Amherst, New York Logo Design

Virtually every new Amherst venture understands that they need a logo, however few entrepreneurs entirely understand the essential role their organization logo can perform in their financial success, or precisely why one logo design functions far better than another. A business logo has an instant and lasting influence on the success of a company, pick the right one and it can make the door swing and phone ring, go with the incorrect one and it will be an obstacle and an impediment for the life span of a company.

The logos presented in the ImageCo portfolio help Amherst, New York companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos don’t require consideration, they can be understood in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo needs to be enduring and should feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle developed for a Amherst, New York coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were launching in an old part of the town and hoped to visualize an old-fashioned vibe without coming across as stodgy or low energy. I accomplished the two tasks by designing a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and also germs created for Amherst, New York clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and effects of diseases, mainly the branch of medicine that deals with the laboratory assessment of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide into a logo design.

Generally I try not to be extremely literal with a design and to a degree, this specific design approaches the company it serves very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more focus grabbing and a lot more memorable.

logo layout with a leaping eco-friendly frog made for a family enjoyable facility in Amherst, New York.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for doctors, dental professionals, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to feature a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a route, a stream, and a tree - created for Amherst, New York travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector due to the fact that travel photographers don’t shoot places or things but rather communicate emotional journeys through the photos they record. The thought behind this logo composition was to make use of negative space to reveal more than what was visible upon first view, which I think is quintessential of most good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be communicated with just words. I made an effort to do something much the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Amherst logo but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Amherst logo style with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly savor and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, even though he loved the concept, didn’t care for my choice of birds. This particular guy seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this particular type of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get honest viewpoints on the benefit of a design. Fortunately, he discussed it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a strange creature in the design world given that the people that tend to hire an expert to create their business logo realize how essential a logo design is for their company so they are way more vested in the end result. Every logo job possesses it’s allotment of challenges, but the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Amherst, New York publication author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it is the most critical part of a published book given that it is often the primary thing a person views in the book store. Regarding a publishing company, it’s the opportunity that they will ever have to publicize their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many occurrences 1 of the traits folks often tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a good sense of air travel and it was undoubtedly a winner.

 Amherst logo style made use of for marketing and also a label layout for Vintage Instance includes an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that appeared to be older cases. For this brand concept I sought to come up with a logo that had a fluid nostalgic feel to it and could be used for every thing from a web site to an insignia on brand new cases that seemed like they were from a different era.

Logo design created for an orthodontist in Amherst, New York, style consist of an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo jobs due to the fact that it appears that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to small business advertising, if restaurants approached their advertising in the very same way dental practices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo design includes 4 personalities startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain how people ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the opportunity to be understood.

Logo design developed for a hair style studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which related an atmosphere of tranquility and class for their new hair studio. I created a concept that didn’t go the obvious path of making merely a stylized orchid but alternatively created a company logo that suggested an orchid in the formation of a swirl incorporated into the letter O in the title and by putting attention on the logo design using the figure of a hummingbird floating over the logo design itself. The obvious path in designing a logo design is generally the incorrect course and in this case, the design ended up not being about the orchid but instead laid the emphasis on the feeling that they really wanted to forecast to their customers.

Arabian equine logo design created for a steed cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique business logo concept fashioned to illustrate the unique physical traits of the Arabian breed of equines. By having a different head form and high tail posture, the Arabian is one of the highly quite easily recognizable equine breeds in the world.

Las Cafe logo layout a small dining establishment, layout contains a changed manuscript typeface which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, style consists of a changed script typeface which hovers over a team of elaborate lines as well as dots.

Logo style for a software program programmer the design features as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in quite a few cases the significance supporting a business logo is equally as important as how it serves the company it represents.

Evolve logo layout developed for a Amherst, New York interior designer, style function a series of red circles that intersect and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Amherst, New York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, collaborates, and oversees such projects. Interior design is a multifaceted occupation that includes conceptual development, area planning, site inspections, programming, investigation, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word advanced have been modified to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Amherst, New York logo design job was carried out for a leadership guide that helps business professionals to develop into more effective at overseeing people, expectations, and productivity.
A logo layout including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a place to market their pre-owned products to other sports enthusiasts. I designed their Amherst business logo dsign with a graphic that seizes the interest of traffic and sends an image that wakens the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo layout has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually composed for an Amherst, New York area farm it was really devised for a commodities broker, and this particular logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop a graphic that projects self-assurance, success, and wealth.

 Amherst Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout attribute for outwardly facing arrowhead as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where exactly the target is. Thankfully, in this particular instance, I nailed a bullseye with the very first try.

Logo design made for using an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the owner to create a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.