Brooklyn Logo Design

Nearly every new Brooklyn venture understands that they require a logo, but few new business owners thoroughly grasp the pivotal role their organization logo will perform in their becoming successful, or precisely why one business logo works far better than another. A logo design has a critical and lasting effect on the prosperity of a company, choose the right one and it can make the door swing and cash register ring, select the incorrect one and it will be a barrier and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Brooklyn businesses prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and just as emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo must be lasting and will feel relevant today, tomorrow, and twenty years from today.

Retro logo style of a bicycle produced for a Brooklyn coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually opening in an old section of the town and hoped to cast a retro tone without appearing as boring or low energy. I achieved the two jobs by designing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo design with a microscopic lense slide as well as bacteria designed for Brooklyn clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and outcomes of diseases, especially the field of healthcare which works with the laboratory evaluation of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Generally I try not to be extremely literal with a concept and to a point, this specific design approaches the company it represents very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more focus grabbing and more unforgettable.

logo style with a jumping green frog made for a household enjoyable facility in Brooklyn.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to feature a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a trail, a stream, and also a tree - created for Brooklyn travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area because travel photographers don’t capture locations or things but instead project emotional experiences by means of the images they record. The thought behind this logo design was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of almost all good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I tried to do something very similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Brooklyn logo but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Brooklyn logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my client, even though he loved the concept, really did not care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this specific type of sea bird.

When I turn a design over to a customer I urge them to talk about it with colleagues and family as well as with individuals that they don’t even know so as to get objective judgements on the value of a concept. Fortunately, he discussed it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world given that the people that have a tendency to hire a professional to create their logo recognize how vital a logo is for their company so they are much more invested in the end result. Every logo project possesses it’s allotment of hurdles, however the greatest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for Brooklyn book publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it is the most vital part of a published book due to the fact that it is often the very first thing a person views in the book store. For a publisher, it’s the absolute best opportunity that they will likely ever get to publicize their label and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many cases 1 of the things consumers tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a feeling of airline flight and it was undoubtedly a victory.

 Brooklyn logo design used for advertising and marketing and also a tag style for Vintage Case features an old font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be older cases. For this business logo concept I strove to come up with a logo that had a fluid old-fashioned feel to it and could easily be used for everything from a website to a label on brand new cases that seemed like they were from a different generation.

Logo developed for an orthodontist in Brooklyn, layout include an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo design jobs because it seems that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to business advertising, if dining establishments approached their branding in the exact same way dentists do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo design features 4 characters surprised in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize exactly how individuals ought to think or feel they don’t understand the goal of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the likelihood to be understood.

Logo design created for a hair design workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that projected a sense of tranquility and class for their new hair studio. I came up with a design that didn’t go the obvious direction of designing merely a stylized orchid but rather delivered a company logo which suggested an orchid in the pattern of a swirl integrated into the letter O in the title and by placing attention on the concept along with the figure of a hummingbird hovering above the image itself. The obvious path in creating a logo is in most cases the incorrect direction and in this case, the design ended up not being about the orchid but instead placed the focus on the feeling that they wanted to transmit to their customers.

Arabian steed logo design produced for a horse ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct brand concept tailored to symbolize the unique physical traits of the Arabian type of horses. With an unique head form and high tail posture, the Arabian is one of the very most immediately recognizable equine breeds in the world.

Las Coffee shop logo layout a small restaurant, layout consists of a customized manuscript typeface which floats above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, design includes a changed script font style which floats over a group of luxuriant lines and dots.

Logo design for a software program programmer the layout attributes and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in many cases the meaning behind a company logo is just as important as how it brands the enterprise it represents.

Advance logo design created for a Brooklyn indoor developer, layout function a collection of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Brooklyn interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, collaborates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, location assessments, programming, research study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and also A in middle of words progressed have actually been customized to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Brooklyn logo design assignment was done for a management consultant that helps business professionals to develop into more successful at overseeing people, expectations, and profitability.

A logo design including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was ready for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a place to sell off their previously owned goods to other sports enthusiasts. I created their Brooklyn business logo dsign using an illustration that garners the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually created for an Brooklyn regional farm it was in reality devised for a commodities broker, and this company was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to develop a graphic that projects trust, success, and opulence.
Logo design designed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font style that is evocative a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the business owner to design a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.