Bensonhurst Logo Design

Virtually every new Bensonhurst organization knows they are in need of a logo, however few entrepreneurs thoroughly grasp the key role their logo will perform in their success, or the reason that one logo works far better than another. A logo design has a critical and lasting effect on the prosperity of a business, go with the right one and it will make the door swing and phone ring, choose the wrong one and it can be a barrier and a hindrance for the longevity of a business. The logos presented in the ImageCo portfolio help Bensonhurst businesses prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at any dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo design should be timeless and should feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bicycle developed for a Bensonhurst coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually launching in an older section of the area and wished to visualize a retro tone without coming across as stodgy or low energy. I achieved the two jobs via designing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo design with a microscope slide and also bacteria created for Bensonhurst clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the root causes and outcomes of diseases, especially the field of medicine which works with the laboratory examination of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more focus grabbing and even more unforgettable.

logo layout with a jumping environment-friendly frog developed for a household fun center in Bensonhurst.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for physicians, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to integrate a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a hill, a trail, a stream, and a tree - developed for Bensonhurst travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t capture places or things but instead communicate emotional experiences through the pictures they record. The idea behind this logo concept was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I tried to do something much the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Bensonhurst logo but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Bensonhurst logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly savor and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this particular type of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and colleagues and family as well as with people that they don’t actually know so as to get impartial opinions on the value of a concept. Fortunately, he talked about it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a weird animal in the design world because the people that tend to hire an expert to design their business logo realize how crucial a logo is for their organization so they are much more invested in the final result. Every logo design project has it’s portion of hurdles, but the greatest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Bensonhurst publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it is the most crucial part of a printed book considering that it is often the very first thing a person sees in the book store. With respect to a publishing company, it’s the most ideal opportunity they will likely ever get to publicize their label and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many occurrences one of the aspects people tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline located in LA and while I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of airline flight and it was undoubtedly a winner.

 Bensonhurst logo layout used for marketing and also a label style for Vintage Situation features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which appeared to be older cases. For this custom logo concept I attempted to come up with a logo that had a fluid vintage feel to it and could be utilized for every thing from a web site to a label on brand new cases that looked like they were from another point in time.

Logo design created for an orthodontist in Bensonhurst, style include an arc with lines converging with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo jobs because it seems that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to small business advertising, if restaurants approached their advertising in the very same way dental offices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo design includes 4 personalities staggered in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo which conveyed that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain exactly how people should think or feel they don’t understand the purpose of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself will never have the chance to be comprehended.

Logo layout produced for a hair design workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which communicated a spirit of serenity and elegance for their new hair studio. I came up with a design that didn’t go the obvious path of creating merely a stylized orchid but instead crafted a logo which suggested an orchid in the formation of a swirl incorporated in to the letter O in the title and by putting attention on the concept with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is usually the incorrect route and in this case, the design ended up not being about the flower but alternately placed the attention on the emotion that they wanted to transmit to their customers.

Arabian equine logo design developed for a horse ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original company logo design customized to display the unique physical traits of the Arabian breed of equines. With an unique head form and high tail posture, the Arabian is one of the most immediately recognizable horse breeds in the whole world.

Las Cafe logo layout a little dining establishment, design includes a modified script font style which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, design contains a changed manuscript font style which hovers above a group of luxuriant lines as well as dots.

Logo layout for a software designer the design functions and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in many cases the substance supporting a company logo is equally as important as how it brands the company it represents.

Progress logo style produced for a Bensonhurst interior designer, style feature a collection of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bensonhurst interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, collaborates, and manages such projects. Interior design is a diverse profession that involves conceptual development, space planning, site inspections, programming, investigation, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V and A in middle of the word advanced have actually been changed to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Bensonhurst logo design job was done for a management coach that aids business professionals to develop into more effective at supervising people, expectations, and productivity.

A logo layout including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market place was prepared for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a location to market their used items to other sports enthusiasts. I designed their Bensonhurst logo design dsign with an illustration which garners the interest of traffic and projects an image that wakens the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo style has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really developed for an Bensonhurst regional farm it was really devised for a commodities broker, and this particular brand was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate an identity that projects confidence, effectiveness, and affluence.
Logo designed for using an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the owner to design a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.