Baldwin Logo Design

Nearly every new Baldwin organization knows they need a logo, but few entrepreneurs fully understand the key role their logo design can play in their financial success, or the reason that one logo performs far better than another. A business logo has a critical and long term effect on the growth of a company, pick the correct one and it will make the door swing and phone ring, select the incorrect one and it can be an obstacle and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Baldwin companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos don’t require contemplation, they can be comprehended in just a look.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and equally emotive at every size.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a business logo should be enduring and should feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bike created for a Baldwin coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually opening in an old part of the city and hoped to visualize a retro vibe without appearing as stodgy or low energy. I achieved both of these jobs by means of creating a sign concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo design with a microscope slide as well as germs designed for Baldwin medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and effects of diseases, mainly the branch of healthcare which deals with the laboratory assessment of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the sole instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be overly literal with a design and to a degree, this design approaches the company it serves very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more interest grabbing and much more meaningful.

logo design with a leaping green frog developed for a family enjoyable facility in Baldwin.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to feature a few springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, and a tree - developed for Baldwin traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t shoot locations or things but instead convey emotional journeys by means of the pictures they capture. The thought behind this logo design was to make use of negative space to project more than what was visible upon initial view, which I think is representative of almost all good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something very similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Baldwin logo design but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Baldwin logo layout with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my client, even though he liked the concept, really did not care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his scorn for this specific breed of sea bird.

When I turn a concept over to a client I encourage them to talk about it with friends and colleagues and family as well as with people that they don’t actually know so as to get unbiased point of views on the worthiness of a design concept. Fortunately, he talked about it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a weird animal in the design world because the people that have a tendency to hire an expert to create their logo realize how crucial a logo design is for their organization so they are way more invested in the outcome. Every logo design project possesses it’s allotment of obstacles, but the most significant obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Baldwin book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it is the most important part of a printed book considering that it is ordinarily the first thing a person views in the book store. For a publisher, it’s the most ideal opportunity they will ever get to advertise their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many instances one of the items consumers tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline situated in LA and while I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a spirit of flight and it was undoubtedly a success.

 Baldwin logo layout made use of for marketing and a tag design for Vintage Case includes an archaic font design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which looked to be much older cases. For this logo concept I attempted to come up with a logo that possessed a fluid retro feel to it and could easily be used for anything from a web site to an insignia on brand new cases that looked like they were from another generation.

Logo produced for an orthodontist in Baldwin, layout include an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo design jobs due to the fact that it appears that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to company marketing, if restaurants approached their branding in the exact same way dental practices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo includes 4 characters staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the opportunity to be comprehended.

Logo style produced for a hair style workshop featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which related a sense of serenity and elegance for their new hair salon. I created a design which did not go the obvious path of creating just a stylized orchid but alternatively crafted a logo design that suggested a flower in the formation of a swirl integrated in to the letter O in the title and by putting emphasis on the logo design with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a logo is generally the incorrect route and in this case, the design ended up not being about the orchid but instead laid the focus on the feeling that they really wanted to transmit to their customers.

Arabian steed logo layout created for a horse cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a unique company logo concept tailored to epitomize the unique physical traits of the Arabian kind of horses. With an identifiable head form and high tail posture, the Arabian is one of the highly quite easily recognizable equine breeds in the world.

Las Coffee shop logo design a tiny dining establishment, style consists of a changed manuscript font which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, layout consists of a customized manuscript font which hovers above a team of ornate lines and dots.

Logo layout for a software program developer the design features and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in quite a few cases the substance supporting a business logo is just as important as how it serves the organization it stands for.

Develop logo design produced for a Baldwin interior developer, layout function a collection of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Baldwin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, collaborates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, site examinations, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word advanced have actually been customized to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Baldwin logo design assignment was performed for a management guide that aids business professionals to become more successful at handling people, expectations, and productivity.

A logo layout featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market was ready for an outdoor sporting store that functions as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a place to market their pre-owned equipment to other sports enthusiasts. I created their Baldwin business logo dsign along with an illustration that captures the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really designed for an Baldwin regional farm it was actually created for an investments broker, and this particular business logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce a graphic that projects self-confidence, financial success, and affluence.
Logo design developed for making use of a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is reminiscent of a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to design a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.