Acute Care 360 ImageCo, Briarwood, New York, NY,

ImageCo, Briarwood, New York, NY,

Evolv Design logo designed by ImageCo, Briarwood, New York, NY,

Red Panda Publishers logo designed by ImageCo, Briarwood, New York, NY,

Briarwood, New York, NY,

ImageCo, Briarwood, New York, NY,
ImageCo, Briarwood, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Briarwood, New York, NY,

FSA OK logo designed by ImageCo, Briarwood, New York, NY,

Emerald Heights logo designed by ImageCo, Briarwood, New York, NY,

Club Sapphire logo designed by ImageCo, Briarwood, New York, NY,

Downtown Dogs logo designed by ImageCo, Briarwood, New York, NY,

School board logo designed by ImageCo, Briarwood, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Briarwood, New York, NY,

Stoney Forensic logo designed by ImageCo, Briarwood, New York, NY,

Smart kernels logo designed by ImageCo, Briarwood, New York, NY,

TIPS FOR CHOOSING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design firm offers a money back guarantee try to keep in mind that they simply cannot reimburse the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Some designers talk a good game but ultimately a design agency can only be judged from the quality of their design work, if the work in their design portfolio doesn’t feature real world samples chances are they will not be able to produce a quality logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s objective is to echo your unique vision for your organization. If a designer isn’t focused on actualizing your vision, the thing they are actually focused on is how quickly they will get paid.

Briarwood LOGO DESIGN​

For over twenty years ImageCo has been helping start ups and entrepreneurs cultivate unforgettable brands. We’ve undertaken brand identity design work for builders, educational institutions, diamond miners, wedding singers, coffee roasters, retail stores, and virtually every other kind of business concern you can think of. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be utilized as an electrical sign. As a result of our sign first approach our brand identity designs can, and have been used in everything from clothing labels to neon signs. Our sign first method ensures that our logos are equally successful whether they are used in TV commercials or website headers, they are consistently recognizable, comprehended, and always remembered irrespective of scale or application.

American Made ★ Design

The thing that truly sets ImageCo apart from many of the design firms that you might possibly have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are retained to do, we perform in-house. No matter the type of project we accept, business logo, website, trade show exhibition, or retail sign, we do not, and never will contract out our client’s projects to 3rd parties based outside the US. When you phone us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not a go-between that marks up the cost of your project and determines the conditions of how my customers and I do business.

ASPECTS OF A GOOD LOGO DESIGN

It’s likely that every new Briarwood entrepreneur realizes that they need a logo, but few new business owners entirely grasp the crucial role their organization’s logo will perform in their financial success, or the reason that one logo design functions better than another. A logo has an instant and sustaining influence on the growth of a business, select the correct one and it can make the door swing and cash register ring, select the incorrect one and it will be a barrier and a hindrance for the life of a business. The logos included in the ImageCo portfolio help Briarwood businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos don’t need deliberation, they can be grasped in just a glance.
  2. Scalability: from clothing labels to retail signs a scalable logo design will stay legible and equally emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they represent.
  5. Relevance: a logo must be lasting and will feel equally relevant today, tomorrow, and twenty years from today.

understanding branding

Brand – It’s a verb as well as a noun, it is an identifying mark as well as the process of noting something to ensure that it can be identified, its foundation originates from the mark burned onto livestock. Nowadays a brand represents practically anything with an intention, regardless of whether it be revenue or government agencies, a brand is an inherent aspect of specifying the worth of something in the public’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are both from the exact same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest aimed at a specific audience, it’s objective is to create an image that the target market can connect to.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When a person states the brand names Porsche or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and that is what makes individuals want those brands. Brand image is why individuals get specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you reflect on the history of most branding firms you’ll discover that they are often rebranded advertising agencies. When somebody says they are in marketing the majority of people will likely have an idea about what they do. But when someone states “I’m in branding”… it just sounds more impressive, possibly it’s due to the fact that most individuals do not fully understand what it indicates to be in branding so it comes off as more mysterious and sexy.

Brand Identity – Is a comprehensive term that describes the visual elements of a product or company that affect understandings. This primarily consists of the name, the logo, the packaging, the colors used however can likewise include sound, illumination, texture, signs, actually anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that concentrates on a kind of visual design that helps form the perception of a firm, a product or an organization. Brand identity designers create logo designs, sign designs, packaging, and also collateral products such as business cards, stationery, and also sales brochures. Some visual designers also design web sites as well as software interfaces. The essential function of a brand identity designer is to establish the visual cues as well as an emotional tone with the goal of influencing actions, end results as well as perceptions.

select signs/logos

Retro logo design of a bike created for a Briarwood coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were opening in an older section of the town and wanted to visualize a retro atmosphere without appearing as stodgy or low energy. I fulfilled both jobs by developing a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo design with a microscope slide and bacteria developed for Briarwood medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the root causes and consequences of diseases, mainly the field of medicine that works with the laboratory examination of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more focus grabbing and more unforgettable.

