Acute Care 360 ImageCo, Astoria, New York, NY,

ImageCo, Astoria, New York, NY,

Evolv Design logo designed by ImageCo, Astoria, New York, NY,

Red Panda Publishers logo designed by ImageCo, Astoria, New York, NY,

Astoria, New York, NY,

ImageCo, Astoria, New York, NY,
ImageCo, Astoria, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Astoria, New York, NY,

FSA OK logo designed by ImageCo, Astoria, New York, NY,

Emerald Heights logo designed by ImageCo, Astoria, New York, NY,

Club Sapphire logo designed by ImageCo, Astoria, New York, NY,

Downtown Dogs logo designed by ImageCo, Astoria, New York, NY,

School board logo designed by ImageCo, Astoria, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Astoria, New York, NY,

Stoney Forensic logo designed by ImageCo, Astoria, New York, NY,

Smart kernels logo designed by ImageCo, Astoria, New York, NY,

TIPS FOR SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design agency offers a money back guarantee try to keep in mind that they can not reimburse the time you invest which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a design firm can only be determined from the quality of their design work, if the work in their design portfolio does not feature real life samples odds are they will not be able to produce a premium logo design.

VISION

A logo’s aim is to be recognized and remembered, and it’s purpose is to echo your unique vision for your organization. If a logo designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how quickly they can get paid.

Astoria LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs develop notable brands. We have done logo design work for farmers, colleges, diamond miners, wedding singers, diners, retail stores, and practically every other kind of business concern you can imagine. What makes ImageCo different compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be employed as an electrical sign. As a result of our sign first method our designs can, and have been utilized in everything from clothing labels to neon signs. Our sign first technique insures that our logos are equally effective whether they are used in television commercials or web applications, they are consistently identifiable, comprehended, and remembered irrespective of scale or function.

American Made ★ Design

The thing which truly sets ImageCo apart from many of the design companies that you might possibly have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are hired to perform, we perform in-house. Regardless of the kind of project we undertake, brand identity design, website design, trade show booth, or commercial sign, we do not, and never will job out our customer’s projects to organizations located outside the United States. When you call us at 1-855-IMAGECO the party that answers the telephone is ImageCo’s owner and designer, not a go-between that increases the cost of your design project and dictates the terms of how you and I conduct business.

QUALITIES OF A POWERFUL LOGO DESIGN

Nearly every new Astoria entrepreneur realizes that they require a logo, yet few start-ups entirely grasp the pivotal role their company logo can play in their becoming successful, or precisely why one logo design performs better than another. A logo has a critical and lasting impact on the financial success of a business, choose the correct one and it can make the door swing and phone ring, choose the incorrect one and it will be a barrier and an impediment for the life span of a company. The logos presented in the ImageCo portfolio help Astoria companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not need scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from label to posters a scalable logo design will be legible and equally emotive at every scale.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or organization they brand.
  5. Relevance: a logo design should be lasting and will feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It is a verb as well as a noun, it’s an identifying mark as well as the process of noting something to make sure that it can be identified, its genesis originates from the mark branded onto animals. Nowadays a brand represents virtually anything with an intention, regardless if it be profit or government agencies, a brand is an intrinsic aspect of specifying the value of a specific thing in the consumer’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are all from the same family, the distinction being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest directed at a target audience, it’s objective is to create an image that the audience can connect to.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When a person states the names Porsche or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and brand image is what makes individuals buy those brands. Brand image is why people buy most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you reflect on the origin of many branding agencies you’ll discover that they are quite often re-branded marketing agencies. When somebody claims they are in advertising lots of people will likely have a preconceived notion about what they do. But when someone says “I’m in branding”… it simply sounds more impressive, maybe it’s because many people don’t know what it implies to be in branding so it comes off as mysterious and perhaps even sexy.

Brand Identity – Is a comprehensive term that explains the visual elements of a product or business that affect view points. This mainly consists of the name, the logo, the packaging, the different colors utilized however can likewise consist of audio, illumination, texture, signage, actually anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that concentrates on a type of visual design that helps form the public image of a firm, a product or an organization. Brand identity designers produce logo designs, signage designs, product packaging, and also collateral material such as cards, stationery, and also brochures. Some visual designers also build sites and also software interfaces. The vital function of a brand identity designer is to develop the visual cues as well as a psychological tone with the goal of influencing actions, results and understandings.

select logos & signs

Retro logo style of a bike developed for a Astoria coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening up in an older part of the area and wanted to cast a retro atmosphere without appearing as uninteresting or low energy. I accomplished each of the jobs via designing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo design with a microscope slide and also germs created for Astoria clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and consequences of diseases, especially the field of medicine that works with the laboratory examination of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it represents fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more attention grabbing and more memorable.

