Acute Care 360 ImageCo, Brighton Beach, New York, NY,

ImageCo, Brighton Beach, New York, NY,

Evolv Design logo designed by ImageCo, Brighton Beach, New York, NY,

Red Panda Publishers logo designed by ImageCo, Brighton Beach, New York, NY,

Brighton Beach, New York, NY,

ImageCo, Brighton Beach, New York, NY,
ImageCo, Brighton Beach, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Brighton Beach, New York, NY,

FSA OK logo designed by ImageCo, Brighton Beach, New York, NY,

Emerald Heights logo designed by ImageCo, Brighton Beach, New York, NY,

Club Sapphire logo designed by ImageCo, Brighton Beach, New York, NY,

Downtown Dogs logo designed by ImageCo, Brighton Beach, New York, NY,

School board logo designed by ImageCo, Brighton Beach, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Brighton Beach, New York, NY,

Stoney Forensic logo designed by ImageCo, Brighton Beach, New York, NY,

Smart kernels logo designed by ImageCo, Brighton Beach, New York, NY,

STRATEGIES FOR SELECTING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design company offers a money back guarantee try to keep in mind that they can not refund the amount of time you commit which is eminently more valuable than your money is.

PORTFOLIO

Some designers talk a good game but in the end a designer can only be determined by the quality of their portfolio, if the work in their portfolio does not feature actual examples odds are they won’t be able to deliver a premium logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s purpose is to echo your unique vision for your business. If a logo designer is not focused on realizing your vision, the thing they are actually focused on is how quickly they will get paid.

Brighton Beach LOGO DESIGN​

For over 20 years ImageCo has been helping small business owners develop notable brands. We have undertaken brand design work for mechanics, educational institutions, diamond miners, wedding singers, bistros, retailers, and virtually every other kind of business concern you can imagine. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every design as if it will be used as an electric sign. Because of our sign first method our identity designs can, and have been used in everything from clothing labels to billboards. Our sign first technique guarantees that our logo designs are just as effective whether they are used in TV commercials or web applications, they are consistently identifiable, understood, and always remembered irrespective of size or function.

American Made ★ Design

The thing that truly sets ImageCo apart from other design companies that you probably have stumbled upon in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are contracted to do, we perform ourselves. Regardless of the type of project we undertake, logo, website design, trade show exhibit, or retail sign, we do not, and never will job-out our client’s work to contractors located outside the United States. Whenever you contact us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a broker that increases the price of your project and imposes the terms of how we conduct business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

It’s likely that every new Brighton Beach company understands that they probably need a logo, yet few new business owners thoroughly realize the crucial role their logo design will perform in their success, or exactly why one logo performs more effectively than another. A logo design has a critical and long-term effect on the growth of a company, pick the right one and it will make the door swing and cash register ring, go with the wrong one and it can be an obstacle and an impediment for the longevity of an organization. The logos presented in the ImageCo portfolio help Brighton Beach companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos don’t require contemplation, they can be grasped in just a look.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and equally emotive at any scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or company they brand.
  5. Relevance: a company logo needs to be ageless and should feel equally relevant today, tomorrow, and thirty years from now.

understanding branding

Brand – It is both a verb and a noun, it’s an identifying mark as well as the act of marking something so that it can be identified, its genesis comes from the mark branded onto animals. Nowadays a brand signifies practically anything with an intention, regardless of whether it be earnings or politics, a brand is an inherent aspect of specifying the worth of a specific thing in the consumer’s mind.

Branding – Is sort of like marketing and advertising’s sexy cousin, they are all from the exact same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition directed at a target audience, it’s goal is to produce an image that the target market will relate to.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When somebody says the brand names Lamborghini or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and brand image is what makes people buy those products. Brand image is why individuals acquire most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you reflect on the history of many branding agencies you’ll find that they are frequently re-branded marketing and advertising companies. When a person claims they are in marketing the majority of people will likely have an idea about what they do. However when somebody says “I am in branding”… it just sounds much more attractive, possibly it’s due to the fact that lots of people don’t recognize what it suggests to be in branding so it comes off as mysterious and kind of attractive.

Brand Identity – Is a comprehensive term that describes the visual elements of a product or company that influence perceptions. This primarily includes the name, the logo, the packaging, the colors utilized yet can likewise consist of sound, lights, texture, signs, really anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a type of visual design which helps form the perception of a company, a product or an institution. Brand identity designers produce logo designs, sign designs, product packaging, as well as collateral material such as business cards, stationery, and also sales brochures. Some identity designers also develop websites and software interfaces. The necessary duty of a brand identity designer is to establish the visual cues and also a psychological tone with the objective of influencing activities, end results and also assumptions.

