New York Logo Design

Every new New York organization understands that they require a logo, but few entrepreneurs entirely comprehend the pivotal role their company logo will take in their success, or precisely why one logo performs far better than another. A logo has a critical and long term influence on the financial success of a business, go with the correct one and it will make the door swing and cash register ring, choose the incorrect one and it can be a barrier and a hindrance for the life of a company.

The logos presented in the ImageCo portfolio help New York  companies succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos don’t require scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from labels to posters a scalable logo design will be legible and just as emotive at every dimension.
  3. Versatility: logos which work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a business logo should be enduring and should feel as relevant today, tomorrow, and forty years from now.
Retro logo style of a bike created for a New York, New York coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening in an older section of the city and really wanted to visualize a retro tone without coming across as monotonous or low energy. I accomplished the two jobs by creating a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide and bacteria designed for New York, New York clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the triggers and effects of diseases, especially the branch of healthcare which deals with the laboratory evaluation of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be overly literal with a design and to a point, this specific design approaches the company it serves fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and a lot more meaningful.

logo layout with a leaping environment-friendly frog made for a family members enjoyable center in New York, New York.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for health care providers, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to feature a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a route, a stream, and a tree - created for New York, New York traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche field because travel photographers don’t shoot places or things but rather reveal emotional experiences by means of the images they capture. The idea behind this logo composition was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of most good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I made an effort to do something similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  New York logo design but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 New York logo style with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I truly enjoy and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my customer, even though he loved the concept, didn’t care for my choice of birds. This particular man seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this specific breed of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and family as well as with other people that they don’t actually know so as to get honest assessments on the worthiness of a design concept. Fortunately, he discussed it with his whole family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a strange creature in the design world given that the people that are inclined to hire a professional to create their business logo realize how vital a logo design is for their business so they are much more vested in the final result. Every logo project possesses it’s share of hurdles, but the biggest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for New York, New York book author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it is the most vital part of a published book because it is usually the very first thing a person sees in the book store. With regard to a publishing company, it’s the best opportunity they will likely ever have to spotlight their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many occurrences 1 of the things individuals tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a feeling of airline flight and it was surely a victory.

 New York logo layout utilized for marketing and a label style for Vintage Case features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which seemed to be vintage cases. For this brand concept I tried to come up with a logo that possessed a fluid retro feel to it and could be utilized for every thing from a web site to an insignia on brand new cases that appeared like they were from a different point in time.

Logo created for an orthodontist in New York, New York, design include an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo jobs due to the fact that it appears that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to business branding, if dining establishments approached their advertising in the same way dental practitioners do every one of their logo designs would be a picture explaining anything they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design includes 4 personalities startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize exactly how individuals ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself will never have the chance to be comprehended.

Logo style created for a hair layout workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that carried a spirit of ease and elegance for their new hair salon. I came up with a concept which didn’t go the obvious path of crafting just a stylized orchid but rather delivered a logo which suggested a flower in the formation of a swirl featured in to the letter O in the title and by placing attention on the logo design along with the figure of a hummingbird hovering above the image itself. The obvious path in designing a logo is usually the incorrect course and in this case, the design ended up not being about the orchid but alternately placed the focus on the feeling that they really wanted to transmit to their clients.

Arabian equine logo design developed for a horse ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct business logo concept fashioned to manifest the unique physical traits of the Arabian type of equines. With an identifiable head shape and higher tail posture, the Arabian is one of the highly quite easily recognizable equine types in the whole world.

Las Cafe logo style a little restaurant, design contains a changed manuscript font which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, layout consists of a modified script font style which floats above a team of elaborate lines and also dots.

Logo layout for a software application programmer the design functions and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in many cases the meaning supporting a business logo is equally as important as how it serves the enterprise it represents.

Evolve logo layout created for a New York, New York indoor designer, style function a series of red circles that intersect as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New York, New York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site examinations, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words progressed have been changed to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This New York, New York logo design project was done for a management expert that helps business professionals to become more successful at overseeing people, expectations, and productivity.
A logo style featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was prepared for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a place to sell off their used items to other sports enthusiasts. I created their New York business logo dsign with a graphic which seizes the interest of traffic and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really designed for an New York, New York area farm it was actually developed for an investments broker, and this particular brand was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a graphic that projected assurance, effectiveness, and affluence.

 New York Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout function for externally facing arrowhead and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where the target is. Thankfully, in this particular instance, I struck a bullseye with the very first go.

Logo design designed for the use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the business owner to create a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.