Acute Care 360 ImageCo, Cohoes, New York, NY,

ImageCo, Cohoes, New York, NY,

Evolv Design logo designed by ImageCo, Cohoes, New York, NY,

Red Panda Publishers logo designed by ImageCo, Cohoes, New York, NY,

Cohoes, New York, NY,

ImageCo, Cohoes, New York, NY,
ImageCo, Cohoes, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Cohoes, New York, NY,

FSA OK logo designed by ImageCo, Cohoes, New York, NY,

Emerald Heights logo designed by ImageCo, Cohoes, New York, NY,

Club Sapphire logo designed by ImageCo, Cohoes, New York, NY,

Downtown Dogs logo designed by ImageCo, Cohoes, New York, NY,

School board logo designed by ImageCo, Cohoes, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Cohoes, New York, NY,

Stoney Forensic logo designed by ImageCo, Cohoes, New York, NY,

Smart kernels logo designed by ImageCo, Cohoes, New York, NY,

TIPS FOR CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design agency offers a money back guarantee try to keep in mind that they can not reimburse the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design firm can only be evaluated from the quality of their design work, if the work in their design portfolio does not contain real world examples odds are they will never be able to produce a top quality logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s objective is to mirror your unique vision for your company. If a logo designer is not focused on fulfilling your vision, the thing they are really focused on is how quickly they can get paid.

Cohoes LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs cultivate notable brands. We have done branding work for farmers, schools, heart surgeons, wedding singers, coffee shops, retail stores, and just about every other kind of business concern you can envision. What makes ImageCo unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every brand identity project as though it will be used as an electrical sign. As a result of our sign first strategy our brand identity designs can, and have been employed in everything from garment labels to electrical signs. Our sign first approach insures that our logo designs are just as successful whether they are used in TV commercials or website applications, they are consistently identifiable, understood, and always remembered irrespective of scale or purpose.

American Made ★ Design

Something that really sets ImageCo apart from other design agencies that you might possibly have encountered on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to do, we perform in-house. Regardless of the type of project we accept, logo, business website, trade show booth, or electric sign, we do not, and never will job-out our customer’s projects to organizations located outside the USA. Whenever you contact us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not a broker that marks up the cost of your project and dictates the terms of how you and I do business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

It’s likely that every new Cohoes company understands that they probably need a logo, yet few start-ups entirely comprehend the essential role their logo design can perform in their becoming successful, or precisely why one business logo works better than another. A business logo has an instant and long-term effect on the financial success of a company, go with the right one and it can make the door swing and cash register ring, go with the wrong one and it can be an obstacle and a hindrance for the life span of a company. The logos featured in the ImageCo portfolio help Cohoes businesses prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos don’t require deliberation, they can be grasped in just a glimpse.
  2. Scalability: from clothing labels to retail signs a scalable logo design will continue to be legible and just as emotive at any scale.
  3. Versatility: logos which function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or business they brand.
  5. Relevance: a business logo should be ageless and will feel equally relevant today, tomorrow, and twenty five years from today.

understand your brand

Brand – It’s a verb as well as a noun, it is an identifying mark as well as the act of marking something to make sure that it can be recognized, its origin comes from the brand branded onto animals. Today a brand symbolizes basically anything with an objective, whether it be profit or politics, a brand is an innate aspect of defining the value of a specific thing in the public’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are both from the very same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a target audience, it’s objective is to create an image that the target market will identify with.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When somebody mentions the names Lamborghini or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and brand image is what makes individuals want those brands. Brand image is why people get specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you reflect on the origin of most branding agencies you’ll discover that they are quite often re-branded marketing companies. When someone states they are in advertising most people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a kind of visual design which helps form the image of a firm, a product or a company. Brand identity designers develop logo designs, signage designs, product packaging, and collateral products such as business cards, stationery, and also brochures. Some visual designers also develop web sites and user interfaces. The crucial role of a brand identity designer is to establish the visual cues as well as an emotional tone with the goal of affecting activities, end results and assumptions.

Featured logos & signs

Retro logo layout of a bicycle produced for a Cohoes coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening up in an old section of the community and really wanted to project a vintage feel without appearing as monotonous or low energy. I accomplished both of these jobs by means of designing a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide as well as germs developed for Cohoes medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and consequences of diseases, mainly the branch of healthcare which works with the clinical examination of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more focus grabbing and even more unforgettable.

logo design with a jumping eco-friendly frog made for a family enjoyable center in Cohoes.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to feature a few springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a group of birds, a hill, a route, a stream, as well as a tree - created for Cohoes traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot locations or things but rather reveal emotional experiences through the images they record. The thought behind this logo composition was to make use of negative space to reveal more than what was visible upon initial glance, which I think is representative of most good photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I made an effort to do something very similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Cohoes logo design but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Cohoes logo layout with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I honestly enjoy and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my client, even though he liked the concept, really did not care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his hatred for this particular kind of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get neutral assessments on the benefit of a design. Fortunately, he discussed it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a weird animal in the design world because the people that have a tendency to hire an expert to design their logo understand how essential a logo is for their organization so they are way more invested in the final result. Every logo design project possesses it’s allotment of difficulties, however the most significant challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Cohoes publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it really is the most crucial part of a published book given that it is often the first thing a person sees in the book store. Regarding a publisher, it’s the best opportunity that they will ever get to advertise their product and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many occurrences 1 of the items folks often tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and while I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a sense of flight and it was definitely a success.