Featured signs/logos

Retro logo style of a bicycle created for a Brighton Beach coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening in an old part of the community and wished to cast a retro tone without coming across as uninteresting or low energy. I accomplished both of these tasks by means of creating a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo design with a microscope slide as well as germs developed for Brighton Beach clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and consequences of diseases, especially the branch of healthcare which deals with the clinical examination of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Normally I try not to be overly literal with a concept and to a degree, this design approaches the company it serves very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more interest grabbing and much more memorable.

logo design with a jumping environment-friendly frog developed for a household fun facility in Brighton Beach.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for doctors, dental professionals, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a route, a stream, and also a tree - developed for Brighton Beach travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t shoot places or things but rather reveal emotional journeys by means of the photos they record. The idea behind this logo design was to use negative space to project more than what was visible upon initial view, which I think is representative of most good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Brighton Beach logo design but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 Brighton Beach logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I truly take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the customer, even though he liked the concept, didn’t care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this specific breed of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with friends and family as well as with people that they don’t actually know so as to get objective opinions on the merit of a design concept. Fortunately, he discussed it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that are inclined to hire a professional to design their logo recognize how important a logo design is for their business so they are much more vested in the final result. Every logo design job has it’s share of challenges, however the biggest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Brighton Beach book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it really is the most critical part of a printed book given that it is in most cases the very first thing a person sees in the bookstore. With regard to a publishing company, it’s the absolute best opportunity that they will ever get to promote their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many occurrences one of the items consumers tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to conferring a sense of flight and it was certainly a victory.

 Brighton Beach logo design utilized for advertising and marketing and also a label design for Vintage Instance features an archaic typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which appeared to be older cases. For this custom logo concept I attempted to come up with a logo that offered a fluid old style feel to it and could be used for every thing from a website to a label on brand new cases that seemed like they were from another era.

Logo developed for an orthodontist in Brighton Beach, design consist of an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design projects considering that it appears that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to business advertising, if dining establishments approached their advertising in the exact same way dentists do every one of their logos would be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental logos because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo design features 4 personalities staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate exactly how people ought to think or feel they don’t understand the goal of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself will never have the opportunity to be understood.

Logo layout produced for a Brighton Beach hair design workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which carried an atmosphere of simplicity and class for their new hair studio. I created a concept that didn’t go the obvious route of creating just a stylized orchid but rather crafted a logo that suggested a flower in the pattern of a swirl featured into the letter O in the title and by placing attention on the concept with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a business logo is oftentimes the incorrect course and in this case, the design ended up not being about the orchid but alternately placed the importance on the perception that they wanted to project to their clients.

Arabian equine logo style created for a horse cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind organization logo design fashioned to symbolize the unique physical traits of the Arabian kind of equines. With an unique head form and very high tail carriage, the Arabian is one of the very most immediately identifiable equine breeds in the whole world.

Las Cafe, A Brighton Beach Coffee shop logo layout a tiny restaurant, design consists of a customized script font style which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, design contains a modified manuscript font style which hovers above a team of ornate lines as well as dots.

Logo style for a software program programmer the layout attributes and also legendary Brighton Beach aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in many cases the symbolism behind a business logo is just as important as how it serves the business it represents.

Evolve logo style created for a Brighton Beachindoor designer, style function a collection of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Brighton Beach interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, collaborates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, space planning, site evaluations, programming, study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions in Brighton Beach, the personalities for letter V and also A in middle of the word advanced have been modified to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Brighton Beach logo design job was performed for a leadership guide that enables business professionals to become more successful at overseeing people, expectations, and productivity.

A Brighton Beach business logo layout including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a spot to sell their used equipment to other sports enthusiasts.

I created their Brighton Beach logo design utilizing a graphic that garners the interest of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.

Logo style MQ farms, this Brighton Beach company logo style has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually created for an Brighton Beach area farm it was really created for an investments broker, and this particular logo design was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to produce an identity that projected self-confidence, success, and wealth.

 Brighton Beach Logo design for a not-for-profit, Turning Factor Solutions - the logo style function for outwardly facing arrow as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where the target is. Fortunately, in this instance, I nailed a bullseye with the very first shot.

Logo design created for using an indicator for the restaurant (Brewgrrs), it is an elaborate script font style that is evocative a well-known Brighton Beach sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked closely with the owner to design a logo design which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Brighton Beach, New York, NY,
Logo designed by ImageCo, Brighton Beach, New York, NY,
Logo designed by ImageCo, Brighton Beach, New York, NY,
Logo designed by ImageCo, Brighton Beach, New York, NY,
Electrical sign design for Brighton Beach restaurnat designed by Brighton Beach Sign Business
Brighton Beach logo design and brand identity design for Brighton Beach commercial businesses
Logo designed by ImageCo, Brighton Beach, New York, NY,
Logo designed by ImageCo, Brighton Beach, New York, NY,
Logo designed by ImageCo, Brighton Beach, New York, NY,
Logo designed by ImageCo, Brighton Beach, New York, NY,
Logo designed by ImageCo, Brighton Beach, New York, NY,

Logo designed by ImageCo, Brighton Beach, New York, NY,

Logo designed by ImageCo, Brighton Beach, New York, NY,

Logo designed by ImageCo, Brighton Beach, New York, NY,

Logo designed by ImageCo, Brighton Beach, New York, NY,

Logo designed by ImageCo, Brighton Beach, New York, NY,
Logo designed by ImageCo, Brighton Beach, New York, NY,
Logo designed by ImageCo, Brighton Beach, New York, NY,
Logo designed by ImageCo, Brighton Beach, New York, NY,
Logo designed by ImageCo, Brighton Beach, New York, NY,
Logo designed by ImageCo, Brighton Beach, New York, NY,
Logo designed by ImageCo, Brighton Beach, New York, NY,
Logo designed by ImageCo, Brighton Beach, New York, NY,
Logo designed by ImageCo, Brighton Beach, New York, NY,
Logo designed by ImageCo, Brighton Beach, New York, NY,