Auburn Logo Design

Every new Auburn organization realizes that they are in need of a logo, but few entrepreneurs entirely grasp the pivotal role their logo design will take in their financial success, or precisely why one logo functions better than another. A logo has a critical and long-term effect on the financial success of a company, select the correct one and it will make the door swing and phone ring, select the incorrect one and it will be an obstacle and a hindrance for the life of a company. The logos included in the ImageCo portfolio help Auburn companies prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not require deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will be legible and just as emotive at every dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a company logo should be lasting and should feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bicycle produced for a Auburn coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually opening up in an older part of the area and really wanted to cast a retro atmosphere without appearing as boring or low energy. I fulfilled both tasks by means of developing a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscopic lense slide as well as bacteria developed for Auburn clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and effects of diseases, mainly the field of healthcare that works with the clinical evaluation of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be excessively literal with a design and to a point, this design approaches the company it represents fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more focus grabbing and a lot more unforgettable.

logo design with a jumping green frog designed for a family members fun center in Auburn.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a trail, a stream, as well as a tree - made for Auburn traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture places or things but instead communicate emotional journeys through the photos they capture. The thought behind this logo concept was to utilize negative space to project more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be communicated with just words. I made an effort to do something similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Auburn logo but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Auburn logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I honestly enjoy and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my client, while he loved the concept, didn’t care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his hatred for this specific kind of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with colleagues and family as well as with people that they don’t even know so as to get impartial point of views on the benefit of a concept. Fortunately, he shared it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world given that the people that are inclined to hire an expert to design their logo design comprehend how essential a logo is for their company so they are much more vested in the final result. Every logo design project has it’s portion of difficulties, but the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Auburn book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it really is the most crucial part of a published book since it is in most cases the initial thing a person views in the book shop. For a publisher, it’s the best opportunity that they will ever have to advertise their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many occurrences one of the traits folks usually tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a spirit of airline flight and it was definitely a winner.

 Auburn logo layout used for advertising and marketing and also a tag design for Vintage Case includes an old font style design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which seemed to be much older cases. For this custom logo design I tried to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for everything from a web page to a label on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in Auburn, design consist of an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most difficult logo projects due to the fact that it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to small business advertising, if dining establishments approached their branding in the same way dental professionals do every one of their company logos would be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo design features 4 personalities surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how people ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that describes itself will never have the chance to be understood.

Logo design produced for a hair design workshop including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which projected a feeling of serenity and connection for their new hair salon. I came up with a concept which didn’t go the obvious course of crafting just a stylized orchid but instead created a logo design that suggested an orchid in the pattern of a swirl incorporated in to the letter O in the title and by placing attention on the logo design along with the figure of a hummingbird floating over the image itself. The obvious path in creating a company logo is more often than not the wrong route and in this case, the design ended up not being about the orchid but instead placed the attention on the emotion that they really wanted to forecast to their customers.

Arabian horse logo layout developed for a horse ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logo design fashioned to symbolize the unique physical traits of the Arabian pedigree of horses. With a different head shape and higher tail carriage, the Arabian is one of the most quite easily identifiable horse breeds in the world.

Las Coffee shop logo style a small restaurant, style includes a modified script font style which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, layout includes a customized script font which hovers above a group of luxuriant lines and also dots.

Logo style for a software designer the layout attributes and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in many cases the meaning behind a logo design is equally as important as how it serves the business it stands for.

Evolve logo design developed for a Auburn interior developer, style feature a collection of red circles that converge and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Auburn interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, collaborates, and oversees such projects. Interior design is a diverse profession that consists of conceptual development, space planning, location inspections, programming, analysis, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and A in center of the word progressed have been modified to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Auburn logo design project was performed for a leadership coach that assists business leaders to become more efficient at handling people, expectations, and productivity.

A logo style including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market was primed for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a place to sell off their previously owned items to other sports enthusiasts. I tailored their Auburn business logo dsign utilizing a graphic that garners the interest of traffic and sends an image that wakens the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo style has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really composed for an Auburn area farm it was really created for an investments broker, and this creative logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to generate a image that projected self-confidence, effectiveness, and wealth.
Logo design developed for the use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the proprietor to design a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.