Amsterdam Logo Design

Virtually every new Amsterdam company understands that they require a logo, but few entrepreneurs fully are aware of the essential role their organization logo can make in their becoming successful, or why one business logo works better than another. A company logo has a critical and lasting influence on the success of a company, go with the correct one and it will make the door swing and phone ring, choose the incorrect one and it can be an obstacle and an impediment for the life of an organization. The logos included in the ImageCo portfolio help Amsterdam businesses succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require consideration, they can be realized in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo must be timeless and will feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bike developed for a Amsterdam coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening up in an old section of the area and wished to project an old-fashioned atmosphere without coming across as stodgy or low energy. I fulfilled each of the jobs by means of designing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo layout with a microscope slide and germs developed for Amsterdam clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the causes and outcomes of diseases, especially the branch of medicine which deals with the clinical examination of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be extremely literal with a concept and to a point, this specific design approaches the company it represents quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more focus grabbing and more meaningful.

logo layout with a leaping green frog made for a family enjoyable center in Amsterdam.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun location to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for advertising. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a path, a stream, and a tree - made for Amsterdam travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession because travel photographers tend not to capture places or things but instead convey emotional journeys by means of the images they record. The thought behind this logo composition was to utilize negative space to reveal more than what was visible upon first view, which I think is representative of almost all good photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I attempted to do something much the same to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Amsterdam logo but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Amsterdam logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my client, while he loved the concept, didn’t care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this particular kind of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and colleagues and family as well as with folks that they don’t actually know so as to get impartial viewpoints on the worthiness of a design. Fortunately, he discussed it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a weird animal in the design world because the people that are inclined to hire a professional to create their logo design understand how essential a logo is for their business so they are way more vested in the final result. Every logo project has it’s portion of hurdles, however the largest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Amsterdam publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, but it is the most crucial part of a published book given that it is ordinarily the primary thing a person sees in the bookstore. Regarding a publishing company, it’s the opportunity they will likely ever have to advertise their brand and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many cases 1 of the items individuals often tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service based in LA and while I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a sense of airline flight and it was certainly a winner.

 Amsterdam logo layout used for advertising and marketing as well as a tag design for Vintage Case features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be older cases. For this business logo concept I strove to come up with a logo that possessed a fluid old style feel to it and could be used for everything from a web page to a label on brand new cases that appeared like they were from a different era.

Logo developed for an orthodontist in Amsterdam, design consist of an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo design jobs considering that it appears that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to business advertising, if dining establishments approached their advertising in the same way dental offices do every one of their company logos would be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo design includes 4 personalities surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which communicated that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how individuals should think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the chance to be comprehended.

Logo design developed for a hair layout studio including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that projected a feeling of ease and connection for their new hair studio. I created a design which did not go the obvious direction of creating simply a stylized orchid but alternatively crafted a business logo that suggested a flower in the pattern of a swirl incorporated in to the letter O in the title and by putting emphasis on the concept along with the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a business logo is frequently the wrong route and in this case, the design ended up not being about the flower but instead laid the focus on the feeling that they really wanted to forecast to their customers.

Arabian equine logo style created for a horse cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique brand design customized to manifest the unique physical traits of the Arabian breed of equines. With an unique head shape and higher tail posture, the Arabian is one of the most immediately identifiable horse breeds in the entire world.

Las Cafe logo style a small restaurant, style includes a customized script typeface which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, design includes a changed manuscript font which floats over a team of luxuriant lines and dots.

Logo layout for a software application programmer the layout functions as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in quite a few cases the significance supporting a logo design is equally as important as how it brands the organization it stands for.

Evolve logo layout developed for a Amsterdam interior developer, design function a collection of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Amsterdam interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, collaborates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, location assessments, programming, investigation, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word progressed have been changed to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Amsterdam logo design assignment was done for a leadership specialist that enables business leaders to become more effective at overseeing people, expectations, and profitability.

A logo style including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a place to market their secondhand items to other sports enthusiasts. I designed their Amsterdam business logo dsign along with a graphic which seizes the interest of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo design has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really designed for an Amsterdam regional farm it was really created for a commodities broker, and this trademark was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design a graphic that projects trust, success, and opulence.
Logo designed for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate script font style that is reminiscent of a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the owner to develop a business logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.