Cheektowaga, New York Logo Design

Virtually every new Cheektowaga organization realizes that they need a logo, yet few new business owners thoroughly understand the key role their company logo can perform in their success, or exactly why one logo functions far better than another. A business logo has a critical and long term influence on the growth of a company, pick the right one and it can make the door swing and phone ring, go with the wrong one and it can be a barrier and a hindrance for the life span of a company.

The logos featured in the ImageCo portfolio help Cheektowaga, New York companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos don’t require consideration, they can be grasped in just a look.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and just as emotive at virtually any scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo should be timeless and will feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike produced for a Cheektowaga, New York coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening up in an old part of town and really wanted to project a vintage atmosphere without appearing as stodgy or low energy. I accomplished the two tasks by means of developing a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and also bacteria created for Cheektowaga, New York clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and outcomes of diseases, mainly the branch of medicine which deals with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be excessively literal with a design and to a degree, this design approaches the company it serves quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more interest grabbing and more unforgettable.

logo layout with a jumping environment-friendly frog developed for a family members fun facility in Cheektowaga, New York.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to integrate a couple springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a trail, a stream, as well as a tree - made for Cheektowaga, New York traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t capture places or things but rather communicate emotional experiences through the images they record. The idea behind this logo concept was to use negative space to communicate more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be revealed with just words. I attempted to do something the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Cheektowaga logo design but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Cheektowaga logo design with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the client, even though he loved the concept, really did not care for my choice of birds. This particular man really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his contempt for this particular kind of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with friends and family as well as with folks that they don’t even know so as to get objective viewpoints on the merit of a design. Fortunately, he talked about it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world because the people that are inclined to hire a professional to create their logo design comprehend how essential a logo is for their organization so they are way more vested in the final result. Every logo project has it’s share of obstacles, but the largest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Cheektowaga, New York publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it really is the most crucial part of a printed book given that it is ordinarily the first thing a person sees in the book store. Concerning a publishing company, it’s the absolute best opportunity that they will ever have to promote their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many instances one of the traits consumers often tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline located in LA and although I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a feeling of airline flight and it was certainly a victory.

 Cheektowaga logo design made use of for advertising and also a tag layout for Vintage Situation features an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which appeared to be much older cases. For this brand concept I strove to come up with a logo that offered a fluid nostalgic feel to it and could be used for every thing from a web site to an insignia on brand new cases that looked like they were from another era.

Logo design developed for an orthodontist in Cheektowaga, New York, layout include an arc with lines intersecting with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo jobs considering that it appears that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to small business branding, if dining establishments approached their branding in the very same way dental practices do every one of their logos would be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo design includes 4 personalities staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo which communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate exactly how people should think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo design created for a hair design studio featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which projected a sense of peace and connection for their new hair salon. I created a design which did not go the obvious path of designing simply a stylized orchid but rather delivered a logo that suggested a flower in the pattern of a swirl incorporated in to the letter O in the title and by placing emphasis on the logo design using the figure of a hummingbird floating above the image itself. The obvious path in designing a logo design is in most cases the wrong route and in this case, the design ended up not being about the flower but instead placed the main focus on the feeling that they wanted to transmit to their clients.

Arabian steed logo design created for a horse cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind business logo concept tailored to symbolize the unique physical traits of the Arabian pedigree of horses. By having a distinctive head form and high tail carriage, the Arabian is one of the very most easily identifiable equine breeds in the world.

Las Coffee shop logo design a small dining establishment, style contains a changed manuscript typeface which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, design consists of a modified script font which hovers over a team of ornate lines and also dots.

Logo style for a software program developer the style features and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in many cases the substance supporting a logo design is just as important as how it brands the organization it represents.

Evolve logo design created for a Cheektowaga, New York interior designer, layout attribute a collection of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Cheektowaga, New York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, collaborates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, site examinations, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in middle of words progressed have actually been changed to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Cheektowaga, New York logo design job was undertaken for a management advisor that aids business professionals to develop into more efficient at supervising people, expectations, and productivity.
A logo style including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was prepared for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a location to sell off their pre-owned products to other sports enthusiasts. I designed their Cheektowaga logo dsign along with a graphic which captures the attention of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually designed for an Cheektowaga, New York regional farm it was actually developed for an investments broker, and this particular company logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create a image that projected esteem, effectiveness, and prosperity.

 Cheektowaga Logo design for a nonprofit, Turning Point Solutions - the logo style function for outwardly facing arrow and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where exactly the target is. Fortunately, in this instance, I struck a bullseye with the very first go.

Logo created for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font style that is similar to a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked closely with the owner to create a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.