Buffalo, New York Logo Design

Nearly every new Buffalo company realizes that they need a logo, but few entrepreneurs fully understand the essential role their business logo will perform in their becoming successful, or precisely why one logo performs better than another. A company logo has an instant and long-term effect on the viability of a business, choose the correct one and it will make the door swing and cash register ring, go with the wrong one and it will be an obstacle and an impediment for the life span of a business.

The logos included in the ImageCo portfolio help Buffalo, New York companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos don’t require consideration, they can be grasped in just a glance.
  2. Scalability: from labels to posters a scalable logo design will remain legible and just as emotive at any size.
  3. Versatility: logos which function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a business logo needs to be ageless and should feel as relevant today, tomorrow, and twenty years from today.
Retro logo design of a bicycle created for a Buffalo, New York coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening in an old section of the city and hoped to cast an old-fashioned feel without coming across as boring or low energy. I achieved both jobs by developing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide and germs designed for Buffalo, New York clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and outcomes of diseases, mainly the branch of healthcare that works with the laboratory evaluation of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this design approaches the company it serves very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more attention grabbing and more unforgettable.

logo style with a jumping eco-friendly frog created for a household enjoyable facility in Buffalo, New York.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to integrate a few springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a trail, a stream, and a tree - made for Buffalo, New York travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche field due to the fact that travel photographers don’t shoot locations or things but rather reveal emotional journeys by means of the images they capture. The idea behind this logo concept was to use negative space to project more than what was visible upon first view, which I think is representative of almost all good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I tried to do something comparable to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Buffalo logo but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Buffalo logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my client, while he loved the concept, really did not care for my choice of birds. This particular man truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this specific type of sea bird.

When I turn a concept over to a customer I urge them to discuss it with colleagues and family members as well as with other people that they don’t actually know so as to get honest point of views on the merit of a design. Fortunately, he discussed it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world given that the people that have a tendency to hire an expert to create their business logo comprehend how essential a logo design is for their company so they are way more vested in the final result. Every logo design job has it’s allotment of challenges, but the largest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Buffalo, New York book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it really is the most vital part of a printed book given that it is ordinarily the very first thing a person sees in the book shop. With regard to a publishing company, it’s the optimal opportunity they will ever have to promote their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many cases one of the items individuals usually tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a feeling of air travel and it was undoubtedly a success.

 Buffalo logo design used for marketing and a tag style for Vintage Case features an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which looked to be antique cases. For this custom logo design I tried to come up with a logo that had a fluid vintage feel to it and could easily be used for every thing from a website to an insignia on brand new cases that appeared like they were from another era.

Logo developed for an orthodontist in Buffalo, New York, layout include an arc with lines intersecting with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo design jobs considering that it seems that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to company branding, if dining establishments approached their advertising in the exact same way dentists do every one of their logos would definitely be a picture explaining something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo features 4 personalities surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe exactly how people should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that explains itself won’t have the chance to be understood.

Logo style created for a hair layout studio including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which communicated a spirit of tranquility and class for their new hair studio. I created a concept that did not go the obvious direction of designing just a stylized orchid but instead crafted a logo which suggested a flower in the formation of a swirl featured in to the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a logo is oftentimes the incorrect route and in this case, the design ended up not being about the orchid but alternately laid the importance on the feeling that they really wanted to forecast to their customers.

Arabian horse logo style developed for a steed ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind creative logo concept customized to epitomize the unique physical traits of the Arabian type of horses. With an unique head form and high tail posture, the Arabian is one of the very most quite easily recognizable horse breeds in the whole world.

Las Cafe logo style a small dining establishment, style includes a modified script font which floats above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, layout contains a modified manuscript font which hovers above a team of elaborate lines and also dots.

Logo layout for a software application developer the layout functions and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in many cases the substance behind a business logo is equally as important as how it serves the company it represents.

Progress logo layout produced for a Buffalo, New York indoor developer, style attribute a collection of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Buffalo, New York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, site examinations, programming, study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V as well as A in center of the word progressed have been changed to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Buffalo, New York logo design assignment was performed for a management consultant that aids business professionals to develop into more successful at handling people, expectations, and profitability.
A logo style featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was prepared for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a place to sell off their secondhand equipment to other sports enthusiasts. I designed their Buffalo logo dsign along with an image which garners the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo design has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually designed for an Buffalo, New York regional farm it was really developed for a commodities broker, and this brand was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make a graphic that projected esteem, success, and luxury.

 Buffalo Logo design for a nonprofit, Turning Point Solutions - the logo layout attribute for ostensibly encountering arrow as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where the target is. Fortunately, in this case, I nailed a bullseye with the first go.

Logo developed for using a sign for the dining establishment (Brewgrrs), it is an elaborate script font style that is evocative a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the business owner to design a logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.