Acute Care 360 ImageCo, Brooklyn, New York, NY,

ImageCo, Brooklyn, New York, NY,

Evolv Design logo designed by ImageCo, Brooklyn, New York, NY,

Red Panda Publishers logo designed by ImageCo, Brooklyn, New York, NY,

Brooklyn, New York, NY,

ImageCo, Brooklyn, New York, NY,
ImageCo, Brooklyn, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Brooklyn, New York, NY,

FSA OK logo designed by ImageCo, Brooklyn, New York, NY,

Emerald Heights logo designed by ImageCo, Brooklyn, New York, NY,

Club Sapphire logo designed by ImageCo, Brooklyn, New York, NY,

Downtown Dogs logo designed by ImageCo, Brooklyn, New York, NY,

School board logo designed by ImageCo, Brooklyn, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Brooklyn, New York, NY,

Stoney Forensic logo designed by ImageCo, Brooklyn, New York, NY,

Smart kernels logo designed by ImageCo, Brooklyn, New York, NY,

TIPS FOR SELECTING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design agency offers a money back guarantee try to keep in mind that they can’t reimburse the amount of time you invest which is eminently more precious than your money is.

PORTFOLIO

Some design firms talk a good game but inevitably a design firm can only be judged by the quality of their design work, if the work in their portfolio doesn’t contain actual samples chances are they won’t be able to produce a premium logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s objective is to echo your personal vision for your business. If a designer is not focused on actualizing your vision, the thing they are really focused on is how fast they can get paid.

Brooklyn LOGO DESIGN​

For over twenty years ImageCo has been helping businesses of all kinds establish notable brands. We’ve performed branding work for farmers, educational institutions, diamond miners, party planners, bistros, retailers, and virtually every other kind of business you can think of. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be used as an electric sign. Because of our sign first approach our brand identity designs can, and have been employed in everything from garment labels to billboards. Our sign first method ensures that our logo designs are equally effective whether they are used in television commercials or website headers, they are consistently identifiable, comprehended, and remembered no matter of size or use.

American Made ★ Design

Something that really sets ImageCo apart from many of the design agencies that you may have encountered in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are enlisted to perform, we do in-house. No matter the kind of design project we undertake, business logo, business website, trade show banners, or retail sign, we do not, and never will farm out our client’s projects to contractors located outside the US. Whenever you call us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not a go-between that increases the cost of your design project and dictates the conditions of how you and I conduct business.

ASPECTS OF A POWERFUL LOGO DESIGN

It’s likely that every new Brooklyn business knows they require a logo, but few start ups entirely understand the pivotal role their business logo will play in their becoming successful, or why one logo functions far better than another. A logo has a critical and sustaining impact on the prosperity of a business, select the correct one and it can make the door swing and phone ring, go with the incorrect one and it can be a barrier and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Brooklyn businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs don’t need consideration, they can be understood in merely a glance.
  2. Scalability: from business cards to retail signs a scalable business logo will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they represent.
  5. Relevance: a logo must be ageless and should feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It is both a verb as well as a noun, it is an identifying mark as well as the act of noting something to make sure that it could be identified, its foundation comes from the mark branded onto animals. These days a brand represents basically anything with a motive, whether it be revenue or government agencies, a brand is an innate aspect of specifying the worth of something in the customer’s mind.

Branding – Is sort of like advertising and marketing’s sexy sister, they are both from the same family, the difference being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest directed at a specific audience, it’s goal is to develop a mental image that the target market can connect to.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When someone says the names Porsche or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and that is what makes people buy those brands. Brand image is why individuals identify with most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you look back at the beginning of the majority of branding firms you’ll discover that they are quite often rebranded advertising firms. When someone claims they are in advertising the majority of people will likely have an idea about what they do. Yet when a person says “I’m in branding”… it just sounds more attractive, perhaps it’s because most people don’t fully understand what it means to be in branding so it comes off as mysterious and perhaps even attractive.

Brand Identity – Is a comprehensive term that describes the visual elements of a product or agency that affect understandings. This primarily consists of the name, the logo, the packaging, the different colors used but can additionally consist of audio, lights, texture, signs, just about anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that focuses on a kind of visual design that helps form the public image of a firm, a product or an institution. Brand identity designers create logo designs, sign designs, packaging, and collateral products such as cards, stationery, and pamphlets. Some visual designers also develop websites and user interfaces. The crucial function of a brand identity designer is to establish the visual cues and an emotional tone with the objective of influencing activities, end results and also understandings.

Featured SIGNS & LOGOS

Retro logo style of a bike created for a Brooklyn coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening up in an old part of the community and really wanted to cast a vintage feel without coming across as boring or low energy. I fulfilled the two tasks by means of developing a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo design with a microscope slide and bacteria designed for Brooklyn clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and outcomes of diseases, mainly the field of healthcare which works with the clinical assessment of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be overly literal with a design and to a degree, this design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more focus grabbing and a lot more memorable.

logo design with a leaping eco-friendly frog designed for a household fun facility in Brooklyn.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to include a couple springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a flock of birds, a hill, a path, a stream, as well as a tree - made for Brooklyn travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field due to the fact that travel photographers tend not to capture places or things but instead convey emotional experiences by means of the photos they capture. The idea behind this logo concept was to utilize negative space to project more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I attempted to do something much the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Brooklyn logo design but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Brooklyn logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I seriously take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my client, while he loved the concept, really did not care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular breed of sea bird.

