Brentwood Logo Design

Virtually every new Brentwood company understands that they require a logo, but few new business owners thoroughly comprehend the vital role their logo can perform in their becoming successful, or exactly why one business logo works far better than another. A company logo has an immediate and sustaining effect on the growth of a business, go with the correct one and it will make the door swing and cash register ring, choose the wrong one and it will be an obstacle and an impediment for the longevity of an organization. The logos featured in the ImageCo portfolio help Brentwood companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs do not require consideration, they can be understood in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and equally emotive at every size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a business logo should be enduring and will feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bicycle produced for a Brentwood coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were launching in an old section of town and hoped to visualize an old-fashioned feel without appearing as uninteresting or low energy. I achieved both of these tasks by means of designing a logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and also bacteria developed for Brentwood medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the root causes and consequences of diseases, especially the branch of healthcare that works with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be extremely literal with a design and to a degree, this design approaches the company it serves quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more focus grabbing and more unforgettable.

logo design with a jumping green frog created for a family enjoyable center in Brentwood.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a mountain, a route, a stream, and a tree - designed for Brentwood traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot locations or things but rather reveal emotional experiences by means of the pictures they record. The thought behind this logo composition was to utilize negative space to communicate more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I made an effort to do something similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Brentwood logo design but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Brentwood logo style with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I genuinely savor and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the customer, even though he loved the concept, really did not care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this specific breed of sea bird.

When I turn a design over to a client I urge all of them to talk about it with friends and family as well as with other people that they don’t even know so as to get objective opinions on the merit of a concept. Fortunately, he shared it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a weird animal in the design world because the people that have a tendency to hire a professional to create their logo design comprehend how vital a logo design is for their company so they are way more invested in the end result. Every logo job has it’s allotment of challenges, but the greatest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Brentwood book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, nevertheless it really is the most crucial part of a published book given that it is often the primary thing a person sees in the bookstore. For a publisher, it’s the best opportunity that they will ever have to publicize their product and get their logo design in front of the people that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many occurrences one of the traits individuals usually tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline situated in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a spirit of air travel and it was definitely a winner.

 Brentwood logo layout made use of for marketing and also a tag design for Vintage Instance features an antiquated font layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that seemed to be antique cases. For this custom logo design I attempted to come up with a logo that possessed a fluid retro feel to it and could easily be used for everything from a website to a label on brand new cases that appeared like they were from a different point in time.

Logo developed for an orthodontist in Brentwood, layout consist of an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most difficult logo design jobs considering that it appears that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business branding, if restaurants approached their branding in the same way dental practices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental business logos because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo design features 4 characters staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe specifically how people should think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself will never have the chance to be comprehended.

Logo layout created for a hair style workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which related a sense of contentment and class for their new hair salon. I came up with a design which did not go the obvious path of designing merely a stylized orchid but rather created a logo design that implied an orchid in the formation of a swirl integrated in to the letter O in the title and by placing emphasis on the concept using the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a business logo is usually the wrong path and in this case, the design ended up not being about the flower but alternately laid the focus on the feeling that they really wanted to forecast to their customers.

Arabian equine logo design produced for a steed cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique brand design customized to illustrate the unique physical traits of the Arabian pedigree of horses. With a distinctive head shape and higher tail carriage, the Arabian is one of the highly easily recognizable equine types in the world.

Las Coffee shop logo design a tiny dining establishment, design includes a customized script font which hovers above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, layout includes a customized manuscript typeface which hovers above a team of elaborate lines and also dots.

Logo design for a software application designer the layout functions and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in many cases the meaning supporting a logo is equally as important as how it brands the organization it stands for.

Progress logo style created for a Brentwood indoor developer, design feature a series of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Brentwood interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, collaborates, and manages such tasks. Interior design is a multifaceted profession that involves conceptual development, space planning, site inspections, programming, research, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and A in middle of words progressed have been modified to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Brentwood logo design job was carried out for a leadership advisor that assists business professionals to develop into more efficient at supervising people, expectations, and productivity.

A logo style featuring an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market was primed for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a location to market their pre-owned goods to other sports enthusiasts. I designed their Brentwood logo dsign utilizing an illustration which garners the interest of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really composed for an Brentwood area farm it was actually designed for a commodities broker, and this trademark was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make a brand mark that projects confidence, effectiveness, and prosperity.
Logo design created for using an indication for the dining establishment (Brewgrrs), it is a luxuriant script font that is similar to a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the business owner to create a business logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.