Cohoes Logo Design

Nearly every new Cohoes venture knows they are in need of a logo, yet few new business owners entirely comprehend the crucial role their logo design will take in their becoming successful, or the reason that one logo design functions more effectively than another. A business logo has an instant and long term impact on the growth of a company, choose the correct one and it can make the door swing and cash register ring, go with the wrong one and it can be an obstacle and a hindrance for the life of an organization. The logos featured in the ImageCo portfolio help Cohoes businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be realized in merely a glance.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and just as emotive at every dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo should be enduring and should feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bike created for a Cohoes coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were launching in an older section of the community and really wanted to project a retro tone without coming across as uninteresting or low energy. I accomplished the two jobs by means of designing a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo style with a microscope slide and also germs created for Cohoes medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and outcomes of diseases, mainly the branch of medicine that deals with the clinical evaluation of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Usually I try not to be extremely literal with a design and to a point, this design approaches the company it represents rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more attention grabbing and much more memorable.

logo layout with a jumping green frog designed for a household enjoyable facility in Cohoes.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a hill, a path, a stream, and a tree - made for Cohoes traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession because travel photographers tend not to capture places or things but instead reveal emotional journeys through the photos they capture. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I attempted to do something similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Cohoes logo design but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Cohoes logo design with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I truly savor and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my client, while he liked the concept, really did not care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his hatred for this particular kind of sea bird.

When I turn a concept over to a customer I encourage them to share it with colleagues and family members as well as with folks that they don’t even know so as to get unprejudiced point of views on the benefit of a design concept. Fortunately, he discussed it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a weird animal in the design world given that the people that have a tendency to hire an expert to create their logo realize how essential a logo design is for their organization so they are way more vested in the end result. Every logo job possesses it’s share of hurdles, but the greatest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Cohoes book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it is the most crucial part of a published book since it is in most cases the very first thing a person views in the book store. With regard to a publisher, it’s the most ideal opportunity they will ever get to spotlight their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many cases 1 of the items folks tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service located in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of air travel and it was certainly a victory.

 Cohoes logo design utilized for advertising as well as a tag layout for Vintage Situation includes an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be older cases. For this brand design I sought to come up with a logo that provided a fluid retro feel to it and could easily be used for anything from a website to an insignia on brand new cases that appeared like they were from a different generation.

Logo developed for an orthodontist in Cohoes, style include an arc with lines converging through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo jobs considering that it seems that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to company branding, if dining establishments approached their branding in the very same way dental practices do every one of their company logos would be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo design features 4 characters staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize how people should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that describes itself won’t have the chance to be comprehended.

Logo design produced for a hair layout studio including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which communicated a sense of peace and connection for their new hair salon. I came up with a design which didn’t go the obvious course of making simply a stylized orchid but rather crafted a company logo which implied an orchid in the pattern of a swirl integrated in to the letter O in the title and by putting attention on the concept using the figure of a hummingbird hovering above the image itself. The obvious path in creating a logo design is generally the incorrect course and in this case, the design ended up not being about the flower but alternately placed the importance on the perception that they wanted to project to their customers.

Arabian equine logo layout developed for an equine cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct custom logo concept tailored to manifest the unique physical traits of the Arabian type of horses. By having a different head form and very high tail posture, the Arabian is one of the highly quite easily identifiable equine types in the entire world.

Las Cafe logo design a small dining establishment, layout includes a changed manuscript font style which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, style includes a customized script typeface which floats over a group of ornate lines and also dots.

Logo style for a software developer the design features as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in many cases the substance behind a logo is equally as important as how it brands the organization it represents.

Develop logo design created for a Cohoes indoor designer, design function a series of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Cohoes interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, coordinates, and oversees such tasks. Interior design is a diverse profession that involves conceptual development, area planning, site examinations, programming, study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in middle of the word progressed have actually been customized to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Cohoes logo design job was completed for a leadership guide that assists business professionals to become more efficient at managing people, expectations, and productivity.

A logo design featuring an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a spot to market their secondhand products to other sports enthusiasts. I designed their Cohoes business logo dsign using an image which seizes the interest of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually produced for an Cohoes area farm it was really created for a commodities broker, and this particular brand was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create a graphic that projects self-assurance, financial success, and wealth.
Logo created for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is evocative a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the business owner to produce a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.