When I turn a design over to a customer I encourage all of them to share it with colleagues and family as well as with other people that they don’t actually know so as to get objective opinions on the merit of a design. Fortunately, he shared it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world given that the people that tend to hire an expert to design their logo design realize how important a logo design is for their business so they are way more invested in the result. Every logo design job has it’s portion of difficulties, however the largest obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Brooklyn book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it really is the most vital part of a printed book due to the fact that it is ordinarily the initial thing a person views in the book store. Concerning a publishing company, it’s the most ideal opportunity they will ever have to spotlight their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many cases one of the aspects folks often tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to conferring a feeling of flight and it was certainly a success.

 Brooklyn logo design used for advertising as well as a tag layout for Vintage Instance includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which looked to be vintage cases. For this brand concept I attempted to come up with a logo that provided a fluid old-fashioned feel to it and could be used for anything from a web site to a label on brand new cases that appeared like they were from a different point in time.

Logo design produced for an orthodontist in Brooklyn, layout consist of an arc with lines converging via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo design projects due to the fact that it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to small business advertising, if dining establishments approached their branding in the same way dental practices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo includes 4 characters staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe specifically how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that describes itself will never have the chance to be comprehended.

Logo design produced for a Brooklyn hair layout studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which communicated a spirit of relaxation and elegance for their new hair salon. I came up with a design which didn’t go the obvious path of creating merely a stylized orchid but instead designed a company logo that suggested a flower in the formation of a swirl featured into the letter O in the title and by placing attention on the logo design using the silhouette of a hummingbird floating over the image itself. The obvious path in creating a company logo is usually the incorrect direction and in this case, the design ended up not being about the orchid but instead put the emphasis on the feeling that they really wanted to project to their clients.

Arabian horse logo style created for an equine cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique custom logo concept styled to display the unique physical traits of the Arabian type of horses. By having an identifiable head form and very high tail posture, the Arabian is one of the highly immediately identifiable equine breeds in the entire world.

Las Cafe, A Brooklyn restaurant logo layout a small dining establishment, style includes a customized script font style which hovers above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, style consists of a customized script font which hovers over a group of luxuriant lines as well as dots.

Logo layout for a software application programmer the design features and renowned Brooklyn aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in quite a few cases the symbolism supporting a logo is equally as important as how it serves the organization it stands for.

Evolve logo layout created for a Brooklyninterior designer, layout feature a collection of red circles that intersect as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Brooklyn interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, collaborates, and manages such tasks. Interior design is a multifaceted profession that consists of conceptual development, space planning, site examinations, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions in Brooklyn, the personalities for letter V and A in middle of the word advanced have been changed to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Brooklyn logo design assignment was completed for a leadership advisor that assists business professionals to become more effective at handling people, expectations, and productivity.

A Brooklyn business logo layout including a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a place to market their pre-owned equipment to other sports enthusiasts.

I tailored their Brooklyn logo design design using an illustration that garners the attention of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.

Logo design MQ ranches, this Brooklyn company logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really designed for an Brooklyn area farm it was really developed for a commodities broker, and this particular logo design was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate a image that projects self-confidence, success, and opulence.

 Brooklyn Logo design for a not-for-profit, Transforming Factor Solutions - the logo design attribute for outwardly facing arrowhead and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye without knowing where the target is. Thankfully, in this instance, I hit a bullseye with the 1st try.

Logo created for making use of an indicator for the restaurant (Brewgrrs), it is an ornate script font style that is evocative a popular Brooklyn sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the business owner to design a business logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Brooklyn, New York, NY,
Logo designed by ImageCo, Brooklyn, New York, NY,
Logo designed by ImageCo, Brooklyn, New York, NY,
Logo designed by ImageCo, Brooklyn, New York, NY,
Electrical sign design for Brooklyn restaurnat designed by Brooklyn Sign Business
Brooklyn logo design and brand identity design for Brooklyn businesses
Logo designed by ImageCo, Brooklyn, New York, NY,
Logo designed by ImageCo, Brooklyn, New York, NY,
Logo designed by ImageCo, Brooklyn, New York, NY,
Logo designed by ImageCo, Brooklyn, New York, NY,
Logo designed by ImageCo, Brooklyn, New York, NY,

Logo designed by ImageCo, Brooklyn, New York, NY,

Logo designed by ImageCo, Brooklyn, New York, NY,

Logo designed by ImageCo, Brooklyn, New York, NY,

Logo designed by ImageCo, Brooklyn, New York, NY,

Logo designed by ImageCo, Brooklyn, New York, NY,
Logo designed by ImageCo, Brooklyn, New York, NY,
Logo designed by ImageCo, Brooklyn, New York, NY,
Logo designed by ImageCo, Brooklyn, New York, NY,
Logo designed by ImageCo, Brooklyn, New York, NY,
Logo designed by ImageCo, Brooklyn, New York, NY,
Logo designed by ImageCo, Brooklyn, New York, NY,
Logo designed by ImageCo, Brooklyn, New York, NY,
Logo designed by ImageCo, Brooklyn, New York, NY,
Logo designed by ImageCo, Brooklyn, New York, NY,