Albany Logo Design

Every new Albany company understands that they are in need of a logo, however few new business owners fully grasp the pivotal role their logo will take in their success, or exactly why one logo performs far better than another. A business logo has a critical and lasting effect on the success of a company, pick the correct one and it will make the door swing and phone ring, select the incorrect one and it can be an obstacle and a hindrance for the life of a business. The logos featured in the ImageCo portfolio help Albany businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t demand contemplation, they can be comprehended in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a logo needs to be enduring and will feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bicycle created for a Albany coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening up in an old part of the area and really wanted to visualize a vintage vibe without appearing as stodgy or low energy. I fulfilled both jobs by designing a sign concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo layout with a microscope slide as well as bacteria created for Albany clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and effects of diseases, mainly the branch of medicine which deals with the clinical examination of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Normally I try not to be extremely literal with a concept and to a point, this specific design approaches the company it serves quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more focus grabbing and much more meaningful.

logo design with a leaping green frog created for a household fun facility in Albany.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a trail, a stream, and also a tree - developed for Albany traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche speciality because travel photographers don’t shoot locations or things but rather communicate emotional journeys by means of the images they record. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I attempted to do something very similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Albany logo design but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Albany logo design with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, even though he liked the concept, didn’t care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this specific breed of sea bird.

When I turn a design over to a customer I urge them to talk about it with friends and family members as well as with other people that they don’t even know so as to get unbiased assessments on the benefit of a design. Fortunately, he discussed it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to create their business logo realize how crucial a logo design is for their organization so they are way more vested in the final result. Every logo job has it’s allotment of difficulties, but the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Albany book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, but it is the most essential part of a printed book due to the fact that it is usually the initial thing a person sees in the bookstore. With regard to a publishing company, it’s the most ideal opportunity they will ever get to advertise their product and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many cases one of the aspects folks usually tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline based in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a sense of air travel and it was certainly a winner.

 Albany logo design used for marketing and also a label style for Vintage Instance features an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be much older cases. For this business logo design I strove to come up with a logo that offered a fluid old-fashioned feel to it and could easily be utilized for everything from a web site to a label on brand new cases that seemed like they were from a different point in time.

Logo produced for an orthodontist in Albany, design consist of an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo projects because it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to company branding, if dining establishments approached their advertising in the exact same way dental offices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo features 4 personalities surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe exactly how people should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the chance to be comprehended.

Logo design created for a hair style workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that projected a spirit of relaxation and class for their new hair studio. I came up with a design which didn’t go the obvious course of making just a stylized orchid but rather created a company logo that implied a flower in the formation of a swirl featured in to the letter O in the title and by placing attention on the concept along with the figure of a hummingbird floating over the image itself. The obvious path in designing a logo is more often than not the wrong direction and in this case, the design ended up not being about the flower but alternately placed the importance on the feeling that they wanted to project to their customers.

Arabian horse logo design created for a steed ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique brand design styled to manifest the unique physical traits of the Arabian breed of equines. With an identifiable head form and higher tail posture, the Arabian is one of the very most quite easily identifiable equine lineages in the entire world.

Las Coffee shop logo style a little dining establishment, layout consists of a changed script typeface which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, layout includes a changed manuscript font which hovers above a group of luxuriant lines as well as dots.

Logo layout for a software application designer the style attributes as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in many cases the substance supporting a company logo is just as important as how it brands the company it represents.

Advance logo layout created for a Albany indoor designer, style feature a series of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Albany interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, collaborates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, location assessments, programming, investigation, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and A in center of words advanced have been customized to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Albany logo design job was done for a leadership advisor that assists business leaders to develop into more efficient at handling people, expectations, and profitability.

A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was ready for an outdoor sporting store that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a location to sell their pre-owned equipment to other sports enthusiasts. I created their Albany logo design dsign along with a graphic which seizes the interest of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really created for an Albany area farm it was really devised for a commodities broker, and this trademark was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to develop an identity that projects assurance, effectiveness, and wealth.
Logo designed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate script font that is similar to a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the owner to design a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.