Briarwood Logo Design

Every new Briarwood venture realizes that they require a logo, yet few new business owners thoroughly understand the key role their company logo will perform in their financial success, or why one logo works better than another. A company logo has an instant and sustaining effect on the financial success of a business, pick the correct one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the life span of a company. The logos included in the ImageCo portfolio help Briarwood businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be understood in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be ageless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo layout of a bike produced for a Briarwood coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening up in an old section of the community and hoped to project a nostalgic feel without appearing as monotonous or low energy. I accomplished both jobs via designing a business logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo design with a microscope slide as well as germs designed for Briarwood clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the triggers and outcomes of diseases, especially the field of healthcare that deals with the laboratory examination of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be overly literal with a design and to a point, this design approaches the company it represents quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more attention grabbing and much more meaningful.

logo design with a leaping eco-friendly frog made for a family enjoyable facility in Briarwood.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to feature a few springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a path, a stream, and a tree - developed for Briarwood travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers tend not to shoot places or things but rather convey emotional experiences through the pictures they record. The thought behind this logo concept was to utilize negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I made an effort to do something the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Briarwood logo but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Briarwood logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I really enjoy and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the customer, even though he liked the concept, really did not care for my choice of birds. This particular guy seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this particular type of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get objective assessments on the benefit of a concept. Fortunately, he shared it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world given that the people that are inclined to hire a professional to create their logo design recognize how important a logo design is for their company so they are much more vested in the result. Every logo job has it’s portion of obstacles, but the greatest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Briarwood publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it is the most important part of a published book considering that it is ordinarily the very first thing a person sees in the book shop. For a publishing company, it’s the most ideal opportunity they will likely ever get to publicize their label and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many instances 1 of the aspects people tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a feeling of flight and it was certainly a victory.

 Briarwood logo design made use of for marketing and also a label style for Vintage Situation features an old font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be older cases. For this brand concept I sought to come up with a logo that offered a fluid old-fashioned feel to it and could easily be utilized for anything from a web page to a label on brand new cases that seemed like they were from a different point in time.

Logo design created for an orthodontist in Briarwood, design include an arc with lines converging through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo design projects because it seems that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to company advertising, if dining establishments approached their advertising in the very same way dental practitioners do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo design features 4 personalities staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo style developed for a hair style studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that projected a spirit of relaxation and connection for their new hair studio. I came up with a design that did not go the obvious route of making merely a stylized orchid but alternatively delivered a company logo that implied an orchid in the pattern of a swirl integrated into the letter O in the name and by putting attention on the concept along with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a company logo is in most cases the wrong route and in this case, the design ended up not being about the orchid but instead placed the emphasis on the emotion that they really wanted to transmit to their patrons.

Arabian horse logo design produced for a horse ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original custom logo design styled to illustrate the unique physical traits of the Arabian breed of horses. With an identifiable head shape and high tail posture, the Arabian is one of the highly easily identifiable horse types in the whole world.

Las Cafe logo layout a little dining establishment, layout consists of a modified manuscript typeface which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, design consists of a changed script font which hovers over a group of luxuriant lines and dots.

Logo layout for a software program programmer the style attributes and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in quite a few cases the symbolism supporting a business logo is just as important as how it serves the company it represents.

Develop logo design developed for a Briarwood interior designer, layout function a collection of red circles that converge as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Briarwood interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, coordinates, and manages such projects. Interior design is a multifaceted occupation that includes conceptual development, space planning, location assessments, programming, study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and A in middle of the word advanced have actually been modified to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Briarwood logo design assignment was performed for a management specialist that aids business professionals to develop into more successful at managing people, expectations, and productivity.

A logo design featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was prepared for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a spot to sell their previously owned equipment to other sports enthusiasts. I created their Briarwood business logo dsign using an illustration which seizes the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really created for an Briarwood area farm it was actually devised for a commodities broker, and this particular brand was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to produce a graphic that projects self-assurance, financial success, and wealth.
Logo designed for using a sign for the restaurant (Brewgrrs), it is a luxuriant script typeface that is similar to a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to design a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.