logo style with a jumping eco-friendly frog designed for a family members fun facility in Briarwood.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, as well as a tree - made for Briarwood traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area because travel photographers don’t capture locations or things but rather project emotional journeys by means of the images they record. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of almost all good photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I attempted to do something much the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Briarwood logo but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Briarwood logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I really relish and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my customer, while he liked the concept, really did not care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his hatred for this particular variety of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with friends and family as well as with individuals that they don’t actually know so as to get unprejudiced point of views on the value of a design concept. Fortunately, he talked about it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world given that the people that tend to hire a professional to create their logo design understand how essential a logo is for their business so they are way more vested in the final result. Every logo design job has it’s portion of challenges, but the greatest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Briarwood publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it really is the most important part of a published book because it is usually the very first thing a person sees in the book store. With respect to a publisher, it’s the most ideal opportunity that they will likely ever have to advertise their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many occurrences one of the traits folks often tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company situated in LA and while I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of airline flight and it was surely a winner.

 Briarwood logo design made use of for marketing and a tag layout for Vintage Instance features an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that looked to be vintage cases. For this brand design I attempted to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for everything from a website to a label on brand new cases that seemed like they were from another generation.

Logo design produced for an orthodontist in Briarwood, layout consist of an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo design jobs considering that it seems that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to company branding, if dining establishments approached their branding in the very same way dental offices do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo features 4 personalities surprised in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain exactly how individuals ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself won’t have the chance to be understood.

Logo style created for a Briarwood hair design studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which conveyed a sense of tranquility and elegance for their new hair studio. I came up with a design which didn’t go the obvious course of crafting simply a stylized orchid but instead designed a logo which suggested an orchid in the pattern of a swirl incorporated in to the letter O in the name and by putting emphasis on the concept along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo is more often than not the wrong route and in this case, the design ended up not being about the orchid but instead placed the focus on the feeling that they wanted to project to their clients.

Arabian horse logo layout created for a steed ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logo concept tailored to epitomize the unique physical traits of the Arabian breed of equines. By having a different head shape and high tail carriage, the Arabian is one of the most easily recognizable horse lineages in the whole world.

Las Cafe, A Briarwood Coffee shop logo design a tiny restaurant, design includes a customized manuscript font style which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, style consists of a customized manuscript font which floats above a group of ornate lines and dots.

Logo layout for a software program developer the style functions as well as renowned Briarwood aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in quite a few cases the significance supporting a logo design is just as important as how it serves the company it represents.

Progress logo design created for a Briarwoodindoor designer, layout attribute a series of red circles that intersect and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Briarwood interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, site examinations, programming, research, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions in Briarwood, the characters for letter V and also A in center of the word progressed have actually been changed to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Briarwood logo design job was undertaken for a leadership consultant that aids business leaders to become more efficient at overseeing people, expectations, and profitability.

A Briarwood business logo design including a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was prepared for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a location to sell off their pre-owned products to other sports enthusiasts.

I tailored their Briarwood business logo design with a graphic that garners the attention of traffic and projects an image that calls to mind the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo layout MQ farms, this Briarwood company logo layout has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really developed for an Briarwood area farm it was actually created for an investments broker, and this brand was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop a image that projects assurance, effectiveness, and luxury.

 Briarwood Logo design for a nonprofit, Transforming Factor Solutions - the logo design function for outwardly encountering arrowhead and also the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where exactly the target is. Thankfully, in this case, I hit a bullseye with the 1st shot.

Logo design made for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is evocative a popular Briarwood sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the business owner to design a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Briarwood, New York, NY,
Logo designed by ImageCo, Briarwood, New York, NY,
Logo designed by ImageCo, Briarwood, New York, NY,
Logo designed by ImageCo, Briarwood, New York, NY,
Electrical sign design for Briarwood restaurnat designed by Briarwood Sign Business
Briarwood logo design and brand identity design for Briarwood companies
Logo designed by ImageCo, Briarwood, New York, NY,
Logo designed by ImageCo, Briarwood, New York, NY,
Logo designed by ImageCo, Briarwood, New York, NY,
Logo designed by ImageCo, Briarwood, New York, NY,
Logo designed by ImageCo, Briarwood, New York, NY,

Logo designed by ImageCo, Briarwood, New York, NY,

Logo designed by ImageCo, Briarwood, New York, NY,

Logo designed by ImageCo, Briarwood, New York, NY,

Logo designed by ImageCo, Briarwood, New York, NY,

Logo designed by ImageCo, Briarwood, New York, NY,
Logo designed by ImageCo, Briarwood, New York, NY,
Logo designed by ImageCo, Briarwood, New York, NY,
Logo designed by ImageCo, Briarwood, New York, NY,
Logo designed by ImageCo, Briarwood, New York, NY,
Logo designed by ImageCo, Briarwood, New York, NY,
Logo designed by ImageCo, Briarwood, New York, NY,
Logo designed by ImageCo, Briarwood, New York, NY,
Logo designed by ImageCo, Briarwood, New York, NY,
Logo designed by ImageCo, Briarwood, New York, NY,