 Cohoes logo style made use of for advertising and marketing as well as a tag design for Vintage Instance features an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that looked to be antique cases. For this logo design I sought to come up with a logo that offered a fluid old-fashioned feel to it and could be utilized for every thing from a website to a label on brand new cases that appeared like they were from a different generation.

Logo produced for an orthodontist in Cohoes, style consist of an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo projects because it seems that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to business branding, if restaurants approached their advertising in the exact same way dentists do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo features 4 personalities startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate specifically how people should think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself will never have the opportunity to be comprehended.

Logo layout created for a Cohoes hair design workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which conveyed a spirit of simplicity and elegance for their new hair studio. I created a design that did not go the obvious course of designing just a stylized orchid but alternatively crafted a business logo that suggested a flower in the formation of a swirl featured into the letter O in the title and by putting emphasis on the logo design using the figure of a hummingbird floating over the logo itself. The obvious path in creating a logo is in most cases the wrong route and in this case, the design ended up not being about the orchid but alternately put the main focus on the perception that they wanted to transmit to their patrons.

Arabian equine logo design developed for a steed cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct company logo concept styled to symbolize the unique physical traits of the Arabian type of equines. By having a distinctive head shape and high tail carriage, the Arabian is one of the highly quite easily recognizable equine types in the whole world.

Las Cafe, A Cohoes restaurant logo design a tiny restaurant, layout contains a modified manuscript font style which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, layout contains a customized script typeface which floats over a team of ornate lines as well as dots.

Logo layout for a software application designer the design features and also legendary Cohoes element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in quite a few cases the substance supporting a logo is equally as important as how it brands the enterprise it stands for.

Develop logo design produced for a Cohoesinterior developer, layout function a series of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Cohoes interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, coordinates, and manages such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, location examinations, programming, analysis, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Cohoes, the personalities for letter V and A in middle of the word progressed have actually been customized to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Cohoes logo design job was done for a leadership advisor that enables business leaders to become more efficient at overseeing people, expectations, and profitability.

A Cohoes business logo layout featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly understood the market was prepared for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a place to market their secondhand equipment to other sports enthusiasts.

I tailored their Cohoes logo design design with an image that garners the interest of traffic and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.

Logo design MQ ranches, this Cohoes company logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually composed for an Cohoes regional farm it was in reality created for a commodities broker, and this company was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a graphic that projected assurance, financial success, and wealth.

 Cohoes Logo design for a not-for-profit, Turning Point Solutions - the logo style attribute for ostensibly facing arrowhead as well as the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where the target is. Luckily, in this particular case, I nailed a bullseye with the very first go.

Logo design made for using a sign for the dining establishment (Brewgrrs), it is an ornate script font that is similar to a well-known Cohoes sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the proprietor to create a business logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Cohoes, New York, NY,
Logo designed by ImageCo, Cohoes, New York, NY,
Logo designed by ImageCo, Cohoes, New York, NY,
Logo designed by ImageCo, Cohoes, New York, NY,
Electrical sign design for Cohoes restaurnat designed by Cohoes Sign Business
Cohoes logo design and brand identity design for Cohoes commercial businesses
Logo designed by ImageCo, Cohoes, New York, NY,
Logo designed by ImageCo, Cohoes, New York, NY,
Logo designed by ImageCo, Cohoes, New York, NY,
Logo designed by ImageCo, Cohoes, New York, NY,
Logo designed by ImageCo, Cohoes, New York, NY,

Logo designed by ImageCo, Cohoes, New York, NY,

Logo designed by ImageCo, Cohoes, New York, NY,

Logo designed by ImageCo, Cohoes, New York, NY,

Logo designed by ImageCo, Cohoes, New York, NY,

Logo designed by ImageCo, Cohoes, New York, NY,
Logo designed by ImageCo, Cohoes, New York, NY,
Logo designed by ImageCo, Cohoes, New York, NY,
Logo designed by ImageCo, Cohoes, New York, NY,
Logo designed by ImageCo, Cohoes, New York, NY,
Logo designed by ImageCo, Cohoes, New York, NY,
Logo designed by ImageCo, Cohoes, New York, NY,
Logo designed by ImageCo, Cohoes, New York, NY,
Logo designed by ImageCo, Cohoes, New York, NY,
Logo designed by ImageCo, Cohoes, New York, NY,