hovers over a group of luxuriant lines and dots.

Logo style for a software program developer the style functions and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design Project

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in quite a few cases the symbolism behind a logo design is equally as important as how it serves the business it represents.

Advance logo design produced for a New York indoor developer, design function a series of red circles that converge and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design Project

Evolv Design is a New York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, investigates, coordinates, and oversees such tasks. Interior design is a diverse profession that involves conceptual development, area planning, site evaluations, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and A in middle of words progressed have actually been customized to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular New York logo design assignment was undertaken for a leadership coach that enables business leaders to become more efficient at managing people, expectations, and productivity.
A logo style including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was ready for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a location to sell their previously owned products to other sports enthusiasts.

I tailored their New York logo design design along with a graphic that seizes the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ farms, this logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design

The MQ farms business logo design wasn’t actually developed for an New York area farm it was in reality designed for a products broker, and this trademark was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to create an identity that projected self-assurance, effectiveness, and prosperity.

 New York Logo design for a nonprofit, Turning Point Solutions - the logo style feature for externally facing arrow and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where the target is. Fortunately, in this particular case, I hit a bullseye with the very first go.

Logo design designed for the use of an indication for the dining establishment (Brewgrrs), it is an ornate script font style that is evocative a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Branding

I’ve created quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to design a logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.