Albany, New York Logo Design

Each and every new Albany organization realizes that they need a logo, yet few entrepreneurs fully realize the vital role their logo can make in their financial success, or why one logo design functions more effectively than another. A logo design has an immediate and sustaining influence on the success of a business, pick the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and an impediment for the longevity of a company.

The logos presented in the ImageCo portfolio help Albany, New York companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs do not require deliberation, they can be grasped in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and equally emotive at any scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a company logo must be lasting and will feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bike developed for a Albany, New York coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were launching in an older part of the area and hoped to visualize a retro tone without appearing as monotonous or low energy. I fulfilled each of the jobs by creating a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo design with a microscope slide and also germs made for Albany, New York medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and effects of diseases, especially the field of medicine that works with the clinical evaluation of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be extremely literal with a concept and to a degree, this design approaches the company it represents very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more interest grabbing and much more meaningful.

logo layout with a leaping eco-friendly frog developed for a family members fun facility in Albany, New York.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for physicians, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to integrate a some springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a path, a stream, and a tree - designed for Albany, New York travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche speciality because travel photographers don’t shoot places or things but instead communicate emotional experiences by means of the pictures they record. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I attempted to do something much the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Albany logo but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Albany logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I truly take pleasure in and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my customer, even though he loved the concept, didn’t care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this specific type of sea bird.

When I turn a design over to a client I encourage them to share it with friends and colleagues and family as well as with folks that they don’t even know so as to get honest judgements on the value of a design concept. Fortunately, he shared it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a weird creature in the design world because the people that have a tendency to hire an expert to create their business logo understand how crucial a logo design is for their business so they are way more vested in the end result. Every logo project possesses it’s share of obstacles, but the greatest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Albany, New York book author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, however it really is the most critical part of a printed book given that it is ordinarily the first thing a person sees in the book store. Concerning a publisher, it’s the optimal opportunity that they will ever get to spotlight their brand and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many occurrences one of the things people tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline located in LA and while I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to affording a feeling of flight and it was definitely a success.

 Albany logo layout used for marketing and also a tag style for Vintage Instance includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that appeared to be older cases. For this business logo design I tried to come up with a logo that offered a fluid retro feel to it and could easily be used for anything from a web site to a label on brand new cases that appeared like they were from a different era.

Logo design developed for an orthodontist in Albany, New York, layout include an arc with lines converging via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo projects because it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to small business marketing, if dining establishments approached their branding in the exact same way dental offices do every one of their logo designs would be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo design includes 4 personalities staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize how individuals should think or feel they don’t understand the objective of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo design developed for a hair design workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that projected a spirit of calmness and elegance for their new hair salon. I created a design which didn’t go the obvious path of crafting just a stylized orchid but alternatively created a logo that implied an orchid in the pattern of a swirl integrated in to the letter O in the name and by putting emphasis on the concept with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a company logo is generally the incorrect route and in this case, the design ended up not being about the flower but instead put the focus on the perception that they wanted to transmit to their clients.

Arabian horse logo design developed for an equine cattle ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique brand concept fashioned to manifest the unique physical traits of the Arabian kind of horses. By having a different head shape and high tail carriage, the Arabian is one of the highly quite easily recognizable horse breeds in the world.

Las Coffee shop logo style a small restaurant, style includes a changed script font style which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, design includes a modified script typeface which floats above a group of elaborate lines and dots.

Logo layout for a software program programmer the design functions and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the business and in many cases the significance behind a logo design is just as important as how it serves the organization it represents.

Advance logo layout created for a Albany, New York interior designer, style function a series of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Albany, New York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, collaborates, and oversees such projects. Interior design is a multifaceted occupation that includes conceptual development, area planning, site evaluations, programming, study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and also A in center of the word advanced have actually been modified to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Albany, New York logo design project was carried out for a leadership consultant that assists business professionals to develop into more efficient at overseeing people, expectations, and profitability.
A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was primed for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a location to market their secondhand equipment to other sports enthusiasts. I designed their Albany logo design dsign with an image which seizes the interest of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually produced for an Albany, New York regional farm it was in reality developed for a products broker, and this particular logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop a graphic that projects confidence, financial success, and affluence.

 Albany Logo design for a nonprofit, Transforming Factor Solutions - the logo style function for outwardly dealing with arrow and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye without understanding where exactly the target is. Luckily, in this instance, I hit a bullseye with the very first shot.

Logo design designed for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font style that is similar to a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to produce a logo design which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.