Astoria Logo Design

Nearly every new Astoria business knows they require a logo, but few entrepreneurs entirely realize the vital role their logo design can take in their financial success, or the reason that one logo design works more effectively than another. A logo design has an instant and sustaining influence on the prosperity of a business, select the correct one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the life of a business. The logos included in the ImageCo portfolio help Astoria companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and just as emotive at virtually any scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a business logo should be enduring and will feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bike developed for a Astoria coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were launching in an old part of the city and hoped to cast a nostalgic vibe without coming across as monotonous or low energy. I accomplished the two tasks via creating a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo layout with a microscopic lense slide as well as bacteria designed for Astoria clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the root causes and effects of diseases, especially the field of medicine which works with the laboratory examination of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Usually I try not to be overly literal with a design and to a point, this design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more interest grabbing and even more memorable.

logo style with a leaping environment-friendly frog designed for a family enjoyable center in Astoria.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to incorporate a couple springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a trail, a stream, as well as a tree - developed for Astoria travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche profession because travel photographers tend not to capture locations or things but rather convey emotional experiences by means of the photos they capture. The thought behind this logo concept was to utilize negative space to reveal more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I tried to do something similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Astoria logo design but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Astoria logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I seriously relish and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, while he loved the concept, really did not care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this particular type of sea bird.

When I turn a design over to a customer I encourage them to share it with friends and family members as well as with folks that they don’t even know so as to get impartial viewpoints on the benefit of a design concept. Fortunately, he discussed it with his whole family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world given that the people that tend to hire an expert to create their logo comprehend how crucial a logo is for their organization so they are much more vested in the final result. Every logo design project has it’s portion of challenges, however the greatest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Astoria publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it is the most important part of a printed book since it is in most cases the very first thing a person sees in the book shop. Regarding a publishing company, it’s the optimal opportunity they will likely ever have to promote their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many occurrences 1 of the things consumers tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of air travel and it was undoubtedly a victory.

 Astoria logo style used for advertising and marketing and also a tag style for Vintage Situation includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that seemed to be vintage cases. For this custom logo design I tried to come up with a logo that possessed a fluid nostalgic feel to it and could be used for anything from a web page to a label on brand new cases that looked like they were from another era.

Logo created for an orthodontist in Astoria, layout include an arc with lines intersecting via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo design jobs due to the fact that it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to business marketing, if restaurants approached their branding in the same way dental professionals do every one of their company logos would be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dentist logos because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo features 4 characters surprised in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain precisely how individuals ought to think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself will never have the likelihood to be understood.

Logo design created for a hair layout workshop featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which conveyed an atmosphere of calmness and elegance for their new hair studio. I came up with a concept that did not go the obvious path of crafting simply a stylized orchid but instead created a business logo which implied an orchid in the pattern of a swirl incorporated into the letter O in the title and by placing emphasis on the logo design using the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a logo is more often than not the wrong direction and in this case, the design ended up not being about the flower but instead laid the importance on the perception that they wanted to project to their clients.

Arabian steed logo layout created for an equine cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created an original company logo design fashioned to embody the unique physical traits of the Arabian pedigree of horses. By having an identifiable head form and very high tail posture, the Arabian is one of the very most immediately identifiable horse lineages in the world.

Las Coffee shop logo design a small restaurant, layout includes a modified script font style which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, layout contains a changed script typeface which floats above a group of elaborate lines as well as dots.

Logo layout for a software programmer the style features as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in quite a few cases the substance behind a logo is just as important as how it serves the business it stands for.

Progress logo style created for a Astoria interior developer, style function a series of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Astoria interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, coordinates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, space planning, site assessments, programming, research study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of words progressed have been customized to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Astoria logo design job was completed for a management expert that assists business leaders to develop into more successful at supervising people, expectations, and productivity.

A logo layout featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was ready for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell their used items to other sports enthusiasts. I designed their Astoria business logo dsign utilizing an illustration which garners the interest of vehicles and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually developed for an Astoria regional farm it was in reality created for an investments broker, and this particular creative logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop a brand mark that projects assurance, success, and luxury.
Logo design designed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is evocative a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the owner to produce a business logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.