logo layout with a leaping eco-friendly frog created for a family members enjoyable facility in Astoria.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to feature a handful of springs into the design but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a trail, a stream, as well as a tree - created for Astoria travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche sector because travel photographers don’t shoot locations or things but rather convey emotional experiences by means of the photos they record. The thought behind this logo design was to utilize negative space to communicate more than what was visible upon initial glance, which I think is representative of most professional photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I attempted to do something much the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Astoria logo but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 Astoria logo layout with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the client, even though he loved the concept, didn’t care for my choice of birds. This guy truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this specific breed of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with friends and family members as well as with people that they don’t even know so as to get unprejudiced point of views on the worthiness of a design. Fortunately, he discussed it with his whole family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a strange animal in the design world because the people that are inclined to hire a professional to create their logo design recognize how essential a logo is for their business so they are way more invested in the final result. Every logo job has it’s share of obstacles, but the greatest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Astoria publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it is the most vital part of a published book given that it is often the very first thing a person sees in the bookstore. With respect to a publisher, it’s the opportunity that they will likely ever get to promote their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many cases one of the things individuals often tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline situated in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of air travel and it was definitely a winner.

 Astoria logo style used for advertising and marketing and also a label style for Vintage Situation includes an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which looked to be much older cases. For this brand concept I sought to come up with a logo that provided a fluid nostalgic feel to it and could easily be used for anything from a website to a label on brand new cases that seemed like they were from a different generation.

Logo developed for an orthodontist in Astoria, style include an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo jobs due to the fact that it appears that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to small business advertising, if dining establishments approached their branding in the same way dental practices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo design includes 4 personalities surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate exactly how individuals ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that explains itself will never have the likelihood to be understood.

Logo style developed for a Astoria hair style studio including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that conveyed a feeling of calmness and connection for their new hair studio. I created a design that did not go the obvious path of creating simply a stylized orchid but alternatively designed a business logo which implied an orchid in the pattern of a swirl integrated into the letter O in the title and by putting attention on the concept along with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo is frequently the wrong direction and in this case, the design ended up not being about the flower but alternately put the main focus on the emotion that they wanted to forecast to their patrons.

Arabian equine logo layout created for an equine ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct company logo concept fashioned to manifest the unique physical traits of the Arabian type of equines. By having an identifiable head shape and high tail posture, the Arabian is one of the very most easily recognizable equine breeds in the entire world.

Las Cafe, A Astoria restaurant logo style a tiny restaurant, design includes a customized manuscript font which hovers over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, layout consists of a modified script font style which floats over a team of luxuriant lines as well as dots.

Logo layout for a software program programmer the design features and famous Astoria aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in quite a few cases the symbolism supporting a company logo is equally as important as how it serves the business it represents.

Develop logo style developed for a Astoriainterior developer, design feature a series of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Astoria interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location evaluations, programming, analysis, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in Astoria, the characters for letter V and A in middle of words progressed have been modified to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Astoria logo design project was done for a leadership specialist that enables business leaders to become more efficient at managing people, expectations, and productivity.

A Astoria business logo design featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market was ready for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a spot to sell their secondhand items to other sports enthusiasts.

I tailored their Astoria logo design utilizing an illustration which garners the attention of traffic and sends an image that wakens the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo layout MQ ranches, this Astoria company logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually produced for an Astoria regional farm it was really designed for a commodities broker, and this company was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to design a graphic that projects trust, success, and luxury.

 Astoria Logo design for a not-for-profit, Transforming Factor Solutions - the logo style function for ostensibly dealing with arrowhead and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where the target is. Thankfully, in this case, I nailed a bullseye with the 1st go.

Logo design made for making use of a sign for the dining establishment (Brewgrrs), it is an ornate script typeface that is evocative a famous Astoria sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the proprietor to create a logo design which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Astoria, New York, NY,
Logo designed by ImageCo, Astoria, New York, NY,
Logo designed by ImageCo, Astoria, New York, NY,
Logo designed by ImageCo, Astoria, New York, NY,
Electrical sign design for Astoria restaurnat designed by Astoria Sign Company
Astoria logo design and brand identity design for Astoria commercial businesses
Logo designed by ImageCo, Astoria, New York, NY,
Logo designed by ImageCo, Astoria, New York, NY,
Logo designed by ImageCo, Astoria, New York, NY,
Logo designed by ImageCo, Astoria, New York, NY,
Logo designed by ImageCo, Astoria, New York, NY,

Logo designed by ImageCo, Astoria, New York, NY,

Logo designed by ImageCo, Astoria, New York, NY,

Logo designed by ImageCo, Astoria, New York, NY,

Logo designed by ImageCo, Astoria, New York, NY,

Logo designed by ImageCo, Astoria, New York, NY,
Logo designed by ImageCo, Astoria, New York, NY,
Logo designed by ImageCo, Astoria, New York, NY,
Logo designed by ImageCo, Astoria, New York, NY,
Logo designed by ImageCo, Astoria, New York, NY,
Logo designed by ImageCo, Astoria, New York, NY,
Logo designed by ImageCo, Astoria, New York, NY,
Logo designed by ImageCo, Astoria, New York, NY,
Logo designed by ImageCo, Astoria, New York, NY,
Logo designed by ImageCo, Astoria, New York, NY,