Brentwood, New York Logo Design

Each and every new Brentwood organization knows they are in need of a logo, however few new business owners entirely recognize the pivotal role their company logo can play in their becoming successful, or why one logo design works more effectively than another. A company logo has an immediate and lasting impact on the viability of a company, go with the right one and it can make the door swing and phone ring, go with the incorrect one and it will be an obstacle and a hindrance for the life of a company.

The logos presented in the ImageCo portfolio help Brentwood, New York businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be understood in just a glance.
  2. Scalability: from labels to signboards a scalable business logo will continue to be legible and equally emotive at every scale.
  3. Versatility: logos which work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a company logo must be timeless and should feel as relevant today, tomorrow, and forty years from now.
Retro logo design of a bike produced for a Brentwood, New York coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually opening up in an older part of the area and wanted to project a vintage atmosphere without appearing as stodgy or low energy. I accomplished both of these jobs via developing a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo design with a microscopic lense slide and also bacteria designed for Brentwood, New York clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the causes and outcomes of diseases, mainly the field of healthcare which works with the laboratory assessment of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and more unforgettable.

logo style with a jumping environment-friendly frog made for a family fun facility in Brentwood, New York.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for physicians, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a hill, a trail, a stream, and a tree - developed for Brentwood, New York traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but rather convey emotional journeys through the photos they capture. The thought behind this logo concept was to utilize negative space to communicate more than what was visible upon initial view, which I think is representative of almost all good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I tried to do something very similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Brentwood logo but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Brentwood logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the client, while he loved the concept, didn’t care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this specific type of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and colleagues and family as well as with folks that they don’t even know so as to get honest judgements on the benefit of a design concept. Fortunately, he talked about it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a weird animal in the design world because the people that have a tendency to hire a professional to create their business logo recognize how vital a logo design is for their business so they are much more invested in the result. Every logo project has it’s portion of obstacles, but the greatest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Brentwood, New York publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it is the most crucial part of a printed book because it is ordinarily the first thing a person sees in the book shop. For a publisher, it’s the opportunity that they will ever get to advertise their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many occurrences one of the items people tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a sense of flight and it was definitely a winner.

 Brentwood logo layout made use of for marketing and a label design for Vintage Situation features an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which appeared to be older cases. For this business logo concept I attempted to come up with a logo that provided a fluid vintage feel to it and could be utilized for every thing from a website to an insignia on brand new cases that looked like they were from another era.

Logo produced for an orthodontist in Brentwood, New York, design include an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo jobs due to the fact that it seems that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to company branding, if restaurants approached their advertising in the very same way dental offices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo features 4 personalities surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate exactly how people ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo style produced for a hair design studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that projected an atmosphere of serenity and elegance for their new hair studio. I created a design that did not go the obvious path of making simply a stylized orchid but alternatively crafted a logo design which suggested an orchid in the pattern of a swirl integrated into the letter O in the title and by placing emphasis on the concept using the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a company logo is more often than not the incorrect path and in this case, the design ended up not being about the flower but instead placed the focus on the perception that they wanted to forecast to their customers.

Arabian steed logo layout produced for a horse ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique custom logo design styled to exemplify the unique physical traits of the Arabian type of equines. By having an unique head form and high tail posture, the Arabian is one of the highly immediately identifiable horse breeds in the world.

Las Coffee shop logo style a little dining establishment, layout contains a changed manuscript font which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, style includes a customized script typeface which floats over a group of elaborate lines and also dots.

Logo style for a software application developer the design features and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in many cases the significance supporting a logo design is equally as important as how it serves the company it stands for.

Evolve logo style developed for a Brentwood, New York indoor developer, style feature a series of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Brentwood, New York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, coordinates, and oversees such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location assessments, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word progressed have actually been customized to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Brentwood, New York logo design project was undertaken for a leadership consultant that helps business leaders to develop into more efficient at handling people, expectations, and productivity.
A logo style including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was primed for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a location to sell their previously owned items to other sports enthusiasts. I designed their Brentwood logo design dsign using an illustration that garners the interest of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo layout has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really designed for an Brentwood, New York area farm it was actually developed for a commodities broker, and this company was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a image that projected trust, effectiveness, and luxury.

 Brentwood Logo design for a nonprofit, Turning Point Solutions - the logo style attribute for ostensibly dealing with arrowhead and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where exactly the target is. Thankfully, in this case, I struck a bullseye with the first shot.

Logo made for using an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the owner to create a logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.