Briarwood, New York Logo Design

Each and every new Briarwood business knows they require a logo, however few entrepreneurs thoroughly realize the essential role their organization’s logo can perform in their becoming successful, or exactly why one logo design performs more effectively than another. A business logo has a critical and long term effect on the prosperity of a company, go with the right one and it can make the door swing and phone ring, go with the incorrect one and it will be a barrier and a hindrance for the longevity of an organization.

The logos featured in the ImageCo portfolio help Briarwood, New York businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be comprehended in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will be legible and just as emotive at any scale.
  3. Versatility: logos which work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo needs to be timeless and should feel as relevant today, tomorrow, and thirty years from today.
Retro logo design of a bicycle developed for a Briarwood, New York coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were launching in an old part the city and really wanted to impart an old-fashioned tone without appearing as boring or low energy. I accomplished each of the jobs through developing a company logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo design with a microscopic lense slide and germs made for Briarwood, New York clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and consequences of diseases, mainly the field of medicine which works with the laboratory evaluation of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I remember where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be excessively literal with a design and to a degree, this specific design approaches the company it represents fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more focus grabbing and a lot more memorable.

logo design with a jumping green frog designed for a family members fun facility in Briarwood, New York.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to integrate a few springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a path, a stream, as well as a tree - made for Briarwood, New York traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field because travel photographers don’t shoot places or things but instead convey emotional experiences through the images they capture. The idea behind this logo concept was to use negative space to communicate more than what was visible upon first view, which I think is representative of the majority of good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I attempted to do something very similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Briarwood logo but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Briarwood logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I genuinely enjoy and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my customer, while he loved the concept, didn’t care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this specific variety of sea bird.

When I turn a design over to a customer I encourage them to share it with friends and colleagues and family members as well as with people that they don’t even know so as to get unprejudiced opinions on the value of a design. Fortunately, he discussed it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world because the people that are inclined to hire a professional to design their logo understand how vital a logo is for their company so they are way more invested in the final result. Every logo design project has it’s portion of challenges, however the biggest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Briarwood, New York publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it is the most important part of a published book considering that it is often the primary thing a person sees in the bookstore. For a publishing company, it’s the most ideal opportunity that they will ever get to advertise their brand and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many cases one of the things people usually tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a spirit of flight and it was surely a victory.

 Briarwood logo layout used for advertising and also a label layout for Vintage Case features an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which seemed to be much older cases. For this logo concept I tried to come up with a logo that provided a fluid old-fashioned feel to it and could easily be used for anything from a web site to an insignia on brand new cases that looked like they were from a different era.

Logo produced for an orthodontist in Briarwood, New York, design include an arc with lines intersecting through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo jobs due to the fact that it appears that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to small business advertising, if dining establishments approached their advertising in the same way dental offices do every one of their logo designs would be a picture trying to explain something they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo includes 4 characters surprised in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe how people ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself won’t have the likelihood to be comprehended.

Logo design produced for a hair design workshop including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that conveyed a spirit of relaxation and elegance for their new hair studio. I created a design which didn’t go the obvious direction of making merely a stylized orchid but rather delivered a logo that suggested an orchid in the formation of a swirl incorporated in to the letter O in the name and by putting emphasis on the logo design along with the figure of a hummingbird hovering above the image itself. The obvious path in designing a logo design is more often than not the incorrect path and in this case, the design ended up not being about the orchid but instead put the attention on the feeling that they really wanted to forecast to their patrons.

Arabian equine logo layout produced for a steed ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original logotype design tailored to epitomize the unique physical traits of the Arabian breed of horses. With a different head shape and very high tail carriage, the Arabian is one of the highly immediately identifiable horse lineages in the world.

Las Coffee shop logo design a little restaurant, style consists of a changed manuscript font which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, style contains a modified manuscript font style which floats above a team of luxuriant lines and also dots.

Logo style for a software designer the layout functions and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in many cases the symbolism behind a company logo is equally as important as how it brands the organization it stands for.

Develop logo style produced for a Briarwood, New York indoor designer, layout attribute a series of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Briarwood, New York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, collaborates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, location inspections, programming, analysis, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in center of the word advanced have actually been changed to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Briarwood, New York logo design assignment was undertaken for a management expert that assists business leaders to develop into more successful at supervising people, expectations, and productivity.
A logo layout including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a spot to market their pre-owned items to other sports enthusiasts. I designed their Briarwood logo dsign using an illustration which garners the attention of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually produced for an Briarwood, New York area farm it was in reality designed for a commodities broker, and this particular business logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate an identity that projected trust, financial success, and opulence.

 Briarwood Logo design for a nonprofit, Transforming Point Solutions - the logo layout feature for ostensibly facing arrow and the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where the target is. Thankfully, in this instance, I struck a bullseye with the 1st go.

Logo developed for the use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript font that is similar to a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the business owner to produce a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.