College Point Logo Design

Each and every new College Point venture realizes that they need a logo, yet few entrepreneurs entirely recognize the key role their company logo will take in their success, or precisely why one business logo performs far better than another. A company logo has an instant and sustaining influence on the prosperity of a company, select the right one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the life span of an organization. The logos presented in the ImageCo portfolio help College Point businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be understood in merely a look.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo must be lasting and should feel relevant today, tomorrow, and thirty years from now.

Retro logo layout of a bike created for a College Point coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening up in an older part of the city and really wanted to cast a nostalgic atmosphere without appearing as monotonous or low energy. I fulfilled both of these jobs by means of creating a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo design with a microscopic lense slide as well as germs created for College Point medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the root causes and consequences of diseases, mainly the field of healthcare which works with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it serves very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more focus grabbing and a lot more unforgettable.

logo design with a jumping eco-friendly frog designed for a family members enjoyable facility in College Point.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to feature a couple springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a path, a stream, as well as a tree - developed for College Point travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t shoot locations or things but rather convey emotional experiences through the photos they record. The thought behind this logo composition was to use negative space to communicate more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I made an effort to do something much the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  College Point logo design but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 College Point logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely savor and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the client, while he loved the concept, really did not care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his hatred for this particular variety of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with friends and family members as well as with people that they don’t even know so as to get unprejudiced judgements on the merit of a concept. Fortunately, he discussed it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a strange creature in the design world given that the people that are inclined to hire a professional to design their logo realize how crucial a logo is for their organization so they are way more invested in the result. Every logo job possesses it’s allotment of challenges, but the greatest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for College Point publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it is the most important part of a printed book since it is usually the very first thing a person views in the bookstore. With respect to a publishing company, it’s the best opportunity they will likely ever have to publicize their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many cases one of the items consumers often tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of air travel and it was definitely a success.

 College Point logo design utilized for advertising and marketing as well as a label layout for Vintage Situation includes an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which appeared to be antique cases. For this brand concept I attempted to come up with a logo that had a fluid retro feel to it and could be utilized for everything from a web page to an insignia on brand new cases that looked like they were from another generation.

Logo created for an orthodontist in College Point, layout include an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo design projects due to the fact that it seems that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to business marketing, if dining establishments approached their advertising in the very same way dentists do every one of their logos would definitely be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo includes 4 personalities startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate precisely how individuals should think or feel they don’t understand the objective of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that describes itself will never have the opportunity to be understood.

Logo style developed for a hair layout workshop featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which carried a sense of serenity and class for their new hair studio. I created a concept which didn’t go the obvious route of designing just a stylized orchid but rather created a logo that suggested a flower in the pattern of a swirl featured in to the letter O in the name and by placing attention on the logo design using the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a company logo is generally the incorrect course and in this case, the design ended up not being about the flower but alternately placed the attention on the feeling that they wanted to project to their patrons.

Arabian horse logo design produced for an equine cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed an original company logo concept customized to manifest the unique physical traits of the Arabian type of equines. By having a different head shape and high tail carriage, the Arabian is one of the most quite easily identifiable horse lineages in the world.

Las Coffee shop logo layout a tiny dining establishment, design contains a customized manuscript font style which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, layout consists of a modified script typeface which floats above a team of elaborate lines and also dots.

Logo style for a software application programmer the style functions and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the business owner of the business and in many cases the meaning supporting a logo design is just as important as how it serves the company it represents.

Advance logo design produced for a College Point interior designer, style function a collection of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a College Point interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, area planning, location assessments, programming, study, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word progressed have been customized to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular College Point logo design assignment was performed for a leadership consultant that enables business professionals to develop into more successful at handling people, expectations, and profitability.

A logo design including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was primed for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a spot to sell their previously owned goods to other sports enthusiasts. I tailored their College Point logo design dsign utilizing a graphic that garners the interest of traffic and sends an image that wakens the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo layout has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really designed for an College Point area farm it was really created for a products broker, and this logo design was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate a graphic that projected self-confidence, success, and prosperity.
Logo design made for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is evocative a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to design a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.